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Building your academic reputation online
Presented by
Frances VC Ryan
Centre for Social Informatics | Edinburgh Napier Uni...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Introductions
Goals for the day
Defining reputation
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
A bit about me
►Academic Frances
► BA in Public Relations/Communications...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
A bit about my research
How online information contributes to the buildi...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
A bit about my research (The simplified version)
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
A bit about you
(Yes, it’s time for those embarrassing and awkward intro...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Sticky-note time!
On the sticky-notes provided, please share the followi...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
What is reputation?
►How do we define reputation?
►The personal opinions...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
How is academic reputation measured?
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
How is academic reputation measured?
►Bibliometrcis
►Citation counts, me...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
How is academic reputation measured?
►H-index
►Alternative to standard c...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
How is academic reputation measured?
►Altmetrics
►Qualitative data and m...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
A closer look at altmetrics
►Alternative metrics
►Impact! Impact! Impact...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
The altmetric donut
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
The altmetric donut
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
The altmetric donut
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
How are academic reputations built?
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
►Journal articles, publications
► Bibliometrics, citation counts
►Public...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
►Answers from group discussion:
► Publications; non-academic publication...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Please gather around in a circle.
►Methodology
►Software for writing or ...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Coffee break!Break
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
The day so far
►Desired outcomes and questions
►An overview of reputatio...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Why should you build your
academic reputation online?
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Academics online: Why does it matter?
►Promote your research; promote yo...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Make a list!
Make a list of where you “live” online.
►Take three (3) min...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Get searching!Homework
►Your name (and variants)
►Your name + details (s...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
From altmetrics to an alternative archive
Why should you build or mainta...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
How do you build your
academic reputation online?
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
There are options. So many options…
►Local profiles (University or organ...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
The bare minimums
►University or organisation profile
► Keep it current
...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Added value!
The bare minimums are great, but with a bit more effort you...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
LinkedIn: More than a CV
►Build your network
►Share ideas / opinions
►Se...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
To tweet or not to tweet
►What will you tweet?
► Professional? Personal?...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Blogging
►Do you want or need blog?
►Are there alternatives?
►Do you enj...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Blogging
►What will you blog about?
►How often will blog?
►How will you ...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Benefits of blogging
►Promote your research
►Promote your extracurricula...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
How do you get started?
►Read other academic blogs
► www.justaphd.com
► ...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
How do you blog?
►Pick a platform
►Google “how to write an academic blog...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Blog alternatives: Sharing on LinkedIn
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Blog alternatives: Medium
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Blog alternatives: In-house news feeds
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Blog alternatives: The Conversation
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Wrapping up
Questions
Homework
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
►Google yourself!
►Update your “main” profile
►Link back to others where...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Copyright attributions
Slide 10: Web of Science
Slide 11: Wikipedia Comm...
Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
Stay in touch!
f.ryan@napier.ac.uk
napier.ac.uk/people/frances-ryan
@Fra...
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Building your academic reputation online

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These slides are from a half-day workshop on building academic reputation. The workshop was delivered at the Scottish Graduate School of Social Science's Summer School on 8 June 2017.

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Building your academic reputation online

  1. 1. Building your academic reputation online Presented by Frances VC Ryan Centre for Social Informatics | Edinburgh Napier University Presented at SGSSS University of Edinburgh, Scotland 8 June 2017 @FrancesRyanPhD | f.ryan@napier.ac.uk | www.JustAPhD.com
  2. 2. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Introductions Goals for the day Defining reputation
  3. 3. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com A bit about me ►Academic Frances ► BA in Public Relations/Communications ► MLitt in Media and Culture ► PhD in Information Science (in progress) ►Professional Frances ► PR/Marketing/Communications ► “Media”: New, digital, emerging, social… ►Twitter Frances x 2 ► It’s a bit blurry ► A little bit academic; a little bit quirky
  4. 4. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com A bit about my research How online information contributes to the building, maintenance, and evaluation of personal reputations ►Personal reputation: Private individuals, rather than corporate identity and brand ►Considers both “private” and “professional” reputation – and how the two merge or blur together ►Two broad research themes ►How people use online information to manage their reputations ►How people evaluate the reputations using online information
  5. 5. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com A bit about my research (The simplified version)
  6. 6. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com A bit about you (Yes, it’s time for those embarrassing and awkward introductions!) ►What is your name? ►What university do you attend? ►What is the topic of your PhD? ►Where are you in the process? ► Feeling brave? Tell us a fun, silly, or interesting fact about yourself, too! I have been afraid of skunks since I was 5 years old. That’s when the “Skunk King” visited me in a dream telling me to “never eat creamed corn”. Funnily, I still eat creamed corn despite my skunk phobia!
  7. 7. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Sticky-note time! On the sticky-notes provided, please share the following: ►What do you want to LEARN from today’s session? ►What are your big QUESTIONS about using social media? ►What are your biggest FEARS about using social media? ►What is your comfort LEVEL (or experience level) with social media? Task
  8. 8. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com What is reputation? ►How do we define reputation? ►The personal opinions and character judgements one individual has for another ►Who decides what your reputation is? (Or what it should be?) ►Who controls it? ►Who really owns it? Discuss
  9. 9. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com How is academic reputation measured?
  10. 10. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com How is academic reputation measured? ►Bibliometrcis ►Citation counts, measuring academic impact ►Statistical analysis ►Quantity of publications ►Quantity of citations to those publications ►Codified in citation databases ►Think “Web of Science” (Web of Knowledge)
  11. 11. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com How is academic reputation measured? ►H-index ►Alternative to standard citation indexes ►Developed by Jorge E. Hirsch ►Estimates importance, significance, and broad impact of cumulative research contributions ►Measures productivity ►Values vary across disciplines (greatly!)
  12. 12. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com How is academic reputation measured? ►Altmetrics ►Qualitative data and metrics ►Compliment traditional metrics ►Web-based data sources ►Record of “attention” ►Measurement of dissemination ►Indicator for influence and impact
  13. 13. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com A closer look at altmetrics ►Alternative metrics ►Impact! Impact! Impact! ► And more impact! (And influence) ►Is it viewed? Is it downloaded? ►Is it cited? Is it quoted? ►It is referenced on Wikipedia? ►Is the news media talking about it? ►Is it included in syllabi? Recommended by others? ►Is it talked about on Twitter, Facebook, and LinkedIn? ►Visibility is key!
  14. 14. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com The altmetric donut
  15. 15. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com The altmetric donut
  16. 16. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com The altmetric donut
  17. 17. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com How are academic reputations built?
  18. 18. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com ►Journal articles, publications ► Bibliometrics, citation counts ►Public engagement activities ►Altmetrics ►Networking ► Online and offline! ►Others? How are academic reputations built?Discuss
  19. 19. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com ►Answers from group discussion: ► Publications; non-academic publications ► Other people talking about the research (verbal citations) ► Teaching (online and offline) ► Mainstream media ► Sharing links on social media; sharing recordings of presentations online (YouTube, Vimeo) ► Non-academic presentations and events (TEDTalks); talking about research in the community (public engagement) ► Sharing with people in “practise” (professionals) How are academic reputations built?Discuss
  20. 20. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Please gather around in a circle. ►Methodology ►Software for writing or analysis ►Public engagement activities ►Plans for post-PhD ►Other academic information Building your academic network!Activity
  21. 21. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Coffee break!Break
  22. 22. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com The day so far ►Desired outcomes and questions ►An overview of reputation ►Measurements for academic reputation ►Ways of building academic reputation ►Group networking
  23. 23. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Why should you build your academic reputation online?
  24. 24. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Academics online: Why does it matter? ►Promote your research; promote yourself ► Through conversations as well as broadcasting! ►Generate interest in your work ►Build and maintain networks ►Sharing and seeking information ►Increase your visibility; increase your impact ►Get discovered; get invited ►Get promoted; get hired ►The next REF … ? ►Others?
  25. 25. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Make a list! Make a list of where you “live” online. ►Take three (3) minutes to list your social media accounts (Don’t worry: You don’t have to share your list!) ►Keep your list and add to it throughout the day. Task
  26. 26. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Get searching!Homework ►Your name (and variants) ►Your name + details (school, work, town, hobbies) ►Email addresses ►Different computers, browsers, and terms ►Images and news ►Usernames
  27. 27. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com From altmetrics to an alternative archive Why should you build or maintain an online presence? ►Create your own archive ► Controlled by you, wherever your career takes you! ►Maintain one source for everything ►Direct others to that source ►Be boldly visible
  28. 28. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com How do you build your academic reputation online?
  29. 29. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com There are options. So many options… ►Local profiles (University or organisation website) ►CV services (LinkedIn) ►Resource sharing platforms (Flickr, Pinterest, SlideShare, Vimeo, YouTube) ►ID services (Orcid, ResearcherID) ►Profile services (Academia.edu, Google Scholar, ResearchGate) ►Blogging and microblogging platforms (Medium, Quora, The Conversation, Tumblr, Twitter, WordPress) ►Impact measurement tools (ImpactStory, Klout) ►Collaboration sites (Citeulike, Mendeley) ►Social networking sites (Facebook, Google+, Lanyrd)
  30. 30. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com The bare minimums ►University or organisation profile ► Keep it current ►LinkedIn for your CV ► Keep it current (or link to up-to-date profile) ►ID registration services ► Orcid, ResearcherID ►Academic publishing sites ► Academia.edu, Google Scholar, ResearchGate
  31. 31. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Added value! The bare minimums are great, but with a bit more effort you can increase your impact! ►An active LinkedIn profile ►Twitter ►Blogs ►Blog alternatives ►About.me (or similar)
  32. 32. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com LinkedIn: More than a CV ►Build your network ►Share ideas / opinions ►Seek advice / feedback ►Promote: ► Your research ► Your blog ► Yourself! ►Promotion through conversation!
  33. 33. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com To tweet or not to tweet ►What will you tweet? ► Professional? Personal? Both? ►How often will you tweet? ►Who will you follow? ►Promote: ► Your research ► Your blog ► Yourself ►Promotion through conversation!
  34. 34. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Blogging ►Do you want or need blog? ►Are there alternatives? ►Do you enjoy writing? ►Do you have the time? ► Blogging is often done in “free” time
  35. 35. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Blogging ►What will you blog about? ►How often will blog? ►How will you encourage readership? ►How will you disseminate your blog? ► Twitter? LinkedIn? Happenstance?
  36. 36. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Benefits of blogging ►Promote your research ►Promote your extracurricular research activities ►Build a network ►Share your opinions ►Find your voice ►Writing can be cathartic!
  37. 37. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com How do you get started? ►Read other academic blogs ► www.justaphd.com ► https://hazelhall.org ► https://thesiswhisperer.com ► https://patthomson.net ►Read blogs about writing blogs ► http://blogs.lse.ac.uk/impactofsocialsciences/tag/academic-blogging ► http://blogs.lse.ac.uk/impactofsocialsciences/2017/05/25/so-youve-decided-to-blog ► https://www.theguardian.com/higher-education-network/blog/2013/dec/13/how- to-academic-blogging-tips ►Think about the writing style and content that works for you
  38. 38. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com How do you blog? ►Pick a platform ►Google “how to write an academic blog” ►Start writing …
  39. 39. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Blog alternatives: Sharing on LinkedIn
  40. 40. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Blog alternatives: Medium
  41. 41. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Blog alternatives: In-house news feeds
  42. 42. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Blog alternatives: The Conversation
  43. 43. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Wrapping up Questions Homework
  44. 44. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com
  45. 45. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com ►Google yourself! ►Update your “main” profile ►Link back to others where needed ►Review and update your social media profiles ►Don’t forget your privacy settings and contact lists ►Delete un-used or un-wanted profiles ►Update passwords and email addresses ►Register for identity services (Orcid) Homework
  46. 46. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Copyright attributions Slide 10: Web of Science Slide 11: Wikipedia Commons Slides 12-16: Altmetrics.com Slides 32-33: Celeste Mills Social networking icons: Iconfinder (iconfinder.com) Screenshots (slides 28, 34-35, and 40-44) and SGSSS logo used under Fair Use concepts All other images: Frances Ryan
  47. 47. Frances Ryan | @FrancesRyanPhD | www.JustAPhD.com Stay in touch! f.ryan@napier.ac.uk napier.ac.uk/people/frances-ryan @FrancesRyanPhD www.justaphd.com

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