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Justin joined Storycode (then FreeRange 360) in January of 2012 as the Chief Creative Officer along with James McDermott as the CEO. Within the past 8 months, Justin and James changed the business model, acquired a local agency, renamed and rebranded the company, reshaped the product offering, and essentially relaunched as a startup. It has been a busy 8 months. Justin reveals the learnings behind these changes and talks about what has worked, what hasn't, and the future of the mobile app industry.
The presentation was presented at the Mobile Portland event on Sept 24, 2012.