BtoB's NetMarketing Breakfast Presentation

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I presented at the BtoB NetMarketing Breakfast in San Francisco in December 2010. Shared a few of things we're doing in video and LinkedIn groups.

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BtoB's NetMarketing Breakfast Presentation

  1. 1. Stop, Collaborate & Listen: Ariba’s Social Media Justin Fogarty © 2010 Ariba, Inc. All rights reserved.
  2. 2. What is Ariba doing? <ul><li>Customer community </li></ul><ul><li>LinkedIn Groups </li></ul><ul><li>YouTube </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul>
  3. 3. No, no, what are we actually DOING ? <ul><li>Creating content </li></ul>Facilitating discussions
  4. 4. Creating Content <ul><li>YouTube Interviews </li></ul><ul><li>Short & Sweet </li></ul><ul><li>Ask questions they can answer </li></ul><ul><li>Quick turn around </li></ul><ul><li>CC = SEO </li></ul>© 2010 Ariba, Inc. All rights reserved.
  5. 5. Creating Content © 2010 Ariba, Inc. All rights reserved.
  6. 6. Video Lessons Learned <ul><li>Do it </li></ul><ul><li>You’d be amazed </li></ul><ul><li>Sound quality matters </li></ul><ul><li>Talk to a human </li></ul><ul><li>Evangelize </li></ul>© 2010 Ariba, Inc. All rights reserved.
  7. 7. Facilitating Discussions <ul><li>LinkedIn Groups </li></ul><ul><li>Industry not Ariba </li></ul><ul><li>Open & Fair </li></ul><ul><li>Online/Offline </li></ul><ul><li>>21k Members </li></ul><ul><li>Monthly calls </li></ul>© 2010 Ariba, Inc. All rights reserved.

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