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Emergination online business strategy

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Overview of developing an online business strategy together with a case study on Transglobalshipping.com.au

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Emergination online business strategy

  1. 1. CREATING GREAT ONLINE BUSINESS BY JUSTIN DAVIES EMERGINATION emergination
  2. 2. WHAT WILL WE COVER? THE TWO ESSENTIAL PARTS OF ONLINE STRATEGY A REAL LIFE EXAMPLE - FROM ZERO TO HERO ... THAT COVERS THE PROCESS A BRIEF INTRODUCTION TO THE SYSTEM THAT UNDERPINS THE ACTIVITIES WHY? SO YOU CAN SEE THE VALUE THAT CAN BE ADDED TO YOUR BUSINESS AND OTHERS... emergination
  3. 3. A NICE HOTEL IN THE DESERT WITHOUT THE ROADS TO GET THERE... IS POINTLESS
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  5. 5. AN EFFECTIVE DIGITAL STRATEGY WE MUST CONSIDER HOW TO GET CUSTOMERS TO THE SHOP WHAT THEY SEE WHEN THEY GET THERE HOW WE GET THEM BACK CAN WE GET THEM TO BRING THEIR FRIENDS emergination
  6. 6. CASE STUDY WWW.TRANSGLOBALSHIPPING.COM.AU emergination
  7. 7. ENQUIRIES AND TRAFFIC = 0 WWW.TRANSGLOBALSHIPPING.COM.AU
  8. 8. 4 KEYS TO DIGITAL STRATEGY 1. WEBSITE REVIEW - COMPREHENSIVE REPORT COVERING ANALYSIS OF TRAFFIC, DESIGN, USABILITY, TECHNICAL ISSUES, COMPETITOR SITES AND OPPORTUNITIES TO BECOME CATEGORY LEADER 2. KEYWORDS REVIEW - DISCOVERY ANALYSIS USING UNIQUE RESEARCH TOOL AND METHOD TO DETERMINE WHICH WORDS ARE AVAILABLE TO BUILD UPON FOR COST PER CLICK AND ORGANIC SEARCH 3. SITE REDESIGN AND DEVELOPMENT 4. ONLINE BUSINESS PLATFORM - EASILY UPDATE WEB CONTENT, BUILD YOUR DATABASE, COMMUNICATE WITH YOUR CUSTOMERS emergination
  9. 9. TRANSGLOBAL SHIPPING A HUGE INCREASE IN TRAFFIC AND QUALIFIED LEADS AT A FRACTION OF THE COST OF YELLOW PAGES
  10. 10. DRIVING TRAFFIC ORGANIC COST GREAT SEARCH PER CLICK CONTENT A GREAT WEBSITE NEEDS ALL THREE TRAFFIC STRATEGIES ORGANIC SEARCH - WHAT GOOGLE DELIVERS FOR FREE COST PER CLICK - GOOGLE ADS GREAT CONTENT - WHY VISITORS WILL GO THERE IN THE FIRST PLACE - AND TIED INTO SEARCH TERMS emergination
  11. 11. SO WHAT HAPPENED? emergination
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  13. 13. GOOGLE IS THE NEW BATTLEGROUND FOR BUSINESS FOR MANY, IF YOU DON’T EXIST ON GOOGLE... WELL, YOU DON’T EXIST THE MAJORITY OF BUSINESSES HOWEVER DO NOT HAVE AN EFFECTIVE STRATEGY FOR CREATING ONLINE BUSINESS GETTING YOUR OWN BUSINESS NAME TO RANK HIGHLY IN GOOGLE USEFUL. HOWEVER WHEN CUSTOMERS LOOK FOR A SOLUTION TO A PROBLEM YOU CAN SOLVE, THEY WILL TYPE ODD TERMS INTO GOOGLE - AND NOT YOUR BUSINESS NAME IT REQUIRES CONSTANT VIGILANCE emergination
  14. 14. TELL TALE SIGNS THAT A STRATEGY IS NEEDED “MY WEBSITE IS CRAP / NOT GENERATING TRAFFIC” “SENSIS ARE NOW TRYING TO FLOG ME GOOGLE ADS. I DON’T KNOW IF THESE PACKAGES ARE GOOD VALUE” “WE DON’T GET ENOUGH LEADS INTO OUR BUSINESS” “I’D LIKE TO BE ON PAGE ONE ON GOOGLE” “I’M THINKING ABOUT CREATING A BLOG, LINKED IN PROFILE, TWITTER, FACEBOOK, GMAIL....” emergination
  15. 15. ONLINE BUSINESS SYSTEM ONCE THE BASICS ARE ESTABLISHED THERE IS STILL A GREAT DEAL OF VALUE THAT CAN BE ADDED. YOU CAN KEEP CONTROL AND KEEP IN TOUCH EFFECTIVELY WITH DIFFERENT CUSTOMER GROUPS (PREMIUM, MID LEVEL AND ENTRY LEVEL CUSTOMERS) MONITORING EFFECTIVENESS OF THE SYSTEM emergination
  16. 16. ONLINE BUSINESS FREE TRIAL AVAILABLE AT WWW.EMERGINATION.COM.AU emergination
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  22. 22. CREATING GREAT ONLINE BUSINESS BY JUSTIN DAVIES EMERGINATION emergination

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