Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

USER RESEARCH with a specific target user group

139 views

Published on

Slides from my UXcamp Europe presentation (Berlin, 2017).
I gave a talk how I was reaching my users
in a Pregnancy Care project.

Published in: Design
  • Be the first to comment

  • Be the first to like this

USER RESEARCH with a specific target user group

  1. 1. USER RESEARCH with a specific target user group How I was reaching my users in a Pregnancy Care project
  2. 2. Julia Lebedeva jusonok @jusonok @julia_jusonok Interaction & Product designer
  3. 3. Dzhambul, KZ (I was born) St.Petersburg, RU (I’d been living for 14 years) Where am I from? Eindhoven, NL (I’m living now)
  4. 4. I’m working on a really emotional project
  5. 5. DESIGN OF A PRODUCT for baby’s heartbeat measurement
  6. 6. I’m here User Centered Design approach
  7. 7. I want to talk about User Centered Design approach
  8. 8. How I found my users?
  9. 9. ● Talking about the project I’m doing (with colleagues, relatives, friends, etc.) ● Asking around How I started? => found 9 women
  10. 10. ● Face-to-face interviews What I did with women I found? coffee talks ● Skype talks ● WhatsApp talks => 9 was not enough!
  11. 11. Online questionnaire ‘conversation’ What I also did?
  12. 12. How my online ‘conversation’ looks like?
  13. 13. 1. Has ‘friendly language’ & engagement
  14. 14. 1) Introduce myself 2) What I’m going to ask 3) How much time it will take 4) Why I need that
  15. 15. 2. Makes it personal
  16. 16. Ask the name in a ‘friendly way’
  17. 17. Then use the name in some of the following questions:
  18. 18. Then use the name in some of the following questions:
  19. 19. Then use the name in some of the following questions:
  20. 20. Then use the name in some of the following questions:
  21. 21. 3. Uses pictures
  22. 22. I used different pictures for different questions throughout my online ‘conversation’
  23. 23. 4. Made interactive
  24. 24. Use interactive elements
  25. 25. Use an appropriate flow based on answers On Yes/No questions
  26. 26. Use an appropriate flow based on answers On Yes/No questions
  27. 27. Use an appropriate flow based on answers On Yes/No questions
  28. 28. Use a feature to upload pictures
  29. 29. 5. With alternation of open and closed questions
  30. 30. Example of a closed question
  31. 31. Open question based on previous closed question
  32. 32. 6. Asks ‘basic’ info at the end
  33. 33. 7. Has ‘THANK YOU’ page
  34. 34. 8. In two versions: WEB + MOBILE
  35. 35. 9. Translated into: 3 languages
  36. 36. English Russian Chinese
  37. 37. ● My social media pages ● Groups/forums for pregnant women How I shared this?
  38. 38. What I did with my online ‘conversation’ after the User Research was finished?
  39. 39. Are you curious about the results?
  40. 40. insights from more than 50 women from 13 different countries that I can use in a first Design Concepts phase of the project
  41. 41. jusonok @jusonok @julia_jusonok Thank you! :)
  42. 42. Give a talk at the UXCamp Europe (Berlin) My bucket list:

×