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Adv 420 nmdl final

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Red Bull Final NMDL Project

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Adv 420 nmdl final

  1. 1. RED BULL FINAL PROJECT JUSTIN FRANK NMDL 2014
  2. 2. OVERVIEW OF RED BULL “Red Bull gives you wings”  The Brand:  5.3 billion cans sold in 2013  Brand has been operating for 26 years  Over 9,500 employees  Sold in 166 countries around the world.  100% Recyclable cans
  3. 3. TARGET MARKET:
  4. 4. RED BULL S.W.O.T ANALYSIS  Strengths  Huge Market Share  Strong Brand Loyalty  Mass Sports sponsorships  Large Budget  Weaknesses  Slightly more expensive than competitors  Linear product line  Opportunities  Producing new products  Healthier ingredient research.  Threats  Potential Health Risks  Competitions’ pricing  Other Energy Supplements.
  5. 5. ONLINE MARKET SATURATION
  6. 6.  Search Engine Optimization:  Seeking to spread awareness to all of Red Bull’s Social Media websites  Developing new software and mobile application  Improving Mobile website version  Build Rich Content for high search engine rankings
  7. 7. EXAMPLE OF RED BULL: GOOGLE AD WORDS THIS IS AN EXAMPLE OF A GOOGLE AD WORDS POST, THIS WILL COME UP WHEN SEARCHING FOR “RED BULL ENERGY” OTHER KEYWORDS TO USE: “RED BULL, ENERGY DRINK, SPORTS DRINK”
  8. 8. KEY PERFORMANCE INDICATORS  Tracking Target Customers buying habits  Cost per Click  Determining Website Traffic
  9. 9. TOOLS & TACTICS  To utilize all social platforms to spread awareness of our company.  We are going to use all consumers to create user generated media  Red Bull will be promoted via Facebook  Instagram picture contests will be administered for content and to drive up user ratings.
  10. 10. BUDGETING A marketing expenditure of $2.1 billion (84% of gross profits)  To generate profit with minimal expenses, Red Bull will revamp all social media accounts, such as Facebook, twitter, instagram.  Red Bull will construct instagram giveaways that we can budget for a measly $100,000 for prizes.  We figured to hire a digital agency to work for 150 hours times $250/hr coming to total in $37,500

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