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3 Ways to Find and Engage New Email Subscribers with Text Messaging

On this jammed-packed 30 min webinar you will learn how to use text messaging (SMS) to find and engage new email subscribers. You will also learn:

1. Ways to use traditional media, events, and foot traffic to grow your email list through text message marketing

2. Tips on using a welcome email series to quickly engage new subscribers

3. Strategies for using email and SMS marketing together to maximize your campaign’s effectiveness

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3 Ways to Find and Engage New Email Subscribers with Text Messaging

  1. 1. 3 Ways to Find and Engage NewEmail Subscribers with SMS#SMSEmail
  2. 2. With Your Hosts… The SMS Guy The Email Guy @JustinPGH @DJWaldow Justin Mastrangelo DJ Waldow Founder Founder & CEO JA Interactive & JA.TXT Waldow Social #SMSEmail
  3. 3. The Next 31 Minutes… How Does It Work? Where Does It Work? Why Would They? The Welcome Email Targeting New Subscribers Converting Subscribers Wrap It All Up #SMSEmail
  4. 4. How Does It Work?
  5. 5. Call-to-Action “For your chance to win...” “To get a coupon…” “To receive more information…” #SMSEmail
  6. 6. Texting-In TO: 69866 MESSAGE: Fox #SMSEmail
  7. 7. #SMSEmail
  8. 8. Ask For Email Address FROM: 69866 MESSAGE: To complete get your coupon just reply with your email address and we’ll send it to you now! #SMSEmail
  9. 9. Email Reply TO: 69866 MESSAGE: justin@jainteractive.com #SMSEmail
  10. 10. Confirmation FROM: 69866 MESSAGE: Your email has been accepted! Check your inbox soon for the offer! Visit m.company.com to learn more about this product. #SMSEmail
  11. 11. Processing the Email Address Store in a database Push into email marketing platform #SMSEmail
  12. 12. It’s Twitter-rific!Add emails captured from SMS to your email marketing platform in real-time and send them a welcome email immediately. #SMSEmail #SMSEmail
  13. 13. Where Does It Work?
  14. 14. At Events #SMSEmail
  15. 15. On the Radio“For your chance to win text GIVEAWAY to 12345!” #SMSEmail
  16. 16. On TV #SMSEmail
  17. 17. In Print #SMSEmail
  18. 18. On cocktail napkins! #SMSEmail
  19. 19. In-Store #SMSEmail
  20. 20. On store windows #SMSEmail
  21. 21. Opportunities1. Events2. Traditional Media (TV, radio, print, outdoor)3. Foot Traffic #SMSEmail
  22. 22. It’s Twitter-rific!Events, media, and foot traffic are the best places to capture more emails with SMS. #SMSEmail #SMSEmail
  23. 23. Why Would They?Will anyone do this?
  24. 24. The Incentive #SMSEmail
  25. 25. The Incentive - MAKE IT GOOD Giveaway Offer/Coupon Signup/Join More Information #SMSEmail
  26. 26. Avoid the “iPad Giveaway” #SMSEmail
  27. 27. The Promotion #SMSEmail
  28. 28. The Promotion Media - Make it the focus Events - Speaker, handouts, big signs Foot traffic - Get them when they sitting #SMSEmail
  29. 29. It’s Twitter-rific!Don’t expect someone to text you while they’re walking. Promote your SMS campaign where they sit. #SMSEmail #SMSEmail
  30. 30. The Welcome EmailContinuing the conversation
  31. 31. Welcome Emails“60 percent of companies did not send a welcomemessage to new subscribers, and 30 percent failed tosend any message at all within the 30 day studyperiod.” Return Path (2009)“The 30- to 60-day period after opt-in is typically themost crucial in the email relationship.” Loren McDonald #SMSEmail
  32. 32. Welcome Emails Flickr: kevinmarsh #SMSEmail
  33. 33. Welcome Emails Flickr: pinksherbet #SMSEmail
  34. 34. Welcome Emails #SMSEmail
  35. 35. Welcome Emails #SMSEmail
  36. 36. Welcome Emails #SMSEmail
  37. 37. Welcome Emails #SMSEmail
  38. 38. Welcome Emails #SMSEmail
  39. 39. Welcome Emails Think Onboarding Program Rather Than Welcome Message #SMSEmail
  40. 40. Welcome Emails http://www.mediapost.com/publications/article/175893/the-welcome-email-is-dead.html #SMSEmail
  41. 41. Welcome Emails An email series allows you to: •Answer questions and provide how-to info and FAQs on using your website, buying from you or setting up an account. •Educate users on specific features of your service or website that they need to know in advance. •Set email expectations. •Present options for creating a highly personalized experience for each subscriber. •Move subscribers closer to purchasing or becoming engaged users. Source: Loren McDonald #SMSEmail
  42. 42. The power of segmentation
  43. 43. The Secret to Email Marketing Send timely, targeted, valuable emails. #SMSEmail
  44. 44. Segmentation #SMSEmail
  45. 45. Segmentation #SMSEmail
  46. 46. Segmentation #SMSEmail
  47. 47. Converting subscribers into customers
  48. 48. Show me the $$! #SMSEmail
  49. 49. Show me the $$! #SMSEmail
  50. 50. Show me the $$! #SMSEmail
  51. 51. Show me the $$! Opt-In Welcome Series Targeted Emails Special Offers #SMSEmail
  52. 52. Wrapping It All Up
  53. 53. Where to Start First1. Events2. Traditional Media3. Foot Traffic #SMSEmail
  54. 54. Outbound: Use SMS & Email Together Use SMS for last minute, reminders, alerts Use Email for longer-term, more content #SMSEmail
  55. 55. Placeholder, enter your own text herePre-order: ar.gy/rebelsguide #SMSEmail
  56. 56. Questions? DJ Waldow djwaldow@waldowsocial.com @DJWaldow Placeholder, enter your Justin Mastrangelo own text here Justin@jainteractive.com @JustinPGH#SMSEmail

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