Email List-Building 101: How to Reel in New Readers with a Few Simple Steps

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Continuously and efficiently building your email list is one of the pillars of a profitable and sustainable email marketing program.

But how do successful blogs and publishing sites build their lists?

In this short presentation, you'll learn:

* The 2 key things that effective email signup forms do.

* 3 places where successful list-builders put their signup forms.

For more email marketing advice, subscribe to my Slideshare channel and to the AWeber blog (aweber.com/blog).

This presentation was originally given to members of the Professional Outdoor Media Association on 1/24/2013.

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Email List-Building 101: How to Reel in New Readers with a Few Simple Steps

  1. 1. Email List-Building 101How to Reel In New Readers with a Few Simple Steps Justin Premick justinp@aweber.com aweber.com
  2. 2. About Me:•Dir. of EducationMarketing, AWeber•I help businesses& bloggers create betteremail campaigns aweber.com
  3. 3. aweber.com
  4. 4. Today, You’ll Learn:•2 things your signup forms MUST do ifyou want people to join your list•3 places where all blogs should askpeople to join your email listQ&A at the end - ask questions!This is being recorded aweber.com
  5. 5. Why build your email list? aweber.com
  6. 6. 92% aweber.com
  7. 7. aweber.com
  8. 8. aweber.com
  9. 9. If you want to reach people, use what they know and use. aweber.com
  10. 10. aweber.com
  11. 11. Most Visitors Don’t Return... unless you have a way to remind and encourage them to do so aweber.com
  12. 12. Let’s talk about Blogs* * ... and publishers’ sites aweber.com
  13. 13. Most Blogs Look Like This: •Header: title, picture •Navigational tabs: about, contact, topics •Main column: posts •Sidebar: ads, links, search bar, related posts aweber.com
  14. 14. Most Blogs are TERRIBLE at Building Email Lists! aweber.com
  15. 15. Too Many Blogs Focus on the Wrong Things •RSS, Twitter, Facebook, Google+, Pinterest... but no email signup form •If they do have email, it’s hidden... •... or it’s boring. aweber.com
  16. 16. To Get People to Opt In, Your Forms Must... •Make a COMPELLING offer •Put your subscriber at ease Most forms FAIL to do this aweber.com
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  22. 22. Action Items:•Create or edit your signup forms•Make a COMPELLING offer (no“updates”)•Address spam & privacy fears aweber.com
  23. 23. 3 Places Your Blog Must Build Your Email List aweber.com
  24. 24. #1: Sidebar•Appears on every page of your blog•Easy to add (WordPress widgets)•Higher = more visible = more signups•Remember: KISS and WIIFM aweber.com
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  27. 27. #2: End of Posts“Like what you just read? There’s morewhere that came from...” aweber.com
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  30. 30. #3: Sign Up While Commenting Commenters are more engaged than non- commenters. Make it easy for them to join your list and come back later. aweber.com
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  33. 33. Action Items:•Add a form to your sidebar•Add a form to the end of your posts•Identify other pages with no signup form-- then add one! aweber.com
  34. 34. List-Building is All About Giving People 2 Things... •A chance to subscribe •A reason to do so aweber.com
  35. 35. One More Thing, Then Q&A... aweber.com
  36. 36. Want More Email Help? aweber.com
  37. 37. Thank You! Get the Slides:slideshare.net/aweberincQuestions? Find Me Here: justinp@aweber.com about.me/justinpremick aweber.com
  38. 38. SAMPLE HEADLINE Sample Headline Sample Headline Sample Headline Sample Headline aweber.com

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