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IP Strategy Presentation


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Your value proposition drives your marketing, research and development, sales, user experience and everything else about your business, but why doesn't your value proposition drive your legal strategy, specifically your intellectual property strategy. It should. Let us show you how to align your intellectual property strategy with your value proposition and defend against competitive threats in your industry.

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IP Strategy Presentation

  1. 1. Don’t be a lemming. Stop following the herd and stop focusing on the wrong IP issues and strategies.
  2. 2. <ul><li>The Engineer </li></ul><ul><li>The Board and CEO </li></ul><ul><li>The invitations to license </li></ul><ul><li>The target company </li></ul>Survey Says: Patents!
  3. 3. <ul><li>But... </li></ul><ul><li>95% of all patents are economically worthless </li></ul><ul><li>Patent Cost. $50k to $100k cost per patent </li></ul><ul><li>3 to 5 year period to obtain patent </li></ul><ul><li>Enforcement? $1 to $2 million? </li></ul><ul><li>Allowance Rate: 75% to 42% and falling... </li></ul><ul><li>Case law is anti-patent... </li></ul><ul><li>Have you actually read the claims? </li></ul>The Paradigm Shift
  4. 4. <ul><li>And patents protect only a small slice of company value (and that slice is getting smaller...) </li></ul><ul><li>How do I protect the other slices? </li></ul><ul><li>Design an IP protection strategy that incorporates the “Other IP” </li></ul>The Paradigm Shift
  5. 5. <ul><li>Three Elements: </li></ul><ul><li>Value Proposition (and how we deliver it)? </li></ul><ul><li>Competitive Forces? </li></ul><ul><li>How do we best protect it? </li></ul>The Aligned IP Strategy
  6. 6. The Competitive Forces Your IP Employees Contractors Suppliers Customers Competitors Trolls (And Other “Free Revenue Seekers”)
  7. 7. <ul><li>Registerable IP </li></ul><ul><li>Trade Secret and Know-How </li></ul><ul><li>Serialized Contractual Obligations </li></ul><ul><li>Commercial Agreements </li></ul><ul><li>Open Source </li></ul><ul><li>Social Media Presence </li></ul>The Other IP
  8. 8. <ul><li>Value Proposition: </li></ul><ul><li>Development of highly specialized materials for unique customers </li></ul><ul><li>Low volume production </li></ul><ul><li>Competitive Forces: </li></ul><ul><li>Customers </li></ul><ul><li>Employees </li></ul><ul><li>Current IP Strategy: </li></ul><ul><li>Patent all launched products </li></ul><ul><li>The Aligned IP Strategy </li></ul><ul><li>Radically reduce # of patents filed </li></ul><ul><li>Trade Secret </li></ul><ul><li>Trademark </li></ul><ul><li>Serialized Contractual Obligations </li></ul><ul><ul><li>NDAs </li></ul></ul><ul><ul><li>Customer Agreements </li></ul></ul><ul><ul><li>Supplier Agreements </li></ul></ul>Specialized Materials Manufacturer
  9. 9. <ul><li>Value Proposition </li></ul><ul><li>Outsource telecom </li></ul><ul><li>Reduce cost </li></ul><ul><li>Integrate telecom with CRM, IM and BI </li></ul><ul><li>100% Uptime </li></ul><ul><li>Competitive Forces: </li></ul><ul><li>Competitors </li></ul><ul><li>Current IP Strategy: </li></ul><ul><li>Patent business model </li></ul><ul><li>The Aligned IP Strategy </li></ul><ul><li>Patent business model </li></ul><ul><li>Patent uptime capability </li></ul><ul><li>Open source development </li></ul><ul><li>Brand Management </li></ul><ul><li>Serialized Contractual Obligations </li></ul>Start-Up Telecom
  10. 10. <ul><li>Value Proposition: </li></ul><ul><li>Sell data on customers’ competitors </li></ul><ul><li>Revenue / price management tools </li></ul><ul><li>Internet Marketing </li></ul><ul><li>Competitive Forces: </li></ul><ul><li>Customers </li></ul><ul><li>Suppliers </li></ul><ul><li>Current IP Strategy: </li></ul><ul><li>“ No strategy because there is nothing to patent.” </li></ul><ul><li>The Aligned IP Strategy </li></ul><ul><li>Brand Management </li></ul><ul><li>Serialized Contractual Obligations </li></ul><ul><ul><li>NDAs </li></ul></ul><ul><ul><li>Agreement “Synergy” </li></ul></ul><ul><li>Social Media Presence </li></ul><ul><li>Open source development </li></ul><ul><li>Trade Secret </li></ul>Business Intelligence Company