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  1. 1. technology for residential integration Justin Massa executive director / co-founder 100 N LaSalle St | Suite 600 | Chicago, IL 60605 phone: 312.436.1482
  2. 2. overview • background / context • foundations • a unique approach • site features and functions • evaluation • platform • funding • why
  3. 3. background / context • 40th anniversary of the Chicago Freedom Movement, unchanged segregation • demise of Leadership Council for Metropolitan Open Communities • information/data challenges in CHAC’s EHOP • emerging web 2.0 map technologies • housing search moves online, craigslist lawsuit
  4. 4. foundations • Krysan’s Chicago Area Study and “Racial Blind Spots” research - discrimination, economics, or individual behavior? • Turner & Briggs’ MTO/MTW analysis - challenges and opportunities mismatch • counseling approach to powell’s “opportunity-based housing” source: Prof. Maria Krysan • Chicagoland housing counselor survey results (MCIC) • successes of One Economy’s Beehive, Illinois Legal Aid Online, Center for Access to Justice & Technology
  5. 5. a unique approach • leverage scalable power of data and technology to encourage integration and rebuild social capital • social venture: business plan details mix of pages to real estate professionals, site sponsors, and affordable housing advertisements • a versatile platform: • use of creative commons / GNU public license and open source tools, contribution to open source code base
  6. 6. site features and functions • Guides (live) • Neighborhood Finder (8/15/09) ‣ Dig Deeper (9/21/09) • “My new neighborhood is...” Stories (11/09) • Neighborhood Connections (1/10) bilingual (Spanish) + W3C/WCAG 2.0 compliant • Housing Counselor (3/10, pending funding) Tools (3/10)
  7. 7. guides • tagged 2-ways - by category: Find a Neighborhood, Buy, Rent, Settle In, Problems, Improve Community, For Landlords • wide variety of topics - by keyword • written at 8th grade level or sourced • user-rated, comment- from community partners enabled • display related organizations (3/10) • printable
  8. 8. neighborhood finder • Step One: create profile - current address, work address, mode of transit, household size and income, rent or buy, race/ethnicity - registration optional • Step Two: select neighborhood priorities - choose up to three priorities from a limited list, • Neighborhood Quiz [for random sample]
  9. 9. neighborhood finder data • Amenities: - grocery stores, libraries, public transit access, car sharing, schools, daycare centers, parks, farmers markets, health centers, etc. • Quality of Life: - crime index, air quality / incidence of asthma, incidence of lead poisoning, WalkScore, food deserts, diverse community, etc. • Opportunities: - affordable housing choices, community gardens, after school programs, social services, NPO-created google maps, etc. ‣ note: some data is searchable, all is mappable
  10. 10. neighborhood finder • Step Three: results ‣ 4th priority: increase diversity ‣ zip code-centric ‣ filters: land use and method of transit ‣ custom filters based on any geo data ‣ supporting info: commute time, housing cost, % match; custom supporting info
  11. 11. neighborhood finder • Step Four: view zip codes ‣ map w/ priorities displayed ‣ clickable layers ‣ quality of life data, normed for region ‣ relevant guides ‣ housing + transportation budget ‣ zip code suggestion engine ‣ save favorites
  12. 12. dig deeper • explosion of geo-tagged content across the web • upcoming events, purchase and rental average price data, average lending rates by zip code, municipal services, pictures and videos, green issues, hyper-local news - all aggregated by zip code • empowers a smarter consumer and provides richer snapshot of a neighborhood
  13. 13. my new neighborhood is... • stories of integrative moves and their impact in response to a prompt • written by registered users and edited by staff and volunteers • rich media - videos, pictures, text, and a map • displayed throughout the site
  14. 14. neighborhood connections • goal: rebuild social capital and put down roots • internal database of neighborhood-based organizations • pull data from wide variety of websites • one-click submission to neighborhood orgs + printable directory
  15. 15. benefits of registration • comment on and rate guides • save profile, save favorite zip codes, browse search history • contribute “My new neighborhood is...” stories and media • submit contact information to and receive updates from Neighborhood Connections • print neighborhood directory • possibilities of registration- required, closed system
  16. 16. housing counselor & organization tools • create printable and share-able maps for advocacy campaign • add, edit, and tag Guides and neighborhood organizations • branded, printable Guides and search results • upload additional data sets, view and alter search matrix factors, granular permission controls • closed system: access and share user files, link to internal file management system • premium feature: regional news feed -
  17. 17. Site Analytics registered users count, time on site, bounce rate, completed searches evaluation User Neighborhood Opinions pre-results neighborhood quiz matched to saved favorites, evaluate if changed attitudes Successful Integrative Moves post-move users return to site, confirm new location for comparison to starting neighborhood
  18. 18. platform • customizable search matrix and search filters, access to detailed analytics and ‘grant report-ready’ aggregate user data - including neighborhood choice stats • site hosting, domain management, feature development and implementation, staff training, technical assistance • local partners: local guides, local data sets and search matrix/filters, permissions, local sponsors and advertisers, local real estate agent subscriptions (rates set by
  19. 19. platform costs • initial start-up cost is $40,000: includes staff training, up to 15 local data sets plus all national data sets and APIs, and implementation of all new features for 12 months • funding sources: foundations, corporate sponsors, and/or advertisers; 501(c)3 status and “related business income” sponsor and ad-free: with local sponsors: monthly fee based on level negotiated percentage of of technical support, annual income through site number of search matrix/ goes to w/ filter changes, and majority going to local bandwidth requirements; partner benefits of open source
  20. 20. funding • pending inquiries, entries or proposals: PRRAC, Benton Fdn, Sidewalk, Microsoft/ Gnomedex, MacArthur Fdn • Knight Information Needs Challenge + community foundation grant? current funding: • issue-specific foundations for incorporating $10k outright + $10k research/data sets into housing search? challenge grant from • technology and innovation funders? Field Foundation of Illinois • specifically-targeted ads and recognitions, corporate sponsorships?
  21. 21. why ★ an effective team: • board: innovators, fair housing advocates, academics, attorney, housing counselors, publicist • developers: experts on geo- web, Drupal, non-profit roots (CCRH) • staff & volunteers: incredible graphic designer, urban planning bloggers, fair housing advocate, technologists • students: campusCatalyst consultant team
  22. 22. why ★ research-based approach overcomes barriers of time and web savviness by aggregating ★ data in an intuitive interface counters ignorance and prejudice with contextual info that builds ★ social capital ★ modular, cost effective, and self-sustaining program disconnect product and service; investment without long-term ★ commitment open source = affordable, license-free, volunteer-ready innovation ★ springboard peer-vetted: NetSquared finalist, KnightPulse, ReadWriteWeb, ★, fair housing community
  23. 23. technology for residential integration 100 N LaSalle St Suite 600 Chicago, IL 60605 phone: 312.436.1482