Dynamic of Web Selling

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How do you sell your products/services through your website effectively...

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Dynamic of Web Selling

  1. 1. DESIGNING AN EFFECTIVE WEBSITE JUAN RAUL LL. RELLOSO MBA Ateneo de Naga University
  2. 2. The Dynamics of Web Selling Don’t worry that you’ll take a shot and you’ll miss. The fact is, you’ll miss every shot you don’t take. -Anonymous
  3. 3. OBJECTIVES  Identify the three fundamental (3) rules for writing web copy that sells;  Apply this in an actual exercise.
  4. 4. RULE ONE Don’t Make Your Website Look Like an Ad
  5. 5. RULE TWO Stop Readers Dead in Their Tracks
  6. 6. RULE THREE Capture E-Mail Addresses
  7. 7. READING ON THE WEB Normally, they don’t read, they scan.
  8. 8. WRITE SCANNABLE COPY 1. 2. 3. 4. 5. Use bulleted lists to summarize content. Highlight. Write meaningful subheads. Present one idea per paragraph. Present key points and conclusions first
  9. 9. WORDS TELL, EMOTION SELLS People’s emotions are the primary motivating factors for buying. People buy on emotion and justify their purchases with logic.
  10. 10. REFERENCE  Veloso, Maria (2009) “Web Copy That Sells, 2nd Edition”
  11. 11. DESIGNING AN EFFECTIVE WEBSITE END OF PRESENTATION

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