Linkedin Groups

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Linkedin Groups

  1. 1. LinkedIn Groups: How we’ve used them to engage! Justin Fogarty © 2010 Ariba, Inc. All rights reserved.
  2. 2. Some things change © 2011 Ariba, Inc. All rights reserved.
  3. 3. <ul><li>“ It took me three days to figure out that there was another side to the tape.” </li></ul><ul><li>Shuffle = “holding down rewind and releasing it randomly” </li></ul><ul><li>“ The Walkman actually has two headphone sockets, labelled A and B, meaning the little music that I have, I can share with friends.” </li></ul><ul><li>http://news.bbc.co.uk/2/hi/8117619.stm </li></ul>© 2011 Ariba, In. All rights reserved.
  4. 4. Customers talk. But, why go social? <ul><li>Communication Changes </li></ul><ul><ul><li>Blurring work/life lines </li></ul></ul><ul><ul><li>Access </li></ul></ul><ul><ul><li>Relevance </li></ul></ul><ul><ul><li>Email “bacon” problem </li></ul></ul><ul><ul><li>Mobility </li></ul></ul><ul><li>Impact on decisions </li></ul><ul><li>Customer experience </li></ul><ul><ul><li>Renewals </li></ul></ul><ul><ul><li>Referrals </li></ul></ul><ul><li>We can embrace, learn & leverage or be left behind </li></ul>© 2010 Ariba, Inc. All rights reserved.
  5. 5. Ariba’s Social Vision… <ul><li>“ We will leverage the collective IQ of our 4.5 million customers. Our solutions are smart. But our customers are even smarter. ” </li></ul>© 2010 Ariba, Inc. All rights reserved.
  6. 6. © 2010 Ariba, Inc. All rights reserved.
  7. 7. B2Bs too? <ul><li>60% “engagement with present and prospective customers” </li></ul><ul><li>59% “protect, influence and construct brand reputation” </li></ul><ul><li>52% use for “new revenue possibilities”* </li></ul><ul><li>91.5% in purchasing use LinkedIn </li></ul><ul><li>Baby Boomers see the &quot;potential of social media to improve purchasing and supply performance.”** </li></ul><ul><li>Sources: * Accenture & ** Maastricht University </li></ul>© 2010 Ariba, Inc. All rights reserved.
  8. 8. History © 2010 Ariba, Inc. All rights reserved.
  9. 9. Strategic Sourcing & Procurement <ul><li>http://www.linkedin.com/groups?home=&gid=139021 </li></ul><ul><li>>41k Members </li></ul><ul><ul><li>39% in Purchasing </li></ul></ul><ul><ul><li>31% Manager level </li></ul></ul><ul><ul><li>3,133 VPs </li></ul></ul><ul><li>Polls!!! </li></ul><ul><li>Monthly member calls </li></ul>© 2010 Ariba, Inc. All rights reserved.
  10. 10. What’s next? © 2010 Ariba, Inc. All rights reserved.
  11. 11. Lessons Learned <ul><li>Facilitate </li></ul><ul><li>Long leash </li></ul><ul><li>Make time </li></ul><ul><li>Clean </li></ul><ul><li>Don’t wait </li></ul><ul><li>Listen up </li></ul>© 2010 Ariba, Inc. All rights reserved.
  12. 12. Q&A <ul><li>Justin Fogarty </li></ul><ul><li>@justacio </li></ul>© 2011 Ariba, Inc. All rights reserved.

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