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47a sessió web 'Al límit de la publicitat digital per atreure els usuaris'

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Centre d'Estudis Jurídics i Formació Especialitzada.
15 de març de 2017

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47a sessió web 'Al límit de la publicitat digital per atreure els usuaris'

  1. 1. ≥ 47ª sessió: Al límit de la publicitat per atraure els usuaris Gemma Escribano Chief Marketing Office at Wallapop @gemmaescribano
  2. 2. Què és Wallapop?
  3. 3. 3 years 40 million users Mobile First
  4. 4. How did we get there? (Brief) History of wallapop:
  5. 5. 2013
  6. 6. how did we get there?
  7. 7. A month later… how did we get there?
  8. 8. how did we get there?
  9. 9. Què és el màrqueting digital?
  10. 10. Estratègies 360º Online - Offline
  11. 11. La medició
  12. 12. Estratègies i claus d’èxit
  13. 13. Paid Traffic sources Organic Traffic sources
  14. 14. Paid Traffic sources
  15. 15. Paid traffic sources Performance Marketing Brand Marketing Offline Marketing
  16. 16. Performance Marketing
  17. 17. Social Ads Display Ads Search Ads Tracking tools Performance Marketing
  18. 18. Brand Marketing
  19. 19. Brand Marketing Influencers / Youtubers Marketing Content
  20. 20. Offline Marketing
  21. 21. Offline Marketing Television Outdoor Events
  22. 22. RELEASE NOTES
  23. 23. Offline Marketing
  24. 24. RELEASE NOTES
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30. Sigues autèntic. Sigues tu mateix.
  31. 31. La medició
  32. 32. Organic Traffic sources
  33. 33. Organic traffic sources Landing Optimization Onboarding process Word of mouth Marketing Own channels viralityCLM / CRM
  34. 34. HERO IMAGE A/B TEST Test Covers Test Screenshots Take care of your ReviewsTest Short / Long Descriptions + Work on keywords Landing Optimization
  35. 35. Landing Optimization
  36. 36. FAIL!!! Landing Optimization
  37. 37. A B C D Landing Optimization
  38. 38. Landing Optimization
  39. 39. Screenshot Test
  40. 40. 17%Optimised how did we get there?
  41. 41. Onboarding process 1 2 3
  42. 42. Onboarding process
  43. 43. Onboarding process
  44. 44. Onboarding process
  45. 45. Onboarding process
  46. 46. Onboarding process
  47. 47. Onboarding process
  48. 48. Onboarding process
  49. 49. Fes-ho fàcil how did we get there?
  50. 50. Social Sharing Login/Register Intern affiliation In-app content Own channels
  51. 51. Own channels Virality
  52. 52. Word of mouth Marketing Platforms
  53. 53. CLM (Customer lifecycle management)
  54. 54. CLM = Missatgets que li envies a l’usuari
  55. 55. Thanks!∫

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