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Just How Special & Different Are Financial Services Brands?

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Just How Special & Different Are Financial Services Brands?

  1. 1. Just how special & different are financial services brands?<br />Financial Services Forum, March 2010<br />Justin Baisni ( www.basini.com, www.blog.basini.com)<br />YOU CAN DOWNLOAD THIS PRESENTATION AT: <br />www.slideshare.net/justinbasini<br />
  2. 2. The power ofCONTEXT<br />© Justin Basini, March 2010 www.basini.comwww.blog.basini.com<br />2<br />
  3. 3. 3/8/2010<br />3<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />© Justin Basini, March 2010 www.basini.comwww.blog.basini.com<br />
  4. 4. 4<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />© Justin Basini, March 2010 www.basini.comwww.blog.basini.com<br />
  5. 5. Financial services companies are hard wired around product &analysis not brand & customer<br />© Justin Basini, March 2010 www.basini.comwww.blog.basini.com<br />5<br />
  6. 6. Financial services are delivered through people and are long term relationships<br />© Justin Basini, March 2010 www.basini.comwww.blog.basini.com<br />6<br />
  7. 7. Financial services - brands to get behind rather than hide behind<br />© Justin Basini, March 2010 www.basini.comwww.blog.basini.com<br />7<br />
  8. 8. © Justin Basini, March 2010 www.basini.comwww.blog.basini.com<br />8<br />Financial services products are more risky and complex – they require much more effort from the consumer and provider<br />
  9. 9. © Justin Basini, March 2010 www.basini.comwww.blog.basini.com<br />9<br />Financial services are high inertia markets – is differentiation as a strategic marketing goal actually important?<br />
  10. 10. © Justin Basini, March 2010 www.basini.comwww.blog.basini.com<br />10<br />Financial services brands – its not about being different but about making a difference<br />
  11. 11. Just how special & different are financial services brands?<br />Financial Services Forum, March 2010<br />Justin Baisni ( www.basini.com, www.blog.basini.com)<br />YOU CAN DOWNLOAD THIS PRESENTATION AT: <br />www.slideshare.net/justinbasini<br />

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