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MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld

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Joe Pulizzi's Content Marketing World 2019 keynote address covering the seven key marketing laws for the next decade. The seven laws include:
- Always Be Selling Internally
- Plan for Multiple Lines of Revenue
- Buy Before Build
- Do One Thing Great
- Stay Away from Content Campaigns
- Plan for the End of Social
- Have Conviction in the Practice

Published in: Marketing
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MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld

  1. #CMWorld Seven Content Marketing Laws for the Next Decade MKTG 2030
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  4. #CMWorld 2000 (Joe Hired)
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  10. #CMWorld Sell Internally. Never Stop. Never. “The Law of They Have No Clue What You Are Doing”
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  14. #CMWorld • Find the people who control your budget… from marketing to financial to executive. • Teach them about the craft of content marketing…who’s doing it well…what’s the payoff? • If your content marketing program gets cancelled, it’s your fault.
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  20. #CMWorld Drive Multiple Revenue Lines “The Law of Self-Sustainment”
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  22. #CMWorld • Focus on your marketing goal, but bake in plans for direct revenue. • Innovative content brands will drive at least five, maybe more.
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  26. #CMWorld Buy Before Your Build “The Failed Startup Law”
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  31. #CMWorld Link to article on how to buy media assets • Or F&W bankruptcy just had a fire sale, practically giving away all of their amazing content brands.
  32. #CMWorld • Learn the art of content acquisition. (How to at http://bitly.com/buy4content) • Begin a list of all the possible content brands you could buy. Identify assets within (content, email, social). • Seek opportunities with distressed media assets.
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  36. #CMWorld Do One Thing Great “The Law of Ryan Seacrest”
  37. #CMWorld • DJ Khalid – car…with DJ Khalid. I hate that DJ Khalid.
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  39. #CMWorld Content Energy
  40. #CMWorld Blog Podcast Research eNews Social Event ContentEnergy
  41. #CMWorld Blog Podcast Research eNews Social Event ContentEnergy Great Line
  42. #CMWorld eNews Podcast ContentEnergy
  43. #CMWorld eNews Podcast ContentEnergy Great Line
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  46. #CMWorld • Place heavy bets on your winners and start killing off what’s not working. • Only when you build a loyal audience (minimum viable audience) should you look at diversifying your content products.
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  50. #CMWorld • PICTURE OF WEDDING
  51. #CMWorld • Hookup
  52. #CMWorld “The Law of the Content One-Night Stand”
  53. #CMWorld Sale Better Customers Who Stay Longer
  54. #CMWorld The Content Fling Content SaleLead
  55. #CMWorld The Content Forever Content SubscribeContentContentContentContent ContentContentContentContentContent Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale Sale
  56. #CMWorld • If you are planning a “content campaign,” please don’t start in the first place. • 18 months minimum to start…anything less is a guessing game. • If any agency pitches you an integrated content campaign, they are the devil.
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  61. #CMWorld Prepare for the End of Social “The Law of Cyprus”
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  70. #CMWorld Access Loss Original Content Data & Privacy Misinformation
  71. #CMWorld YAY! BOO!
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  74. #CMWorld • Prepare for the social end times. Have a plan to survive without it. • Leverage the rented land to build your own subscribers and first-party data (while you still can).
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  83. #CMWorld Have Conviction & Say No “The Marketing Pushover Law”
  84. #CMWorld Can you put more sales and product mentions in your content?
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  86. #CMWorld I like the podcast idea, but can you launch a video series at the same time?
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  88. #CMWorld Just start creating content and see what happens. We don’t need a content strategy.
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  90. #CMWorld • Just say no. • You know you’re right. You have the strategy. You’ve done the work. Stick by it like your life depends on it.
  91. #CMWorld MKTG2030 Always Be Selling Internally Plan for Multiple Lines of Revenue Buy Before Build Do One Thing Great Stay Away from Content Campaigns Plan for the End of Social Have Conviction in the Practice Download Joe’s “3 Keys to Success” at JoePulizzi.com

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