Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc

13,110 views

Published on

Presentation by Joe Pulizzi for the Acrolix Content Connections conference that covers five key essentials to content marketing - including multiple case studies and tips for effective content marketing for businesses.

Published in: Marketing, Business
  • Discover a WEIRD trick I use to make over $3500 per month taking paid surveys online. read more...  http://ishbv.com/surveys6/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • How to Grip Her Attention - Unlock Her Legs ●●● https://tinyurl.com/y52uv4vq
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc

  1. 5 Essentials to Epic Content Marketing [for Business] Joe Pulizzi (@JoePulizzi) Founder, Content Marketing Institute Author, Content Inc. #acrolinxcc
  2. CMI teaches marketers how to effectively own their media channels to attract and retain customers CONTENT MARKETING INSTITUTE EVENTS MAGAZINE CONSULTATION Content Marketing World Chief Content Officer Education, Training, Advisory @JoePulizzi
  3. @JoePulizzi
  4. @JoePulizzi
  5. JEFF ROHRS CHANNELS SLIDE EXAMPLE
  6. 60+%
  7. @JoePulizzi | Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences.
  8. @JoePulizzi | Content Marketing The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you. BUILDING ASSETS
  9. 90% OF BUSINESSES USE CONTENT MARKETING bitly.com/cm-research @JoePulizzi
  10. 30%
  11. 30% CAMPAIGNS BRAND TALK NO CLEAR GOALS NO STRATEGY TREATING CONTENT LIKE ADVERTISING
  12. Effective Content Marketers Ineffective Content Marketers
  13. BUDGET → Effective = 37% → Ineffective = 16%
  14. BUDGET → Effective = 37% → Ineffective = 16% All Content Marketers Plan on Spending More Next Year
  15. FIRST, BUILD AN AUDIENCE THEN, MONETIZE IT
  16. @JoePulizzi | 5 Elements
  17. @JoePulizzi |
  18. @JoePulizzi |
  19. @JoePulizzi |
  20. @JoePulizzi |
  21. @JoePulizzi |
  22. @JoePulizzi |
  23. @JoePulizzi | What do all media companies do that you do not with your content?
  24. @JoePulizzi |
  25. @JoePulizzi |
  26. @JoePulizzi |
  27. @JoePulizzi |
  28. @JoePulizzi |
  29. @JoePulizzi |
  30. @JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome
  31. A Proven Content Formula
  32. WAIT FOR IT… LOADING
  33. (1) Content Type (1) Main Platform Long Period of Time Consistent Delivery THE BASE
  34. CASE STUDY @JoePulizzi Red Bull
  35. CASE STUDY @JoePulizzi Copyblogger
  36. @JoePulizzi ONE CONTENT TYPE One Platform Consistent Delivery OVER TIME (12+ MONTHS)
  37. @JoePulizzi |
  38. @JoePulizzi |
  39. @JoePulizzi |
  40. @JoePulizzi |
  41. @JoePulizzi YAY! BOO!
  42. @JoePulizzi
  43. @JoePulizzi MUST HAVES Amazing E-Newsletter Exchange of Value (Ebook, Research Report, Etc.)
  44. @JoePulizzi |
  45. @JoePulizzi |
  46. @JoePulizzi |
  47. @JoePulizzi CREATE THE PLAN… FOCUS EVERYTHING ON BUILDING AN AUDIENCE. CONTENT AS AN ASSET
  48. @JoePulizzi TAKEAWAYS • Set Your Goals for Sales, Savings or Sunshine • Why Are You Using Each Channel? • Focus On the Reader’s Outcome • Create the Content Mission Statement • One Content Type, One Main Channel Per Audience • Need an amazing E-Newsletter and remarkable download • Don’t Build Your House on Rented Land • What do your subscribers do differently? • Think About Buying vs. Building • BE PATIENT!!!
  49. @JoePulizzi TAKEAWAYS • Set Your Goals for Sales, Savings or Sunshine • Why Are You Using Each Channel? • Focus On the Reader’s Outcome • Create the Content Mission Statement • One Content Type, One Main Channel Per Audience • Need an amazing E-Newsletter and remarkable download • Don’t Build Your House on Rented Land • What do your subscribers do differently? • Think About Buying vs. Building • BE PATIENT!!! TheStoryofContent.com
  50. Thank You #acrolinxcc For Book & Podcast visit Content-Inc.com Joe Pulizzi joe@contentinstitute.com

×