The Content Revolution: Content Strategies for Book Marketers
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Digital Book Marketing Summit presentation from Joe Pulizzi from the Content Marketing Institute on how to use content marketing strategies to be found and grow your book or platform sales.
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The Content Revolution: Content Strategies for Book Marketers
- 1. The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute Co-Author, Get Content Get Customers and Managing Content Marketing
- 10. Searching for Information Google/ZeroMomentofTruth.com
- 13. The Difference? Marketers Publishers/Media
- 14. The Difference? Marketers Publishers/Media
- 15. Search Engine Optimization Lead Generation Social Media STORYTELLING
- 23. 60%
- 24. Shutterstock
- 25. Shutterstock
- 27. Real-World Examples and Ideas of Content Marketing in Action
- 28. The Niche Content Mission & Platform
- 34. Define the Term and Flood with Great Content
- 39. 10 to 1 content…reimagine
- 43. Pre-Activation Distribution Re-Imagine Google is Changing Everything (SOCIAL)
- 47. Dominating a Category with Content Marketing and Social Media
- 49. FINDING Customers’ Pain Points KEYWORD ANALYSIS
- 52. Google Alerts - Listen to Share Relevant Content - Listen for Story Ideas - Listen to Build Your Influencer List
- 55. Content for Key Questions
- 57. The Book
- 61. #hashtag
Editor's Notes
- We have to focus on what would make us interesting to our customers. Clearly, not our products and services (for the most part). In order to create a magnet to attract customers and prospects to us, we have to market differently than we have in the past.
- We have to focus on what would make us interesting to our customers. Clearly, not our products and services (for the most part). In order to create a magnet to attract customers and prospects to us, we have to market differently than we have in the past.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.