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Social Media Best Practices What have destinations learnt over the past 2 years?By Justin Reid,Director of Destinations & ...
Social Media Best PracticesWhat have destinations learnt over the past      4 years?By Justin Reid,Director of Destination...
Who Do We Work With?3
Part OneLet’s go back in time…                         Well I never!
2009: Website visits at    record levels and all is             well5
What Was Happening in 2009 ?         4 Nerds of the Digital Apocalypse.6
4 Horsemen of the Digital Apocalypse.7
Deals &           DiscountsBranding               Entertainment
Deals & DiscountsBranding                               Entertainment
Deals &           DiscountsBranding                  Entertainment
4 Key Learnings Over Past 4 Years                             Speak to                           fans on their            ...
4 Key Learnings Over Past 4 Years                             Speak to                           fans on their   Be timely...
4 Key Learnings Over Past 4 Years                             Speak to                                           Be timely...
4 Key Learnings Over Past 4 Years                             Speak to                                            Be timel...
Jab!   Jab!Jab!   Jab!
Hook!
Buying a pair of shoes - Step 16/16Bought the shoes!23
Sporting    Google                High            Search                       Twitter                                  St...
Sporting    Google                High            Search                       Twitter                                  St...
Let’s Play Spot The ROI..• NEVER visited brand’s or the retailer’s website once.• NEVER became a fan of the retailer on Fa...
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  1. 1. Social Media Best Practices What have destinations learnt over the past 2 years?By Justin Reid,Director of Destinations & Facebook Marketing,@Betapond@JustinReid123January 2013
  2. 2. Social Media Best PracticesWhat have destinations learnt over the past 4 years?By Justin Reid,Director of Destinations & Facebook Marketing,@Betapond@JustinReid123January 2013
  3. 3. Who Do We Work With?3
  4. 4. Part OneLet’s go back in time… Well I never!
  5. 5. 2009: Website visits at record levels and all is well5
  6. 6. What Was Happening in 2009 ? 4 Nerds of the Digital Apocalypse.6
  7. 7. 4 Horsemen of the Digital Apocalypse.7
  8. 8. Deals & DiscountsBranding Entertainment
  9. 9. Deals & DiscountsBranding Entertainment
  10. 10. Deals & DiscountsBranding Entertainment
  11. 11. 4 Key Learnings Over Past 4 Years Speak to fans on their level17
  12. 12. 4 Key Learnings Over Past 4 Years Speak to fans on their Be timely level18
  13. 13. 4 Key Learnings Over Past 4 Years Speak to Be timely fans on their level Do What Works For You!19
  14. 14. 4 Key Learnings Over Past 4 Years Speak to Be timely fans on their level Do What Think like a Works For boxer! You!20
  15. 15. Jab! Jab!Jab! Jab!
  16. 16. Hook!
  17. 17. Buying a pair of shoes - Step 16/16Bought the shoes!23
  18. 18. Sporting Google High Search Twitter Street PURCHASE! EventFacebook Facebook Facebook Kids Page Status Ad TV Facebook Twitter Friends watching LIke SportingRe-tweet Website Twitter Event
  19. 19. Sporting Google High Search Twitter Street PURCHASE! EventFacebook Facebook Facebook Kids Page Status Ad TV Facebook Twitter Friends watching LIke SportingRe-tweet Website Twitter Event
  20. 20. Let’s Play Spot The ROI..• NEVER visited brand’s or the retailer’s website once.• NEVER became a fan of the retailer on Facebook.• NEVER even thought to purchase on Facebook.• NEVER would have made the purchase without Facebook.
  21. 21. 27

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