1.
AUDIOCRAFT
“Tools of Radio”

2.
AUDIOCRAFT

3.
AUDIOCRAFT
SOUND is
half the
picture

4.
AUDIOCRAFT
SOUND is
half the
picture
Let your
VOICE be
heard

5.
AUDIOCRAFT

6.
Audiocraft
 It deals with
the inter-
relatedness of
voice, music,
and sound
effects

7.
Audiocraft
 It deals with
the inter-
relatedness of
voice, music,
and sound
effects

8.
Audiocraft
 It deals with
the artistic
arrangements
of the various
audio elements
 (montage
voiced report)

9.
ELEMENTS of audiocraft
 VOICE (sound created by a person’s
vocal chord)
 MUSIC (influences our moods and
experiences)
 SOUND EFFECT (helps “complete” the
pictures that we create in our minds.)

10.
ELEMENTS of audiocraft
 VOICE (sound created by a person’s
vocal chord)
A good newscaster’s voice:
male : baritone (between bass & tenor)
female : lyric tone (melodic or sweet)

11.
ELEMENTS of audiocraft
 VOICE (sound created by a person’s
vocal chord)
 Factors for voice’s impact:
 Proper pacing and delivery
 Pronunciation & Enunciation
 Emoting
 Modulation
 Microphone Technique

12.
ELEMENTS of audiocraft
 VOICE (sound created by a person’s
vocal chord)
 Factors for voice’s impact:
 Proper pacing and delivery
At last,/ there’s a place/ where
students can have access to the
internet.// It’s a new internet
café!// And it’s just right across the
street.//

13.
ELEMENTS of audiocraft
 VOICE (sound created by a person’s
vocal chord)
 Factors for voice’s impact:
 Proper pacing and delivery
 Pronunciation & Enunciation
Unfamiliar Word Pronunciation Guide
Arkansas Ar-ken-saw
Benoit Ben-’wah

14.
ELEMENTS of audiocraft
 VOICE (sound created by a person’s
vocal chord)
 Factors for voice’s impact:
 Proper pacing and delivery
 Pronunciation & Enunciation
 Emoting
 Modulation
 Microphone Technique

15.
ELEMENTS of audiocraft
 VOICE (sound created by a person’s
vocal chord)
 Factors for voice’s impact:
 Proper pacing and delivery
 Pronunciation & Enunciation
 Emoting
I love you! (emphasizes more on the
emotion)
I love you! (referring more to the person)

16.
ELEMENTS of audiocraft
 VOICE (sound created by a person’s
vocal chord)
 Factors for voice’s impact:
 Proper pacing and delivery
 Pronunciation & Enunciation
 Emoting
 Modulation
It means lowering the pitch of
your voice from your normal
speaking voice to enrich the
timbre or quality.

17.
ELEMENTS of audiocraft
 VOICE (sound created by a person’s
vocal chord)
 Factors for voice’s impact:
 Proper pacing and delivery
 Pronunciation & Enunciation
 Emoting
 Modulation
 Microphone Technique

18.
ELEMENTS of audiocraft
 MUSIC

19.
ELEMENTS of audiocraft
 MUSIC (influences our moods and
experiences)

20.
ELEMENTS of audiocraft
 MUSIC (influences our moods and
experiences)
 As a background
 As a jingle

21.
ELEMENTS of audiocraft
 MUSIC (influences our moods and
experiences)
 As a background (creates an emotional tone
for the message)
 As a jingle

22.
ELEMENTS of audiocraft
 MUSIC (influences our moods and
experiences)
 As a background (creates an emotional tone
for the message)
 As a jingle (short song that deliver a brand
story in an easy-to-sing format.)

23.
ELEMENTS of audiocraft
 SOUND EFFECT

24.
ELEMENTS of audiocraft
 SOUND EFFECT (helps “complete” the
pictures that we create in our minds.)

25.
ELEMENTS of audiocraft
 SOUND EFFECT (helps “complete” the
pictures that we create in our minds.)
 As an action sound
 As a setting sound
 As a symbolic sound

26.
ELEMENTS of audiocraft
 SOUND EFFECT (helps “complete” the
pictures that we create in our minds.)
 As an action sound (creates some movement)
 As a setting sound
 As a symbolic sound

27.
ELEMENTS of audiocraft
 SOUND EFFECT (helps “complete” the
pictures that we create in our minds.)
 As an action sound (creates some movement)
 As a setting sound (indicates the locale, time
or mood of a sequence.)
 As a symbolic sound

28.
ELEMENTS of audiocraft
 SOUND EFFECT (helps “complete” the
pictures that we create in our minds.)
 As an action sound (creates some movement)
 As a setting sound (indicates the locale, time
or mood of a sequence.)
 As a symbolic sound (suggests certain
emotions)

29.
BASIC DIRECTIONS for
MUSIC and SOUND EFFECTS
Establish or Hold (sound is heard at a
normal level for a specified time)
Fade-In, Fade-Under, Fade-out
(adjusting the volume of the sound)
Segue (immediate following of one sound
by another; use for transitions.
Cross Fade (dissolving sound into another)

30.
BASIC DIRECTIONS for
MUSIC and SOUND EFFECTS
Sneak In, Sneak Out (sound comes in
quietly, then at normal level, and
fades)
Montage (series of combination of
sounds that is heard to relate a scene.)
Bridge (signifies a change of scene with
the use of music or sound effects)
Stinger (used to stress a statement.)