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Pirate Parties International
What• Founded in 2010• Headquarters in Brussels• Collaborative framework• 79 Pirate Parties across the world!
How• International coordinators• Communication officers• Project managers• Administrative officers
PR v.s. AdvertisingAdvertising:    you get to exercise your creativity creating    new ad campaigns and materialsPublic Re...
WTF is marketing then• You are the center of the wheel that keeps all    parts of the system in harmony•   strategic plann...
CampaignMedia planningCommunication channels definedAdvertising & Brand materialsStorytelling officers (ideologists)Commun...
Brand design                The identity or ‘image’ is made up of many visual devices:                            A Logo (...
Brand –The perceived emotional corporate image as a whole.Identity – The visual aspects that form part of the overall bran...
Pirateparty.org.ukTook over 5% beating Communist Party and the Liberal                                            Democrat...
3 campaigns in 1 year                  challenging 35 parties                          3k€ in google-                     ...
Online event
Follow me      @Miss_Cybernautjelena.jovanovic@pp-international.net      pp-international.net      @ppinternational
Leverage social media and start remixing politics
Leverage social media and start remixing politics
Leverage social media and start remixing politics
Leverage social media and start remixing politics
Leverage social media and start remixing politics
Leverage social media and start remixing politics
Leverage social media and start remixing politics
Leverage social media and start remixing politics
Leverage social media and start remixing politics
Leverage social media and start remixing politics
Leverage social media and start remixing politics
Leverage social media and start remixing politics
Leverage social media and start remixing politics
Leverage social media and start remixing politics
Leverage social media and start remixing politics
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Leverage social media and start remixing politics

OPEN PDP is PDP convention that has been dedicated to graphic technologies since 2007, but from this year it is dedicated to OPEN ACCESS in science, art and ideas.

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Leverage social media and start remixing politics

  1. 1. Pirate Parties International
  2. 2. What• Founded in 2010• Headquarters in Brussels• Collaborative framework• 79 Pirate Parties across the world!
  3. 3. How• International coordinators• Communication officers• Project managers• Administrative officers
  4. 4. PR v.s. AdvertisingAdvertising: you get to exercise your creativity creating new ad campaigns and materialsPublic Relations: a nose for news be able to generate buzz
  5. 5. WTF is marketing then• You are the center of the wheel that keeps all parts of the system in harmony• strategic planning• developing a message• You don’t work in a silos!
  6. 6. CampaignMedia planningCommunication channels definedAdvertising & Brand materialsStorytelling officers (ideologists)Community + volunteersNext campaign: European Parliament
  7. 7. Brand design The identity or ‘image’ is made up of many visual devices: A Logo (The symbol of the entire identity & brand) Stationery (Letterhead + business card + envelopes, etc.) Marketing Collateral (Flyers, brochures, books, websites, etc.)Products & Packaging (Products sold and the packaging in which they come in) Apparel Design (Tangible clothing items that are worn by employees) Signage (Interior & exterior design) Messages & Actions (Messages conveyed via indirect or direct modes of communication) Other Communication (Audio, smell, touch, etc.) Anything visual that represents the business
  8. 8. Brand –The perceived emotional corporate image as a whole.Identity – The visual aspects that form part of the overall brand.Logo – Identifies a business in its simplest form via the use ofa mark or icon
  9. 9. Pirateparty.org.ukTook over 5% beating Communist Party and the Liberal Democrats Increase recognition within local areas Increase turnout 5k leaflets 1 month 1k+ doors less than £200 Live-blogging during the elections
  10. 10. 3 campaigns in 1 year challenging 35 parties 3k€ in google- vouchers 10k fans on FB 190% of thePirates are fresh necessary sexy signatures stubborn
  11. 11. Online event
  12. 12. Follow me @Miss_Cybernautjelena.jovanovic@pp-international.net pp-international.net @ppinternational

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