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Video SEO in 2017: How to Rank Videos Higher in Google & YouTube

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Presentation on video and YouTube SEO that I gave at Distilled's SearchLove London in 2017.

Resources:

Check out YTCockpit for YouTube keyword research & SERP analysis - https://ytcockpit.com/

Check out @TubeBuddy for video analytics, channel management, & automation https://www.tubebuddy.com/

YouTube Ranking Factors by @backlinko https://backlinko.com/youtube-ranking-factors

YouTube SEO Guide by @backlinko https://backlinko.com/how-to-rank-youtube-videos

YouTube Creators Academy’s Search & Discovery Guide - https://creatoracademy.youtube.com/page/lesson/discovery?hl=en-GB

YouTube’s Search & Discovery Playlist - https://www.youtube.com/watch?v=hPxnIix5ExI&list=PLpjK416fmKwQK6_REczCaBQ1x1jyHvZAF

Google’s Paper on how YouTube Recommended Videos work- https://static.googleusercontent.com/media/research.google.com/en//pubs/archive/42623.pdf

YouTube Algorithm Videos from @derraleves - https://www.youtube.com/watch?v=Q_g7D0Z1iKo&index=2&list=PLVODYj2uxE87FZ5M0CvSXMgfdwDraTfTd

Learn about YouTube End Cards - https://creatoracademy.youtube.com/page/lesson/cards

Learn about YouTube’s Featured Content - https://support.google.com/youtube/answer/6147702?hl=en-GB

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