November 2008 Webinar Isd Sales Success

325 views

Published on

Published in: Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
325
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

November 2008 Webinar Isd Sales Success

  1. 1. Event Calendar & Entertainment Directory Executive Summary <ul><li>Never Sell a Commodity </li></ul><ul><li>Become a Professional Online Success Consultant </li></ul><ul><li>Provide insights about their site and its effectiveness </li></ul><ul><li>Explain how you will generate site traffic for them </li></ul><ul><li>Sell Pre-Qualified Visitors </li></ul><ul><li>Sell “print” and “email mentions” as a bonus </li></ul><ul><li>Add on-air mentions if you can </li></ul>
  2. 2. Never Sell A Commodity <ul><li>Anyone can sell a widget </li></ul><ul><li>Click-Throughs = Commodities </li></ul><ul><li>DoubleClick = Commodity Selling </li></ul><ul><li>Google and Yahoo! sell Commodities </li></ul><ul><li>Google and Yahoo! = Coke & Pepsi </li></ul><ul><li>Don’t try to be R.C. Cola </li></ul>
  3. 3. Provide Services Google & Yahoo! Can Never Provide <ul><li>Personal Service – Your Commitment to Their Success </li></ul><ul><li>Local Market Knowledge </li></ul><ul><li>An Understanding of Their Business </li></ul><ul><li>Professional Advice & Insights about the Internet </li></ul>
  4. 4. Become a Professional Online Consultant <ul><li>Go See Prospects in Person </li></ul><ul><li>Only Go Online with Highly Controlled Results </li></ul><ul><li>Provide Hard Copy Reports </li></ul><ul><li>Provide Domain Name Registration Information </li></ul><ul><li>Google Site Rankings </li></ul><ul><li>Explain Organic Search Results </li></ul><ul><li>Explain that Page title = Results Header </li></ul><ul><li>Explain that “Description” = Meta Tag or …. </li></ul>
  5. 5. Domain Name Registration Information <ul><li>www.networksolutions.com </li></ul><ul><li>Toward the bottom of the page </li></ul><ul><li>WHOIS Search & Results </li></ul>
  6. 6. Domain Name WHOIS Search Results
  7. 7. Domain Name Registration Information <ul><li>Does Registrant’s Name = Prospects Name? </li></ul><ul><li>Expiration 5 years+ </li></ul><ul><li>Possibly better for search results </li></ul><ul><li>5 Year or Longer Renewals = Lower Costs </li></ul>
  8. 8. Google Page Ranking <ul><li>Go to Google Toolbar </li></ul><ul><li>Add Site Ranking Tool to Internet Explorer </li></ul><ul><li>Check Out Your Station’s Ranking </li></ul><ul><li>Provide Prospect with Prospect’s Ranking </li></ul>
  9. 9. Explain Organic Search Listing <ul><li>Explain the Title </li></ul><ul><li>Explain the Description </li></ul>
  10. 10. Explain The Title (Right Click, View Source)
  11. 11. Explain The Description
  12. 13. Explain How You Will Get Site Traffic <ul><li>Run of Site (ROS) </li></ul><ul><li>Tie Them to Specific Promotion, Site Content </li></ul><ul><li>Any On-Air Promotion? </li></ul><ul><li>How will you report success? </li></ul>
  13. 14. <ul><li>300 x 250 ad on Master Calendar </li></ul><ul><li>Naming Opportunity! – the Wells Fargo Community Event Calendar </li></ul><ul><li>300 x 100 ad Cross Promotes Calendar, Directory </li></ul><ul><li>Printer-Friendly Monthly Calendars – Carries Ad </li></ul><ul><li>Featured Events (Bundled with Sponsorship) </li></ul><ul><li>Personal Calendars -- Carries Banner Ad </li></ul><ul><li>Personal Calendar PDF – Carries Banner Ad </li></ul><ul><li>Name and link in Email listing requests/notifications </li></ul><ul><li>Thank you for submitting your event listing </li></ul><ul><ul><li>Your event listing is now live </li></ul></ul><ul><li>ROS (avails) ad schedule linked to Calendar </li></ul>Great Package Sells Event Calendar Sponsorships
  14. 15. Demo Sample Ads 300 x 250 ad 300 x 100 ad
  15. 16. Demo Printed Pieces Printer Friendly Calendar -- PDF
  16. 17. Demo Emails with Promo in Sig Line
  17. 18. Provide Intangible Value <ul><li>Advice about Domain Name Registration </li></ul><ul><li>Insight into Search Engine Ranking and Page Ranking </li></ul><ul><li>Insight into Search Results </li></ul><ul><li>A package of services: ads, naming opportunity, printed pieces, promotion in email, on-air mention </li></ul><ul><li>Always be looking forward </li></ul>
  18. 19. Win and I-Pod Touch <ul><li>Sell a Calendar Sponsorship </li></ul><ul><li>Sign with 365 </li></ul><ul><li>Get an I Pod Touch </li></ul><ul><li>Keep it, Give it to New Client </li></ul>

×