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Personal online reputation:
The development of an approach to investigate
how personal reputation is evaluated and
managed...
Overview of presentation
 Brief overview of the research themes
 Theoretical framework for empirical work
 Evaluation o...
What’s the research about?
How online information contributes to the building, maintenance,
and evaluation of personal rep...
Developing a theoretical framework
for empirical work
Difficult: What literature should be considered?
1. General material...
Developing a theoretical framework
for empirical work
Difficult: Which literature should be considered?
1. General materia...
Developing a theoretical framework
for empirical work
Difficult: Which literature should be considered?
1. General materia...
Developing a theoretical framework
for empirical work
Difficult: Which literature should be considered?
1. General materia...
How best to investigate both research themes?
 The challenge? Establishing a way to examine both research themes
simultan...
Option 1: Profile mock-ups
 Create false user profiles
 Information mimics situations
from literature
 Participants rev...
Option 2: Participant screen shots
 Screen shots of participants’
online profiles
 Others evaluate the reputations
of ea...
Option 3: Observation
 Participants discuss evaluation
of others during interview
 Participants interacting with
social ...
Option 4: Diaries and interviews
 Participants keep diary for one
week
 Simple instructions regarding
what to write abou...
Best option: Diaries and interviews
 Tradition in everyday life information seeking (ELIS) research
 Rich data are relia...
Testing the methods
 Pilot study to test methods and process
 Eight participants
 Popular social networking sites
 Par...
Findings
 Two-part data collection method was a success
 Participants were more aware of their actions and behaviours
 ...
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
 Appropriateness of methods
confirmed
 Range of insights for main study
 Helped to ...
Next steps
 Main empirical work
 Sample of 45+ participants
 Gen Y, Gen X, and Boomers
 Data analysis
 Thesis write-u...
Slide 6: Creative commons copyright (1) WireframeSketcher
(wireframesketcher.com/mockups) (2) PitchStock (www.behance.net)...
Thank you!
f.ryan@napier.ac.uk
@cleverfrances
www.JustAPhD.com
+44(0)7530 696549
Slides available at: www.slideshare.net/j...
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Personal online reputation: the development of an approach to investigate how personal reputation is evaluated and managed in online environments

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Paper presented at International Data and Information Conference, 13 January 2016

Personal online reputation: the development of an approach to investigate how personal reputation is evaluated and managed in online environments
By Frances VC Ryan, Peter Cruickshank, Hazel Hall, and Alistair Lawson (Edinburgh Napier University)

Published in: Education
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Personal online reputation: the development of an approach to investigate how personal reputation is evaluated and managed in online environments

  1. 1. Personal online reputation: The development of an approach to investigate how personal reputation is evaluated and managed in online environments by Frances VC Ryan Presentation delivered at the International Data and Information Management Conference 13th January 2016, Loughborough, England Co-authors: Peter Cruickshank, Professor Hazel Hall, and Alistair Lawson f.ryan@napier.ac.uk | @cleverfrances | www.JustAPhD.com 1
  2. 2. Overview of presentation  Brief overview of the research themes  Theoretical framework for empirical work  Evaluation of potential methods  Pilot testing chosen method  Findings from pilot  Conclusion and next steps 1 21 2
  3. 3. What’s the research about? How online information contributes to the building, maintenance, and evaluation of personal reputations ― Personal reputation: Private individuals, rather than corporate identity and brand Two broad research themes: (1) The means by which people evaluate or assess the personal reputations of others from the online evidence available to them (2) How people manage their own personal reputations through their use of online information, and to what extent those behaviours are intentional 1 2 31 2 3
  4. 4. Developing a theoretical framework for empirical work Difficult: What literature should be considered? 1. General materials related to research themes across many domains (e.g. Human resources, marketing, information systems, physical and mental health) 2. Specific material on academic reputations evident in citation analysis 3. Contextual material from everyday life information seeking (ELIS) studies 1 2 3 41 2 3 4
  5. 5. Developing a theoretical framework for empirical work Difficult: Which literature should be considered? 1. General materials related to research themes across many domains (e.g. Human resources, marketing, information systems, physical and mental health) 2. Specific material on academic reputations evident in citation analysis 3. Contextual material from everyday life information seeking (ELIS) studies 1 2 3 4 Lots of options: - Quantitative - Qualitative 1 2 3 4
  6. 6. Developing a theoretical framework for empirical work Difficult: Which literature should be considered? 1. General materials related to research themes across many domains (e.g. Human resources, marketing, information systems, physical and mental health) 2. Specific material on academic reputations evident in citation analysis 3. Contextual material from everyday life information seeking (ELIS) studies 1 2 3 4 Mostly Quantitative 1 2 3 4
  7. 7. Developing a theoretical framework for empirical work Difficult: Which literature should be considered? 1. General materials related to research themes across many domains (e.g. Human resources, marketing, information systems, physical and mental health) 2. Specific material on academic reputations evident in citation analysis 3. Contextual material from everyday life information seeking (ELIS) studies 1 2 3 4 Largely Qualitative 1 2 3 4
  8. 8. How best to investigate both research themes?  The challenge? Establishing a way to examine both research themes simultaneously  Qualitative methods deemed most appropriate  Semi-structured, in-depth interviews to discuss participants’ own practices  Answering questions on evaluation of others proved more difficult  Four potential solutions … 1 2 3 4 5 6 71 2 3 4 5
  9. 9. Option 1: Profile mock-ups  Create false user profiles  Information mimics situations from literature  Participants review mock-ups  Interviews to discuss how reputations are evaluated 1 2 3 4 5 6 7 81 2 3 4 5 6
  10. 10. Option 2: Participant screen shots  Screen shots of participants’ online profiles  Others evaluate the reputations of each other based on the screen shots  Interviews to discuss how reputations are evaluated 1 2 3 4 5 6 7 8 © Frances Ryan 1 2 3 4 5 6 7
  11. 11. Option 3: Observation  Participants discuss evaluation of others during interview  Participants interacting with social media accounts with interviewer present  Ethical issues regarding consent from participants’ connections 1 2 3 4 5 6 7 81 2 3 4 5 6 7 8
  12. 12. Option 4: Diaries and interviews  Participants keep diary for one week  Simple instructions regarding what to write about  No formatting guidelines  After diary, participants take part in a semi-structured interview 1 2 3 4 5 6 7 81 2 3 4 5 6 7 8 9
  13. 13. Best option: Diaries and interviews  Tradition in everyday life information seeking (ELIS) research  Rich data are reliable sources of information and eliminate the potential for inaccurate reporting (Narayan, Case, & Edwards, 2011, p. 3)  Several studies use a combination of diary-keeping and interviews (Agosto & Hughes-Hassell, 2005; Dervin, 1983; McKenzie, 2003; Rieh, 2004)  Although studies vary, they share a common theme: combining the robustness of two forms of data 1 2 3 4 5 6 7 8 9 101 2 3 4 5 6 7 8 9 10
  14. 14. Testing the methods  Pilot study to test methods and process  Eight participants  Popular social networking sites  Participant diaries  Participants kept diary for one week as they engaged with their social media accounts  Interviews  After completing diaries, participants took part in hour-long, semi-structured interviews 1 2 3 4 5 6 7 8 9 10 111 2 3 4 5 6 7 8 9 10 11
  15. 15. Findings  Two-part data collection method was a success  Participants were more aware of their actions and behaviours  Not a burdensome amount of work for participants  Produced a robust data set for analysis  Helped to identify minor changes for main study 1 2 3 4 5 6 7 8 9 10 11 12 131 2 3 4 5 6 7 8 9 10 11 12
  16. 16. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15  Appropriateness of methods confirmed  Range of insights for main study  Helped to re-format interview guides and coding system  Early indications show new themes emerging Pilot success! 1 2 3 4 5 6 7 8 9 10 11 12 13
  17. 17. Next steps  Main empirical work  Sample of 45+ participants  Gen Y, Gen X, and Boomers  Data analysis  Thesis write-up 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 171 2 3 4 5 6 7 8 9 10 11 12 13 14
  18. 18. Slide 6: Creative commons copyright (1) WireframeSketcher (wireframesketcher.com/mockups) (2) PitchStock (www.behance.net) Slide 7: Copyright Frances VC Ryan Slide 8: Creative commons copyright Jason Jenkins (www.flickr.com/jdub1980) Slide 9: Copyright Frances VC Ryan Slide 13: Creative commons copyright Sarah Reid (www.flickr.com/sarahreido) Slide 14: Copyright Frances VC Ryan 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Copyright attributions
  19. 19. Thank you! f.ryan@napier.ac.uk @cleverfrances www.JustAPhD.com +44(0)7530 696549 Slides available at: www.slideshare.net/justfrances

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