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TODAY’S PRESENTATION:

Unlocking Your Content’s Potential
(and Driving Business)

@JoePulizzi
There Is One Key
to a Successful
Presentation

@JoePulizzi
@JoePulizzi
Image courtesy of Pooky Poetry

3
@JoePulizzi
The Disclaimer

@JoePulizzi
ACT ONE

@JoePulizzi
@JoePulizzi
@JoePulizzi
The Evolution of
Content Marketing

@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
91/100
http://bitly.com/cm-research

@JoePulizzi
@JoePulizzi

sodahead.com
Just 42% believe their
content marketing is effective

http://bitly.com/cm-research

@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi

briancromer.com
@JoePulizzi
CONTENT

@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi

32
Your Sweet Spot
What You Know

What Your Prospect
Cares About

@JoePulizzi
TECHNOLOGY

@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi

tractiondemand.com
@JoePulizzi
BUSINESS

@JoePulizzi
• CMO Gas Station Example

@JoePulizzi
@JoePulizzi

42
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
Unlocking Your Content's Potential #ICC2014 Keynote
@JoePulizzi
1. You Need to Question Your Marketers on
their Content Creation (WHY?)
2. You Need to Sell Intelligent Content Based
on Sales, Savings or Sunshine.
3. Understand the New Paradigm in Marketing
– Owned Audiences are the Key!
@JoePulizzi
@JoePulizzi
Joe Pulizzi
joe@contentinstitute.com
@JoePulizzi

@JoePulizzi

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