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Commodity
Undifferentiated supply
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"The more you tighten your grip…
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Email: The Future Direction

Editor's Notes

  1. Hi My name’s Justin Pirie I’m the Cloud Strategist here at Mimecast but I’m best known as an Analyst Blogger in the SaaS and Cloud space.
  2. Security
  3. Continutity
  4. Archive
  5. So, email strategy- that’s a big topic isn’t it.
  6. Map your journey out
  7. So- who’s using it?
  8. So- who’s using it?
  9. So- who’s using it?
  10. So- who’s using it?
  11. So- who’s using it?
  12. Let’s start with some basics- Email is a commodity right?
  13. And we all should know by now that all commodities should be outsourced to the Cloud. Right?
  14. So how about we skip the presentations and go straight to the Free lunch? Ah- there’s no such thing as a free lunch is there?
  15. Commodity. That’s an interesting word isn’t it. What exactly is a commodity?
  16. A commodity generally implies an undifferentiated supply of an unchanging product from largely undifferentiated suppliers.
  17. Let’s relate that back to the email market
  18. I don’t think so. From my perspective demands on e-mail are rapidly increasing:
  19. Archive
  20. More mobility.
  21. More compliance.
  22. More features.
  23. More integration
  24. And on top of that Over the years various analysts have estimated there is up to 80% of Corporate IP contained within email. Think of how you transfer files between colleagues. Hands up who sends files through email?
  25. Does that sound like a commodity to you?
  26. So what should we do? How does the future look like?
  27. What is happening today?
  28. Cloud and mobile is driving the consumerisation of IT
  29. For the first time in history, consumers have access to better IT at home than at work
  30. The infiltration of technology in our personal lives is now reversing back into our corporate lives.
  31. And with the change in social networking and phones, email has become much more important again
  32. Communication is simultaneously becoming more important and easier.   It started with Text Messaging and Blackberries and is now Facebook and Twitter.
  33. And consumer facing innovation is driving the market
  34.   Yet business email systems have often been neglected for years, partly due to percieved importance, partly due to cost benefit Overall there has been cronic underinvestment
  35. That’s why we commisioned our generation gmail study- to understand how people actually use corporate email An independent survey and report by Loudhouse research comissioned by Mimecast into the usage of personal email for work. And the results are shocking
  36. Cloud and mobile is driving the consumerisation of IT
  37. Cloud and mobile is driving the consumerisation of IT
  38. The survey showed 85% of under 25’s use personal email for work
  39. 1 in 5 on a regular basis
  40. They now know better than ever before- people have on average 3 email accounts including work. 52% of under 25’s think their personal mailbox is better than their corporate mailbox.
  41. And I’m not alone in that either- 66% of people say that email is their preferred communication vehicle at work.
  42.  Why? It’s because email is the easiest, most non-obtrusive way to manage work and personal communications.
  43. 79% of people send work emails from their personal accounts- 1 in 5 on a regular basis.
  44. There’s a disconnect here
  45. The big question was WHY?
  46. And in terms of storage- people have been trained to think of storage as unlimited. Despite the limitations of traditional email systems.  
  47. Anyone who’s tried to manage mailbox sizes on Exchange 2003 understands that storage isn’t unlimited- at least without a significant cost.
  48. Not surprising that 56% of people have mailbox frustrations and 39% over the size of their mailboxes.  
  49. Or is it that in order to remain productive and flexible this generation “workaround” security policies?   The restrictive policies that IT has put into place for “security” have been foiled by these workaround workers, and they’re potentially damaging the Enterprise.
  50. I don’t think this is a problem we can ignore any more. SO what’s the solution? I think there are other answers to protect the organisations value.
  51. But IT aren’t entirely to blame- they’re struggling to find a balance between employee empowerment and control.  
  52. But the problem is that the perimiter is gone. You can’t trust your own network anymore.
  53. Force Can’t Solve All Problems- "The more you tighten your grip… the more star systems will slip through your fingers.” -- Princess Leia
  54. We need to enable them to use corporate systems, not because they have to, but because they prefer to.
  55. What should we be doing today? We can extend the corporate email environment to try and give users the empowerment they want while retaining control for the enterprise?
  56. We’re at approximately 4% adoption today according to Gartner
  57. Rising to 10% at the end of 2012
  58. And 30% by the end of 2015- a big shift
  59. Cloud Can offer better economics- but not in all cases So the key now is to think about strategy- the future and how to put yourself in the best possible position for the future
  60. And specifically how you put yourself in the best place strategically to support your aims
  61. There are three main options- on-prem, cloud and hybrid. Which should you choose?
  62. On prem- Exchange 2010
  63. All the benefits of on-premise exchange- Customisation, Deep Configuration, integration, Own Management, Flexibility,
  64. But all the associated economics that goes along with that
  65. Approximately the same FLU as Cloud but with 5% of the storage for $10.00 pupm
  66. Or 2.5x for highly available and highly regulated at circa $25
  67. What about Cloud with Office 365?
  68. Excellent choice if the offering meets your demands- configurable not customisable
  69. Configurable, not customisable
  70. Hybrid- perfect to match the value prop to the cost- e.g. put low value users in the Cloud, high value on prem
  71. How do you get there?
  72. More specifically- how do you become Cloud ready?
  73. At your own pace
  74. - let the Cloud come to you
  75. Migrations to 2010?
  76. Remove the FEM on your network blocking the migration because of cost and complexity
  77. Move the big data
  78. Create a seamless, less risky and costly migration
  79. Run an optimised on-premise infrastructure- JEOS
  80. Cloud?
  81. Remove the blockers of Security, Compliance, Storage
  82. Compliance- add a organisation controlled and managed legally compliant email archive. Otherwise you have to keep all email accounts live forever to retain their email
  83. Availability- control your availability with extended uptime
  84. Security- Add advanced and configurable security to the Cloud deployment, smart routing, DLP etc
  85. Hybrid
  86. Use a smarthost to deliver email to the right server reducing load and traffic on the email servers and the expensive WAN
  87. Consistent retention and search across the org
  88. Consistent branding and corporate identity
  89. Have consistent security policies applied on-premise and in the cloud
  90. Cloud Ready Choice is yours. Your own pace, not one size fits all. Small piece of it? Everything? Let the Cloud come to you- reality. Moving at their on pace How do I get cloud ready? We will hear about Cloud- media will write about it. You won’t hear about hybrid and E2010 deployments Where does Mimecast fit in- before, during and after. Your companion on that journey at your pace