2. 3dinteractive (3di) is a leading digital advertising sales network spanning New Zealand and Australia. We are a team of experts connecting premier permission databases and digital media properties with media agencies and advertisers , providing advice across email, performance, data , lists, research, promotions and display.
49. Why Digital Asset Monetisation? New revenue streams Realise assets full potential Maximise ROI
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Editor's Notes
Email Advertising Performance Media Targeted Display Media Data & List Marketing Mobile Advertising Research Marketing Digital Promotions NZ Digital Media Digital Publisher Representation Digital Asset Monetisation
Why Email Ads: - Targeting capabilities 2nd to none - Unparalleled response rates 2-25% CTR (banner ave. 0.04%) Why 3Di: - 3Di Partners undergo strict SPAM compliance checks - 80% of our revenue is on email campaigns - Over 5 million emails sent by 3Di per month What’s on Offer: - 40+ databases with 50 targeting filters - 4.3+ million email records - Multi send campaigns - Vid Mail – delivery video trailers within the html
Why Email Ads: - Targeting capabilities 2nd to none - Unparalleled response rates 2-25% CTR (banner ave. 0.04%) Why 3Di: - 3Di Partners undergo strict SPAM compliance checks - 80% of our revenue is on email campaigns - Over 5 million emails sent by 3Di per month What’s on Offer: - 40+ databases with 50 targeting filters - 4.3+ million email records - Multi send campaigns - Vid Mail – delivery video trailers within the html
Why Email Ads: - Targeting capabilities 2nd to none - Unparalleled response rates 2-25% CTR (banner ave. 0.04%) Why 3Di: - 3Di Partners undergo strict SPAM compliance checks - 80% of our revenue is on email campaigns - Over 5 million emails sent by 3Di per month What’s on Offer: - 40+ databases with 50 targeting filters - 4.3+ million email records - Multi send campaigns - Vid Mail – delivery video trailers within the html
Why Performance: - Growing trend in media buying - Pay for results (clicks, leads or conversions) Why 3Di: - Proprietary ad-serving technology - Quality .com.au & .co.nz sites What’s on Offer: - 200+ sites, 40+ databases, 4m+ email records - CPC & CPA pricing (priority or auction rates) - Display, Email & Text Ads - Co-reg & Lead Generation
Why Performance: - Growing trend in media buying - Pay for results (clicks, leads or conversions) Why 3Di: - Proprietary ad-serving technology - Quality .com.au & .co.nz sites What’s on Offer: - 200+ sites, 40+ databases, 4m+ email records - CPC & CPA pricing (priority or auction rates) - Display, Email & Text Ads - Co-reg & Lead Generation
Why Performance: - Growing trend in media buying - Pay for results (clicks, leads or conversions) Why 3Di: - Proprietary ad-serving technology - Quality .com.au & .co.nz sites What’s on Offer: - 200+ sites, 40+ databases, 4m+ email records - CPC & CPA pricing (priority or auction rates) - Display, Email & Text Ads - Co-reg & Lead Generation
Why Performance: - Growing trend in media buying - Pay for results (clicks, leads or conversions) Why 3Di: - Proprietary ad-serving technology - Quality .com.au & .co.nz sites What’s on Offer: - 200+ sites, 40+ databases, 4m+ email records - CPC & CPA pricing (priority or auction rates) - Display, Email & Text Ads - Co-reg & Lead Generation
Why Performance: - Growing trend in media buying - Pay for results (clicks, leads or conversions) Why 3Di: - Proprietary ad-serving technology - Quality .com.au & .co.nz sites What’s on Offer: - 200+ sites, 40+ databases, 4m+ email records - CPC & CPA pricing (priority or auction rates) - Display, Email & Text Ads - Co-reg & Lead Generation
Why Performance: - Growing trend in media buying - Pay for results (clicks, leads or conversions) Why 3Di: - Proprietary ad-serving technology - Quality .com.au & .co.nz sites What’s on Offer: - 200+ sites, 40+ databases, 4m+ email records - CPC & CPA pricing (priority or auction rates) - Display, Email & Text Ads - Co-reg & Lead Generation
Why Performance: - Growing trend in media buying - Pay for results (clicks, leads or conversions) Why 3Di: - Proprietary ad-serving technology - Quality .com.au & .co.nz sites What’s on Offer: - 200+ sites, 40+ databases, 4m+ email records - CPC & CPA pricing (priority or auction rates) - Display, Email & Text Ads - Co-reg & Lead Generation
Why Data: - Tradition DM still offers unique reach - Targeted almost any niche effectively Why 3Di: - Data & List marketing broker since 2003 - Expert advice & supporting services - Integrate with digital campaign What’s on Offer: - 300+ databases represented - Own survey database 400,000 AU, 170,000 NZ - Telephone, Mobile, Fax, Postal, Email Data
Why Data: - Tradition DM still offers unique reach - Targeted almost any niche effectively Why 3Di: - Data & List marketing broker since 20XX - Expert advice & supporting services - Integrate with digital campaign What’s on Offer: - 300+ databases represented - Own survey database 400,000 AU, 170,000 NZ - Telephone, Mobile, Fax, Postal, Email Data
Why Data: - Tradition DM still offers unique reach - Targeted almost any niche effectively Why 3Di: - Data & List marketing broker since 20XX - Expert advice & supporting services - Integrate with digital campaign What’s on Offer: - 300+ databases represented - Own survey database 400,000 AU, 170,000 NZ - Telephone, Mobile, Fax, Postal, Email Data
Why Mobile - Comprehensive targeting capabilities - Unparalleled delivery and open rates - Instant response - An offer they can take with them Why 3Di Mobile - 3Di partners undergo strict SPAM compliance checks - Complete end to end solution (data, broadcast, incentives, .mobi page, reporting) - Hosted multi-platform landing page - Multi-channel (mobile, phone, fax, email, post) What ’ s on Offer - 50+ targeting filters, location, demographics, interests and intent - SMS to 190,000+ Australian Mobiles - SMS to 140,000+ New Zealand Mobiles - 120 Character message & offer landing page URL
Why Mobile - Comprehensive targeting capabilities - Unparalleled delivery and open rates - Instant response - An offer they can take with them Why 3Di Mobile - 3Di partners undergo strict SPAM compliance checks - Complete end to end solution (data, broadcast, incentives, .mobi page, reporting) - Hosted multi-platform landing page - Multi-channel (mobile, phone, fax, email, post) What ’ s on Offer - 50+ targeting filters, location, demographics, interests and intent - SMS to 190,000+ Australian Mobiles - SMS to 140,000+ New Zealand Mobiles - 120 Character message & offer landing page URL
Why Data: - Tradition DM still offers unique reach - Targeted almost any niche effectively Why 3Di: - Data & List marketing broker since 20XX - Expert advice & supporting services - Integrate with digital campaign What’s on Offer: - 300+ databases represented - Own survey database 400,000 AU, 170,000 NZ - Telephone, Mobile, Fax, Postal, Email Data
Why Research: Online Research is a rapidly growing industry Amazingly fast turnaround & results Why 3Di: Online survey since 20XX Members love being involved Incentive management (experts in prize draws) What’s on Offer: Survey Completion Focus Group invites Sampling & Product Testing
Why Research: Online Research is a rapidly growing industry Amazingly fast turnaround & results Why 3Di: Online survey since 20XX Members love being involved Incentive management (experts in prize draws) What’s on Offer: Survey Completion Focus Group invites Sampling & Product Testing
Why Research: Online Research is a rapidly growing industry Amazingly fast turnaround & results Why 3Di: Online survey since 20XX Members love being involved Incentive management (experts in prize draws) What’s on Offer: Survey Completion Focus Group invites Sampling & Product Testing
Why Promotions: - Dynamic, interactive & flexible - Engage consumers & higher response rates Why 3Di: - Proven & audited enterprise level platform - Security, stability & data protection What’s on Offer: - Extensive Features: Unique codes, interactive games, coupons, viral, SMS, Instant Win, Standard Draws, Scratch Cards, Rank & Win, Q & A, Leader Board, Sports Tipping & CRM - Complete end to end service: Strategy, technology platform, creative, build, promotion management, hosting, marketing, media, mobile, reporting , underwriting & prize fulfillment.
Why Promotions: - Dynamic, interactive & flexible - Engage consumers & higher response rates Why 3Di: - Proven & audited enterprise level platform - Security, stability & data protection What’s on Offer: - Extensive Features: Unique codes, interactive games, coupons, viral, SMS, Instant Win, Standard Draws, Scratch Cards, Rank & Win, Q & A, Leader Board, Sports Tipping & CRM - Complete end to end service: Strategy, technology platform, creative, build, promotion management, hosting, marketing, media, mobile, reporting , underwriting & prize fulfillment.
Why Promotions: - Dynamic, interactive & flexible - Engage consumers & higher response rates Why 3Di: - Proven & audited enterprise level platform - Security, stability & data protection What’s on Offer: - Extensive Features: Unique codes, interactive games, coupons, viral, SMS, Instant Win, Standard Draws, Scratch Cards, Rank & Win, Q & A, Leader Board, Sports Tipping & CRM - Complete end to end service: Strategy, technology platform, creative, build, promotion management, hosting, marketing, media, mobile, reporting , underwriting & prize fulfillment.
Why Display: - Full control over reach & brand impact - Target across verticals Why 3Di: - 3Di represents 50+ leading websites & databases - Reach across 3Di exclusive niche audiences - Sponsorship deals What's on Offer: - Premium CPM display - Complementary email & data
Why Display: - Full control over reach & brand impact - Target across verticals Why 3Di: - 3Di represents 50+ leading websites & databases - Reach across 3Di exclusive niche audiences - Sponsorship deals What's on Offer: - Premium CPM display - Complementary email & data
Why Display: - Full control over reach & brand impact - Target across verticals Why 3Di: - 3Di represents 50+ leading websites & databases - Reach across 3Di exclusive niche audiences - Sponsorship deals What's on Offer: - Premium CPM display - Complementary email & data
Why Representation: More cost effective than in-house team Better results by outsourcing to a large sales team Why 3Di: Relationships across top agencies & advertisers 12 Sales Managers 8 Account Managers 8 Sales Support & Campaign Managers What’s on Offer: Pricing and positioning advice Proactive sales, account management & campaign team Free ad serving
Why Representation: More cost effective than in-house team Better results by outsourcing to a large sales team Why 3Di: Relationships across top agencies & advertisers 12 Sales Managers 8 Account Managers 8 Sales Support & Campaign Managers What’s on Offer: Pricing and positioning advice Proactive sales, account management & campaign team Free ad serving
Why Representation: More cost effective than in-house team Better results by outsourcing to a large sales team Why 3Di: Relationships across top agencies & advertisers 12 Sales Managers 8 Account Managers 8 Sales Support & Campaign Managers What’s on Offer: Pricing and positioning advice Proactive sales, account management & campaign team Free ad serving
Why Monetisation: More to revenue than banner ads Why 3Di: Experts in monetising a range of digital assets Owner of own range of digital assets Full site representation & campaign management What’s on Offer: Maximise CPM Display Maximise Performance without undermining CPM Realising Email & Data revenue opportunities Adding revenue from Text Links & Co-reg
Why Monetisation: More to revenue than banner ads Why 3Di: Experts in monetising a range of digital assets Owner of own range of digital assets Full site representation & campaign management What’s on Offer: Maximise CPM Display Maximise Performance without undermining CPM Realising Email & Data revenue opportunities Adding revenue from Text Links & Co-reg
Why Monetisation: More to revenue than banner ads Why 3Di: Experts in monetising a range of digital assets Owner of own range of digital assets Full site representation & campaign management What’s on Offer: Maximise CPM Display Maximise Performance without undermining CPM Realising Email & Data revenue opportunities Adding revenue from Text Links & Co-reg