Email List-Building 101: How to Reel in New Readers with a Few Simple Steps


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Continuously and efficiently building your email list is one of the pillars of a profitable and sustainable email marketing program.

But how do successful blogs and publishing sites build their lists?

In this short presentation, you'll learn:

* The 2 key things that effective email signup forms do.

* 3 places where successful list-builders put their signup forms.

For more email marketing advice, subscribe to my Slideshare channel and to the AWeber blog (

This presentation was originally given to members of the Professional Outdoor Media Association on 1/24/2013.

Published in: Business
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Email List-Building 101: How to Reel in New Readers with a Few Simple Steps

  1. 1. Email List-Building 101How to Reel In New Readers with a Few Simple Steps Justin Premick
  2. 2. About Me:•Dir. of EducationMarketing, AWeber•I help businesses& bloggers create betteremail campaigns
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  4. 4. Today, You’ll Learn:•2 things your signup forms MUST do ifyou want people to join your list•3 places where all blogs should askpeople to join your email listQ&A at the end - ask questions!This is being recorded
  5. 5. Why build your email list?
  6. 6. 92%
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  9. 9. If you want to reach people, use what they know and use.
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  11. 11. Most Visitors Don’t Return... unless you have a way to remind and encourage them to do so
  12. 12. Let’s talk about Blogs* * ... and publishers’ sites
  13. 13. Most Blogs Look Like This: •Header: title, picture •Navigational tabs: about, contact, topics •Main column: posts •Sidebar: ads, links, search bar, related posts
  14. 14. Most Blogs are TERRIBLE at Building Email Lists!
  15. 15. Too Many Blogs Focus on the Wrong Things •RSS, Twitter, Facebook, Google+, Pinterest... but no email signup form •If they do have email, it’s hidden... •... or it’s boring.
  16. 16. To Get People to Opt In, Your Forms Must... •Make a COMPELLING offer •Put your subscriber at ease Most forms FAIL to do this
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  22. 22. Action Items:•Create or edit your signup forms•Make a COMPELLING offer (no“updates”)•Address spam & privacy fears
  23. 23. 3 Places Your Blog Must Build Your Email List
  24. 24. #1: Sidebar•Appears on every page of your blog•Easy to add (WordPress widgets)•Higher = more visible = more signups•Remember: KISS and WIIFM
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  27. 27. #2: End of Posts“Like what you just read? There’s morewhere that came from...”
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  30. 30. #3: Sign Up While Commenting Commenters are more engaged than non- commenters. Make it easy for them to join your list and come back later.
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  33. 33. Action Items:•Add a form to your sidebar•Add a form to the end of your posts•Identify other pages with no signup form-- then add one!
  34. 34. List-Building is All About Giving People 2 Things... •A chance to subscribe •A reason to do so
  35. 35. One More Thing, Then Q&A...
  36. 36. Want More Email Help?
  37. 37. Thank You! Get the Find Me Here:
  38. 38. SAMPLE HEADLINE Sample Headline Sample Headline Sample Headline Sample Headline