Lucule Business Presentation - Social Media, Innovation, Branding

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Lucule Business Presentation - Social Media, Innovation, Branding

  1. 1. Converting new ideas into assets
  2. 2. who we are A consultancy dedicated to creating future-forward business growth opportunities
  3. 3. our vision To innovate and create new paradigms that drive big growth
  4. 4. what we offer Innovation Innovative Branding Culture Strategy New Social Media Models Creative Culture Influence Activation
  5. 5. Our process• Converts underlying consumer insights and motivations into tangible, innovative ideas
  6. 6. Our process• Converts underlying consumer insights and motivations into tangible, innovative ideas• Focuses on discovering real opportunity through the convergence of marketplace and consumer trends, as well as popular culture, corporate capabilities and existing brand equities
  7. 7. Our process• Converts underlying consumer insights and motivations into tangible, innovative ideas• Focuses on discovering real opportunity through the convergence of marketplace and consumer trends, as well as popular culture, corporate capabilities and existing brand equities • Builds on inspiration from global successes, experts and consumers as a springboard for future growth
  8. 8. Our process• Converts underlying consumer insights and motivations into tangible, innovative ideas• Focuses on discovering real opportunity through the convergence of marketplace and consumer trends, as well as popular culture, corporate capabilities and existing brand equities • Builds on inspiration from global successes, experts and consumers as a springboard for future growth• Reshapes deep-rooted consumer practices that are likely to repeat, making it easier for new ideas to take hold
  9. 9. Our process• Converts underlying consumer insights and motivations into tangible, innovative ideas• Focuses on discovering real opportunity through the convergence of marketplace and consumer trends, as well as popular culture, corporate capabilities and existing brand equities • Builds on inspiration from global successes, experts and consumers as a springboard for future growth• Reshapes deep-rooted consumer practices that are likely to repeat, making it easier for new ideas to take hold• Creates franchise building concepts and new paradigms of thinking, not one-off ideas
  10. 10. what makes us different
  11. 11. what makes us differentCreative inventiveness and objective rigor innovating towardthe future, based on what has happened in the past
  12. 12. what makes us differentCreative inventiveness and objective rigor innovating towardthe future, based on what has happened in the past• Anthropological approach to gathering insights and a psychological practice to analyzing them
  13. 13. what makes us differentCreative inventiveness and objective rigor innovating towardthe future, based on what has happened in the past• Anthropological approach to gathering insights and a psychological practice to analyzing them• Unique way of deciphering nuances and bringing clarity to contradictions
  14. 14. what makes us differentCreative inventiveness and objective rigor innovating towardthe future, based on what has happened in the past• Anthropological approach to gathering insights and a psychological practice to analyzing them• Unique way of deciphering nuances and bringing clarity to contradictions• Understanding that social media vehicle and timing is as important as the message itself
  15. 15. what makes us differentFresh, outside perspectives that broaden success probability
  16. 16. what makes us differentFresh, outside perspectives that broaden success probability• Team of global ideators…with trained eyes for recognizing the next big thing
  17. 17. what makes us differentFresh, outside perspectives that broaden success probability• Team of global ideators…with trained eyes for recognizing the next big thing• Vision into future trends…because new business models and new products happen tomorrow, not today
  18. 18. what makes us differentFresh, outside perspectives that broaden success probability• Team of global ideators…with trained eyes for recognizing the next big thing• Vision into future trends…because new business models and new products happen tomorrow, not today• Approach to influence as achieving behavioral change, not just creating awareness
  19. 19. what makes us differentCommercially viable output that generates excitement amongconstituencies: consumers, operations, company stakeholders
  20. 20. what makes us differentCommercially viable output that generates excitement amongconstituencies: consumers, operations, company stakeholders• Creative ideas that leverage existing assets
  21. 21. what makes us differentCommercially viable output that generates excitement amongconstituencies: consumers, operations, company stakeholders• Creative ideas that leverage existing assets• Platform-driven approach to innovation that restructures the market
  22. 22. what makes us differentCommercially viable output that generates excitement amongconstituencies: consumers, operations, company stakeholders• Creative ideas that leverage existing assets• Platform-driven approach to innovation that restructures the market• Passion for going beyond results to change the game
  23. 23. our model is…
  24. 24. our model is… Solution Agnostic Collaborative Effective Transparent Nimble Efficient
  25. 25. what it means for you?One collaborative, dedicated teamOne comprehensive innovation, branding and social media processOne seamless global resourceOne focus…the bottom line
  26. 26. our clients

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