@JoePulizzi 1. Concept to Business
Model 2. Research/Lists/Partnerships as a Kickstart 3. 3 Legs of the Stool 4. Subscribers (not Social Media) 5. Influencer Program 6. Staffing 7. SEO 8. Finding Your Graceland
@JoePulizzi Channel Plan Twitter -
Announcements, News, Recognition = Increased website traffic - Chats, Conversations = Increased demand gen, build CM community online Instagram - Event photos = tagging people, building audience, getting in event hashtag streams, building community - NEVER PROMOTIONAL. EVER. - Getting to know CMI/photos from JP/RR on the road, photos of team planning sessions SlideShare - Research = thought leadership/expertise, helpful. Goal to drive downloads for lead gen - CCO SlideShares = CCO subscriptions - Fun/Misc SlideShares = brand awareness, demand gen, event registrations – depending on presentation
@JoePulizzi Extended Content Staff 1.
Michele Linn (Content Director) 2. Jodi Harris (Managing Editor) 3. Proofreader 4. SEO Title Editor 5. Research Director 6. Magazine Editor 7. Creative Director 8. Project Manager 9. Marketing Director
@JoePulizzi 1. Find a niche
where you can actually be the leading expert in the world. 2. Make sure there is money being spent in that niche, and you understand how you will make money. 3. Focus on Email Subscribers above all else as the key metric. 4. Influencers and partnerships are key (especially if you don’t have money). 5. As you grow, there will be one key revenue activity that becomes your center of gravity.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.