Supporting Partner Demand Gen<br />Justin Pirie<br />@justinpirie<br />blog.mimecast.com<br />jpirie@mimecast.com<br />Mim...
Entrepreneur: 10+ Years<br />on2wheelz<br />
How did I get here?<br />Paul Wicks<br />
Not the train<br />Andrew®<br />
Or my Brompton<br />Ben Cooper<br />
It was... 7 years running a VAR<br />nep<br />
and...<br /> ParaScubaSailor<br />
Analyst Blogger<br />
Community Manager<br />
Social Media Influence<br />
Three Things Today<br />canonsnapper<br />
Social Media<br />Alexandre.Formagio<br />
Customer Community<br />Blogging Dagger<br />
Partner Events<br />Codeworks<br />
Social Media<br />Alexandre.Formagio<br />
The World is Changing<br />stevecadman<br />
Like in Egypt<br />Maggie Osama<br />
Including your prospects<br />Phil Dowsing / eco-photography<br />
Bring their buying habits to work<br />markhillary<br />
Social = Great SEO<br />
Who’s using social media?<br />Alexandre.Formagio<br />
To find prospects?<br />Phil Dowsing / eco-photography<br />
Twitter<br />
Relevant Searches<br />
Get involved with Linkedin<br />
Social Q&A Sites<br />
Enable  Customers to find you <br />Lars Plougmann<br />
Powerful: Third Party Validation<br />TheTruthAbout<br />
Don’t Reinvent- Reuse our Content<br />snowcat<br />
In recognition of the changing world…<br />stevecadman<br />
We’ve created a Customer Community<br />Blogging Dagger<br />
What’s it for?<br />Daniel Mohr<br />
Help with Mimecast<br /> Dimitri N.<br />
Raise Cases<br />newrambler<br />
Vote on Feature Requests<br />Cle0patra<br />
Even…. Praise!<br />Daniel Slaughter<br />
Improve Customer Satisfaction<br /> iconsam<br />
Medium Term: Attract Prospects<br />Phil Dowsing / eco-photography<br />
And will help your prospects buy<br />Shayan (USA)<br />
Beta: Early Success<br />lisatozzi<br />
But you’re also Customers<br />Wen Nag (aliasgrace)<br />
Potential Prospects… Ground Rules<br />Phil Dowsing / eco-photography<br />
No Pitching!<br />labanex.com<br />
Rules Policed!<br />matthewbradley<br />
Partner Events<br />Codeworks<br />
Speaking<br />Brendan Biele<br />
Cloud Adoption<br />tipiro<br />
Bamboozling them!<br />jessicafm<br />
Pretty Pictures<br />zoutedrop<br />
Compelling Arguments<br />Dave ®<br />
Facts and Figures<br />bionicteaching<br />
Strategy<br />
To embrace the Cloud<br />Conor Keller | fortysixtyphoto.com<br />
Significant Success with Partners<br />kwc<br />
Particularly Multi-Vendor Events<br />
Can we do more events together?<br />ElenahNeshcuet<br />
I’m Available!<br />
20 Attendees Minimum<br />stev.ie<br />
Questions?<br />Justin Pirie<br />@justinpirie<br />blog.mimecast.com<br />jpirie@mimecast.com<br />Mimecast Partner Day<b...
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Mimecast Partner Day

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For those of you that wonder what I do for my day job- or are wondering how we help partners at Mimecast- here is my recent presentation on our new Customer Community, Social Media tips for Partners and Events ideas.

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  • How did I get here to be presenting in front of you about building the case for cloud?
  • Not by first great western
  • Or my brompton
  • It was many years crawling under desks
  • And fixing issues running a medium sized value added reseller. A VAR
  • The world is changing- and social media is one of the forces driving that change
  • The world is changing- dramtically. It’s becoming much more democratic- Egypt.You might think that’s a bit extreme- but the same democratisation is taking place everywhere-
  • including in your customers and prospects.It might be happening more slowly- but it’s thereAnd tech people tend to adopt faster than the mainstream- so your buyers are more likely to be involved.You need to join the conversation
  • People buy almost everything the same way- they bring their personal buying habits into work. How they buy for themselves is how they buy for their companies. Values, Relationships, Networks.
  • And even if they aren’t using social media explicitly, they are more than likely using Search and Social = great SEO
  • including in your customers and prospects.It might be happening more slowly- but it’s thereAnd tech people tend to adopt faster than the mainstream- so your buyers are more likely to be involved.You need to join the conversation
  • Twitter
  • Use relevant searches for your prospect- geography, segment, keywords
  • Get involved with Linkedin
  • And Q&amp;A sites, like linkedin answers, quora, focus etc
  • So that you can find customers (although that’s hard), but more importantly customers can find you and identify you as the provider of choice because of content you produce and the reputation you have.
  • Third party validation is one of the most powerful tools for convincing prospects you’re trustworthy to deal with
  • Re-purpose our content reuse
  • The world is changing- and social media is one of the forces driving that change
  • Getting help with Mimecast
  • Raising Cases
  • Add and vote on feature requests
  • Even…. Give praise!
  • Improve Customer Satisfaction by giving support and help how and where they want it
  • In the medium term we’d like it to be a place that attracts prospects to Mimecast by demonstrating the solutions we provide in detail and it enables them to engage with us.
  • That will benefit you- because your prospects will be able to see what a good job we do for our customers and should be much more willing to engage and buy
  • We’re already seeing some early success in the beta community- resolving problems, getting feature requests and receiving real praise
  • Because you are customers too- it’s a great place for you to engage with Mimecast and other mimecast users
  • But because our customers could also be your prospects, we need some ground rules….
  • The main ground rule is no pitching.The community is heavily monitored and we won’t tolerate any pitching for business on the site.You wouldn’t want your prospects being pitched to- so don’t do it to anyone elses.
  • Security
  • So onto events.
  • As you may or may not know- I do a lot of speaking for Mimecast
  • On Cloud Adoption
  • Bamboozling people with pretty pictures, compelling arguments and facts and figures why they should adopt cloud and mimecast.
  • Less dependencies
  • 2010 Gartner Hype Cycle for emerging technologies
  • We’ve had significant success with other partners customer and prospect events.
  • Particularly multi-vendor events.We did one this week with a partner and they got over 40 leads from one event.
  • So we’d love to do more I person events with you.
  • Available forbarmitshas, weddings, funerals etc.
  • If you can get more that 20 attendees-I would be delighted to speak.
  • Cloud Computing- Why are we really here and how can you make a success of it.•    Where are we now in the IT cycle and how did we get here?•    Why is Cloud so transformative?•    What are the key drivers behind the ROI from Cloud?•    What are the lessons learnt from moving to the Cloud and how should you approach it?
  • Mimecast Partner Day

    1. 1. Supporting Partner Demand Gen<br />Justin Pirie<br />@justinpirie<br />blog.mimecast.com<br />jpirie@mimecast.com<br />Mimecast Partner Day<br />February 10th2011<br />massdistraction<br />
    2. 2. Entrepreneur: 10+ Years<br />on2wheelz<br />
    3. 3. How did I get here?<br />Paul Wicks<br />
    4. 4. Not the train<br />Andrew®<br />
    5. 5. Or my Brompton<br />Ben Cooper<br />
    6. 6. It was... 7 years running a VAR<br />nep<br />
    7. 7. and...<br /> ParaScubaSailor<br />
    8. 8. Analyst Blogger<br />
    9. 9. Community Manager<br />
    10. 10. Social Media Influence<br />
    11. 11. Three Things Today<br />canonsnapper<br />
    12. 12. Social Media<br />Alexandre.Formagio<br />
    13. 13. Customer Community<br />Blogging Dagger<br />
    14. 14. Partner Events<br />Codeworks<br />
    15. 15. Social Media<br />Alexandre.Formagio<br />
    16. 16. The World is Changing<br />stevecadman<br />
    17. 17. Like in Egypt<br />Maggie Osama<br />
    18. 18. Including your prospects<br />Phil Dowsing / eco-photography<br />
    19. 19. Bring their buying habits to work<br />markhillary<br />
    20. 20. Social = Great SEO<br />
    21. 21. Who’s using social media?<br />Alexandre.Formagio<br />
    22. 22. To find prospects?<br />Phil Dowsing / eco-photography<br />
    23. 23. Twitter<br />
    24. 24. Relevant Searches<br />
    25. 25. Get involved with Linkedin<br />
    26. 26. Social Q&A Sites<br />
    27. 27. Enable Customers to find you <br />Lars Plougmann<br />
    28. 28. Powerful: Third Party Validation<br />TheTruthAbout<br />
    29. 29. Don’t Reinvent- Reuse our Content<br />snowcat<br />
    30. 30. In recognition of the changing world…<br />stevecadman<br />
    31. 31. We’ve created a Customer Community<br />Blogging Dagger<br />
    32. 32. What’s it for?<br />Daniel Mohr<br />
    33. 33. Help with Mimecast<br /> Dimitri N.<br />
    34. 34. Raise Cases<br />newrambler<br />
    35. 35. Vote on Feature Requests<br />Cle0patra<br />
    36. 36. Even…. Praise!<br />Daniel Slaughter<br />
    37. 37. Improve Customer Satisfaction<br /> iconsam<br />
    38. 38. Medium Term: Attract Prospects<br />Phil Dowsing / eco-photography<br />
    39. 39. And will help your prospects buy<br />Shayan (USA)<br />
    40. 40. Beta: Early Success<br />lisatozzi<br />
    41. 41. But you’re also Customers<br />Wen Nag (aliasgrace)<br />
    42. 42. Potential Prospects… Ground Rules<br />Phil Dowsing / eco-photography<br />
    43. 43. No Pitching!<br />labanex.com<br />
    44. 44. Rules Policed!<br />matthewbradley<br />
    45. 45. Partner Events<br />Codeworks<br />
    46. 46. Speaking<br />Brendan Biele<br />
    47. 47. Cloud Adoption<br />tipiro<br />
    48. 48. Bamboozling them!<br />jessicafm<br />
    49. 49. Pretty Pictures<br />zoutedrop<br />
    50. 50. Compelling Arguments<br />Dave ®<br />
    51. 51. Facts and Figures<br />bionicteaching<br />
    52. 52. Strategy<br />
    53. 53. To embrace the Cloud<br />Conor Keller | fortysixtyphoto.com<br />
    54. 54. Significant Success with Partners<br />kwc<br />
    55. 55. Particularly Multi-Vendor Events<br />
    56. 56. Can we do more events together?<br />ElenahNeshcuet<br />
    57. 57. I’m Available!<br />
    58. 58. 20 Attendees Minimum<br />stev.ie<br />
    59. 59. Questions?<br />Justin Pirie<br />@justinpirie<br />blog.mimecast.com<br />jpirie@mimecast.com<br />Mimecast Partner Day<br />February 10th2011<br />massdistraction<br />

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