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The New Brand Landscape

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Presentation that I gave to the UK Carlsberg Marketing Team. Shares three thoughts on how the brand landscape is changing and what opportunities this presents for brands.

Published in: Business, Economy & Finance
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The New Brand Landscape

  1. 1. Most Information flows in a uniform adoption ... but organisations curve are slow to change This information makes people demand change ... which is getting faster
  2. 2. Endsleigh Insurance
  3. 3. Endsleigh Insurance
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  10. 10. Endsleigh Insurance We’re consuming resources as though there are 3 planets, not 1 Sustainability isn’t compatible with consumerism in it’s current form Source: WWF, One Planet Living 2009
  11. 11. Endsleigh Insurance
  12. 12. Endsleigh Insurance The world cannot support 9bn consumers There are not enough resources Source: WWF, One Planet Living 2009 Source: US Census
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