Email isn't just something that your website traffic leads to. It's a powerful source of both repeat and new traffic. No spamming required. To learn more, check out this short slide deck from my presentation at Authority Intensive 2014 (#Authority2014).

1. Justin Premick
@justinpremick
Why Email = Traffic

2. 2
Where Does Traffic Come From?
‣ Referrals
‣ Search & Social
‣ Earned Media
‣ Paid Media (… but who wants to pay?)

3. 3
Search and Social
HOW SUBSCRIBERS HELP GET THINGS MOVING

4. 4
A Simplified Framework…
3. Rankings ➔ Traffic
1. Subscribers ➔ Shares & Follows
2. Shares & Follows ➔ Rankings

5. 5SOURCE: QUICKSPROUT.COM

6. 6SOURCE: MOZ.COM

7. 7SOURCE: MOZ.COM

8. 8
What To Ask Of Subscribers
‣ Rate/review you on social sites
‣ Share your content with friends and followers
TO HELP YOUR SOCIAL SIGNALS

9. 9
Example: NextDraft
ASKING FOR SHARES

10. 10
Example: AWeber
ASKING FOR REVIEWS

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Earned Media
WHAT DOES EMAIL HAVE TO DO WITH IT?

12. – FAST COMPANY, CONTRIBUTOR GUIDELINES
“Fast Company prefers submissions from
contributors who are leaders in and
knowledgeable about the types of
industries and topics the publication
regularly covers.”
12

13. – FORBES.COM, “HOW TO BECOME A FORBES BLOGGER”
“These days, it’s not enough to be a good
writer online. You have to be a smart
marketer, your own content factory,
your own publicist. If you can do it all,
you are golden. If you cannot, you are
screwed.”
13

14. Those big publications you want to get
tons of traffic from?
!
They need traffic, too.
!
This is where email comes in…
14

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3 Steps to Earned Media
1. Build and nurture a healthy, responsive email audience.
2. When you pitch, make emailing your audience part of the deal.
3. Deliver the goods.
GET A GUEST POST, INTERVIEW, OR COLUMN - THANKS, EMAIL!

16. – JUSTIN PREMICK
“Email isn’t just the result of traffic. It’s
also where a lot of your best traffic comes
from. No spamming required.”
16

17. @JUSTINPREMICK
Justin Premick