Social Media in the Life Sciences


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Although many have heard of Twitter, Yammer, Google Wave, and other social media platforms for communication and collaboration, few have tried or leveraged them in a meaningful way. This talk is meant to help you understand the types and benefits of social media. The talk will give a general overview of some of the more well known services and platforms, personal reflections on how they have been leveraged by the speaker, and possible directions to be taken in the future. This talk is not meant to establish how JCVI should or could use social media as an organization, but rather how an individual scientist or engineer could leverage this new medium to establish a professional network, discover new collaboration or methods, or build a better product through collaboration.

Published in: Technology

Social Media in the Life Sciences

  1. SOCIAL MEDIA IN THE LIFE SCIENCES Justin H. Johnson November 6, 2009
  2. The Talk <ul><li>The Past </li></ul><ul><li>The Players </li></ul><ul><li>The Issues </li></ul><ul><li>The Possibilities </li></ul><ul><li>Not a talk on how a company can leverage social media, but an individual. </li></ul>
  3. What is Social Media <ul><li>Social media is media disseminated using online, scalable publishing techniques that helps share opinions, experiences, perceptions with one another. </li></ul><ul><li>You use social media already in a professional capacity, although you may not know it. </li></ul>
  4. What is the past? <ul><li>One-To-One or One-To-Few </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>IM </li></ul></ul><ul><ul><li>VOIP </li></ul></ul><ul><li>Social Media is One to Many or Many to Many </li></ul><ul><li>Talk to and not at </li></ul><ul><li>Not finite </li></ul>
  5. The Players Social Networking Microblogging Collaborative Tools
  6. The Issues <ul><li>Security (phishing, facebook worms, etc) </li></ul><ul><li>Social Compliance (Careful what you say) </li></ul><ul><li>Social Media Burn Out / Time Sink </li></ul><ul><li>Where to Start? High Activation Energy. </li></ul>
  7. The Possibilities <ul><li>Wherever you work most of the smart people are somewhere else ~Bill Joy </li></ul><ul><li>Uncover new collaborations </li></ul><ul><li>Discover real time data </li></ul><ul><li>Find online communities or influencers </li></ul><ul><li>Build better products by collaboration </li></ul><ul><li>Branding and Marketing (active, viral) </li></ul><ul><li>Customer Service (active and self) </li></ul>
  8. Why Does It Work? <ul><li>One-To-Many communication </li></ul><ul><li>Dialogue and not just advertising </li></ul><ul><li>Trust and transparency </li></ul><ul><li>Lesser known community member? </li></ul><ul><ul><li>Contribute from bottom up </li></ul></ul>
  9. Who Is Doing It? <ul><li>41% of people worldwide read blogs </li></ul><ul><li>70% watch online video </li></ul><ul><li>Facebook has More than 300 million active users </li></ul><ul><li>80 million twitter users </li></ul>
  10. What is a Wiki? <ul><li>Many already use (intranet, wikipedia) </li></ul><ul><li>Before - intranets were one way. </li></ul><ul><li>Knowledge management - Searchable information on demand. Will see this again, and again </li></ul><ul><li>Involves the users </li></ul><ul><li>Reliability – Trust your source and fact check. Will see this gain and again </li></ul>
  11. What is a Wiki?
  12. What is LinkedIn <ul><li>Professional Social Network </li></ul><ul><li>Online CV </li></ul><ul><li>Connect with current and past colleagues </li></ul><ul><li>Find experts and ideas – via “Answers” </li></ul>
  13. What is LinkedIn
  14. My Experiences <ul><li>My CV - makes you evaluate your position and be able to describe it. Know where you are and where you want to go. </li></ul><ul><li>Found many of like interests via groups </li></ul><ul><li>Have engaged others via “Answers”, allowing for discovery of new things and new relationships. ( What is “Answers ”?) </li></ul><ul><li>Introductions – colleagues can introduce you, just like personal networking </li></ul>
  15. What is Twitter? <ul><li>“ a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? ” </li></ul><ul><li>Platform for communication and listening 140 characters at a time. </li></ul><ul><li>Shared Links, trending topics, hashtags </li></ul><ul><li>Info overload, nope, filter and target </li></ul><ul><li>Twitter lists – new! </li></ul>
  16. What is Twitter?
  17. What is Twitter?
  18. What is Twitter?
  19. What is Twitter?
  20. My Experiences <ul><li>Personal Brand </li></ul><ul><li>Establish preeminence in a field or subject </li></ul><ul><ul><li>Trusted experts give followers interesting/relevant links and info </li></ul></ul><ul><ul><li>How I do it (GReader, Twitter, Friendfeed) – more later </li></ul></ul><ul><li>Once established, cultivate relationships </li></ul><ul><li>Networking </li></ul><ul><ul><li>Amazon, Eisen and TweetUps - Oh My </li></ul></ul>
  21. Yammer <ul><li>Considered corporate Twitter. (private/secure) </li></ul><ul><li>Email is push, Yammer is pull </li></ul><ul><li>Supplants IM (DM) and mass email w/ other inherent Twitter benefits. </li></ul><ul><li>Company Social Network (photos, expertise, background, groups) </li></ul><ul><li>Knowledgebase (search) </li></ul>
  22. Yammer
  23. My Experiences - Yammer <ul><li>People are afraid of mass email </li></ul><ul><li>Share without bothering </li></ul><ul><li>Communication within group </li></ul><ul><li>Most companies missing critical mass, same with twitter in beginning – maybe never happen for your company. </li></ul>
  24. What is Facebook <ul><li>Most know, maybe some don’t. </li></ul><ul><li>Mostly personal, that’s not bad. Spillover from less personal platforms. </li></ul><ul><li>Co-Worker Search (limited profiles) </li></ul>
  25. What is Facebook?
  26. Personal Experiences <ul><li>Connected with many from Twitter after establishing relationship </li></ul><ul><li>Leverage different profiles for professional and personal contacts. </li></ul><ul><li>Updated contact info at my finger tips. </li></ul><ul><li>Groups have been a way to discover new info and professional relationsips. </li></ul>
  27. What is Ning? <ul><li>Create your own Facebook for your interests or professional passions. </li></ul><ul><li>Grants today say email list serves and Google groups, why? </li></ul><ul><li>Create a social network with </li></ul><ul><ul><li>Member profiles, moderation and privacy, file transfer and sharing, chat, groups, forums, blogs for every member, events, calanders, plug-ins, widgets, etc, etc. </li></ul></ul>
  28. What is Ning
  29. What is Google Wave <ul><li>online tool for real-time communication and collaboration. </li></ul><ul><li>Can be a conversation , document, photos, maps, that is shared and live </li></ul><ul><li>Corporate centered, many have struggled to use it personally. </li></ul><ul><li>Possible uses in clude organizing events, group projects, meeting notes, brainstorming </li></ul>
  30. My Experiences <ul><li>Very little so far. Only been on a month. </li></ul><ul><li>User base is sparse. </li></ul><ul><li>Bots and plugin’s forthcoming </li></ul><ul><li>Potential is there, just like Gmail. </li></ul>
  31. What is Google Reader <ul><li>RSS aggregation </li></ul><ul><li>Constantly checks your favorite news sites and blogs for new content. </li></ul><ul><li>Integration – discussed later </li></ul><ul><ul><li>Favs and shares </li></ul></ul>
  32. What is Google Reader
  33. My Experiences <ul><li>Allows me to skim 50+ bioinfo and genomics journals </li></ul><ul><li>See what other reads from those journals </li></ul><ul><li>Share what I read on yammer, twitter, etc </li></ul><ul><li>Sparked several conversations internally in company </li></ul><ul><li>Forwarded and re-tweeted help to establish brand. </li></ul>
  34. Life Science Centric <ul><li>Communities around data </li></ul><ul><li>Facebook and other communities around people </li></ul>
  35. What is SciVee
  36. What is labmeeting?
  37. What is OpenWetWear <ul><li>Internet at first “went big”, now “going small”, connecting, sharing – Web2.0 </li></ul>
  38. What is SlideShare Share across networks
  39. Integration This slide shows Twitter feed my FriendFeed, which is viewable from my Facebook wall.
  40. Integration
  41. In Action
  42. In Action
  43. Homework <ul><li>Sign up for Yammer, get FREE doughnuts </li></ul><ul><li>Go home and create a twitter account. Find and follow me @BioInfo. </li></ul>
  44. Questions? <ul><li>LinkedIn </li></ul><ul><li>@BioInfo on Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>FriendFeed </li></ul><ul><li>Email if you have to. </li></ul><ul><li>My Phone is no longer working ;-) </li></ul>