Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
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Presentation by Joe Pulizzi for the Acrolix Content Connections conference that covers five key essentials to content marketing - including multiple case studies and tips for effective content marketing for businesses.
![5 Essentials to
Epic Content Marketing
[for Business]
Joe Pulizzi (@JoePulizzi)
Founder,
Content Marketing Institute
Author, Content Inc.
#acrolinxcc](https://image.slidesharecdn.com/epicpulizziacrolinx-151105143208-lva1-app6891/85/five-epic-content-marketing-essentials-to-know-content-connections-acrolinxcc-1-320.jpg)
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Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
- 1. 5 Essentials to Epic Content Marketing [for Business] Joe Pulizzi (@JoePulizzi) Founder, Content Marketing Institute Author, Content Inc. #acrolinxcc
- 2. CMI teaches marketers how to effectively own their media channels to attract and retain customers CONTENT MARKETING INSTITUTE EVENTS MAGAZINE CONSULTATION Content Marketing World Chief Content Officer Education, Training, Advisory @JoePulizzi
- 3. @JoePulizzi
- 4. @JoePulizzi
- 6. JEFF ROHRS CHANNELS SLIDE EXAMPLE
- 7. 60+%
- 8. @JoePulizzi | Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences.
- 9. @JoePulizzi | Content Marketing The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you. BUILDING ASSETS
- 11. 90% OF BUSINESSES USE CONTENT MARKETING bitly.com/cm-research @JoePulizzi
- 12. 30%
- 13. 30% CAMPAIGNS BRAND TALK NO CLEAR GOALS NO STRATEGY TREATING CONTENT LIKE ADVERTISING
- 15. BUDGET → Effective = 37% → Ineffective = 16%
- 16. BUDGET → Effective = 37% → Ineffective = 16% All Content Marketers Plan on Spending More Next Year
- 17. FIRST, BUILD AN AUDIENCE THEN, MONETIZE IT
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- 29. @JoePulizzi | What do all media companies do that you do not with your content?
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- 36. @JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome
- 39. (1) Content Type (1) Main Platform Long Period of Time Consistent Delivery THE BASE
- 43. @JoePulizzi ONE CONTENT TYPE One Platform Consistent Delivery OVER TIME (12+ MONTHS)
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- 51. @JoePulizzi MUST HAVES Amazing E-Newsletter Exchange of Value (Ebook, Research Report, Etc.)
- 52. @JoePulizzi |
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- 57. @JoePulizzi CREATE THE PLAN… FOCUS EVERYTHING ON BUILDING AN AUDIENCE. CONTENT AS AN ASSET
- 58. @JoePulizzi TAKEAWAYS • Set Your Goals for Sales, Savings or Sunshine • Why Are You Using Each Channel? • Focus On the Reader’s Outcome • Create the Content Mission Statement • One Content Type, One Main Channel Per Audience • Need an amazing E-Newsletter and remarkable download • Don’t Build Your House on Rented Land • What do your subscribers do differently? • Think About Buying vs. Building • BE PATIENT!!!
- 59. @JoePulizzi TAKEAWAYS • Set Your Goals for Sales, Savings or Sunshine • Why Are You Using Each Channel? • Focus On the Reader’s Outcome • Create the Content Mission Statement • One Content Type, One Main Channel Per Audience • Need an amazing E-Newsletter and remarkable download • Don’t Build Your House on Rented Land • What do your subscribers do differently? • Think About Buying vs. Building • BE PATIENT!!! TheStoryofContent.com
- 60. Thank You #acrolinxcc For Book & Podcast visit Content-Inc.com Joe Pulizzi joe@contentinstitute.com
Editor's Notes
- Content marketing effectiveness
- Again, fast forward to 2015 and we’ve come a long way baby. Content marketing has become to defacto term for attracting and retaining customers with quality, consistent content…and building audiences that know, like and trust us.
- Chart of how many this is X%
- Bar chart – 37% versus 16%
- Bar chart – 37% versus 16%