Online Marketing For Offline Businesses

379 views

Published on

Online Marketing For Offline Businesses Simple and inexpensive ways to promote your business online

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
379
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Online Marketing For Offline Businesses

  1. 1. Jean Maund<br />jean@justaskjean.co.uk<br />0121 288 7384<br />www.justaskjean.co.uk<br />
  2. 2. Online Results for Offline Businesses<br />An Introduction to online marketing<br />
  3. 3. Some questions….<br />How many of you have a website?<br />Do you know how much business comes directly from your site?<br />
  4. 4. Why do you have a website?<br />Usual answers include…<br /><ul><li>Everybody else has one!
  5. 5. To provide information to clients
  6. 6. To provide contact details
  7. 7. To gather leads….</li></li></ul><li>What is your goal?<br />I’m guessing….<br />MORE BUSINESS<br />HIGHER SALES<br />GREATER PROFITS<br />
  8. 8. How are you going to do that with your website?<br />The Holy Grail of Website…. No 1 in Google Rankings<br />
  9. 9. No 1 - 41% of clicksNo 2 – 12%No.3 – 8.5%<br />Estimated that worldwide there are 1 Billion local searches every month<br />80% of people search online first before making a purchase vs for example using yellow pages<br />
  10. 10. How does Google work?<br /><ul><li>They are there to provide a service to their customers (us!).
  11. 11. They need to provide high quality, relevant results for people who are searching</li></ul>How do they do that?<br />Google looks for:<br /><ul><li>content that contains relevant words and phrases – so called ‘keywords’
  12. 12. ‘Important’ sites – those that have a lot of high quality links from ‘authority’ sites
  13. 13. Up to date content – how often is it changed?</li></li></ul><li>Just provide relevant, up to date content and get links<br />from lots of authority sites!<br />
  14. 14. How???<br />SEO 101<br />Identify your keywords – what would people be searching for?<br />Use the keywords frequently but appropriately<br />Use associated words<br />Make some of the boldunderlined or italic<br />Use header tags<br />Make sure you have metatags & appropriate page titles<br />Update your content regularly – Google loves blogs!!<br />
  15. 15. Other strategies <br />Backlinks<br />Submitting articles to online article sites such as ezinearticles, articlecity<br />Listings in local directories<br />Commenting on relevant blogs<br />Social networking e.g. Twitter, Facebook Fan pages, Ecademy, LinkdIn<br />Answering questions on forums or question sites e.g. Yahoo Answers<br />
  16. 16. Content Marketing<br />Video marketing – Youtube and other video sharing sites<br />e.g. use animototo produce free 30 second commercials view an example here<br />Or Jing for screen capture videos<br />Make a Youtube channel of videos that your customers may find useful.<br />Press Releases – Prweb.com<br />Squidooand hub pages<br />Local business listing with Google example <br />
  17. 17. Jean Maund<br />jean@justaskjean.co.uk<br />0121 288 7384<br />www.justaskjean.co.uk<br />If you have any questions about this presentation call or complete my online form at http://www.justaskjean.co.uk/online-results-for-offline-businesses/<br />

×