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Link Building SMX Advanced 2013
- 1. Link Building A Presentation Justin Briggs S Ignoring euphemisms for Fun & Profit
- 2. Jus%n Briggs @Jus%nRBriggs Hello Justin Briggs Founder, Briggsby justin@briggsby.com @JustinRBriggs
- 3. Jus%n Briggs @Jus%nRBriggs briggsby.com/smxlinks2013
- 4. Jus%n Briggs @Jus%nRBriggs
- 5. Jus%n Briggs @Jus%nRBriggs Content Marketing
- 6. Jus%n Briggs @Jus%nRBriggs Content Outreach
- 7. Jus%n Briggs @Jus%nRBriggs Link Outreach
- 8. Jus%n Briggs @Jus%nRBriggs Link Building
- 9. Jus%n Briggs @Jus%nRBriggs For many SEOs, Content Marketing is just Link Building without the penalties.
- 10. Jus%n Briggs @Jus%nRBriggs How do I build links in 2013?
- 11. Jus%n Briggs @Jus%nRBriggs Like I did in 2011. Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
- 12. Jus%n Briggs @Jus%nRBriggs I create & promote content. Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
- 13. Jus%n Briggs @Jus%nRBriggs Quality link building hasn’t changed.
- 14. Jus%n Briggs @Jus%nRBriggs Lazy people diminish the value of some techniques.
- 15. Jus%n Briggs @Jus%nRBriggs Google raises the bar on techniques that slip through.
- 16. Jus%n Briggs @Jus%nRBriggs But, link building is still working just fine.
- 17. Jus%n Briggs @Jus%nRBriggs Adapt your tactics.
- 18. Jus%n Briggs @Jus%nRBriggs
- 19. Links everyone else is missing
- 20. Jus%n Briggs @Jus%nRBriggs Lazy link builders are going to burn certain link types.
- 21. Jus%n Briggs @Jus%nRBriggs Get the same domain, but higher quality pages.
- 22. Jus%n Briggs @Jus%nRBriggs Sort by external outlinks Crawl .edu site Source: http://www.screamingfrog.co.uk/seo-spider/
- 23. Jus%n Briggs @Jus%nRBriggs Looks for opportunities
- 24. Jus%n Briggs @Jus%nRBriggs
- 25. Jus%n Briggs @Jus%nRBriggs Content idea: Resource for international students at colleges.
- 26. Jus%n Briggs @Jus%nRBriggs Vet the idea.
- 27. Jus%n Briggs @Jus%nRBriggs
- 28. Jus%n Briggs @Jus%nRBriggs
- 29. Jus%n Briggs @Jus%nRBriggs Discover new departments not yet aggressively targeted by SEOs and create content for them.
- 30. Jus%n Briggs @Jus%nRBriggs Build it.
- 31. Jus%n Briggs @Jus%nRBriggs Used to acquire last month.
- 32. Follow up to double placement rates
- 33. Jus%n Briggs @Jus%nRBriggs Hi, I reached out a month ago about <removed> we provide. We're still trying to get the word out about it. Could we be listed on your <removed> page because <justification on why they should link>? <Removed> can be found here: <URL> Thanks! Justin
- 34. Jus%n Briggs @Jus%nRBriggs Within minutes, inbox was flooded with apologies.
- 35. Jus%n Briggs @Jus%nRBriggs Say “because”
- 36. Jus%n Briggs @Jus%nRBriggs Xerox study showed 57% increase in request compliance when “because” was used.
- 37. Using embeds for links.
- 38. Jus%n Briggs @Jus%nRBriggs Aren’t infographics dead?
- 39. Jus%n Briggs @Jus%nRBriggs
- 40. Jus%n Briggs @Jus%nRBriggs Embedding like it’s 2008!
- 41. Jus%n Briggs @Jus%nRBriggs Modified quiz embeds become calculator based interactive content. Source: http://www.movoto.com/blog/novelty-real-estate/star-trek-tribbles/
- 42. Jus%n Briggs @Jus%nRBriggs Wait… haven’t we seen this?
- 43. Jus%n Briggs @Jus%nRBriggs
- 44. Jus%n Briggs @Jus%nRBriggs The embed isn’t the badge, it’s the whole content piece.
- 45. Jus%n Briggs @Jus%nRBriggs These clouds move… Source: http://www.movoto.com/blog/novelty-real-estate/balloons/
- 46. Jus%n Briggs @Jus%nRBriggs This floats up from bottom.
- 47. Jus%n Briggs @Jus%nRBriggs
- 48. Jus%n Briggs @Jus%nRBriggs Links
- 49. Jus%n Briggs @Jus%nRBriggs What else can you embed?
- 50. Jus%n Briggs @Jus%nRBriggs
- 51. Forget the mode. Focus on the story.
- 52. Jus%n Briggs @Jus%nRBriggs Making games for girls while not “girling it up”.
- 53. Jus%n Briggs @Jus%nRBriggs
- 54. Jus%n Briggs @Jus%nRBriggs “Making of” & exclusives.
- 55. Jus%n Briggs @Jus%nRBriggs Source: http://www.wired.com/underwire/2012/08/videogame-girl-fashions/ Embeddable illustra%ons instead of infographics
- 56. Jus%n Briggs @Jus%nRBriggs Take advantage of site mechanics.
- 57. Jus%n Briggs @Jus%nRBriggs Primarily powered by view count. Increase visibility with paid social traffic. Wired
- 58. Jus%n Briggs @Jus%nRBriggs Source: http://justinbriggs.org/33-links-and-how-to-get-them
- 59. Jus%n Briggs @Jus%nRBriggs
- 60. Sometimes... It’s still just SEO.
- 61. Jus%n Briggs @Jus%nRBriggs Updating internal link structure Manual link outreach Million dollar lift in revenue.
- 62. Jus%n Briggs @Jus%nRBriggs Monitor keyword usage in anchors.
- 63. Jus%n Briggs @Jus%nRBriggs Source: http://moz.com/blog/understanding-link-based-spam-analysis-techniques
- 64. Jus%n Briggs @Jus%nRBriggs Kept brand name in anchor > 50%
- 65. Jus%n Briggs @Jus%nRBriggs Thanks! A Presentation Justin Briggs S