Joe Pulizzi's keynote presentation delivered at SISO's executive forum event. Driving Event and Attendee Revenue with Content Marketing focuses on how to generate content for social sharing that will ultimately deliver more attendees to your event.
2. @juntajoe
TODAY’S AGENDA
• Move Fast – 80+ Slides in 45 Minutes!
• Brief History of Content Marketing
• Some Content Marketing Research
• Our Event Model and Content
• Content Activities that Work for Us and Can
Work for You
• Q&A
23. @juntajoe
The content marketing funnel
Brand Awareness
Your blog, your thought leadership, webinars
Lead Conversion & Nurturing
Resource center, your e-newsletter, your
business case, your “ROI calculators”
Customer Conversion
Proof points, testimonials, case studies
Customer Service
Reinforce the purchase
Customer Upsell
The community, your login page, support
content
Passionate Subscribers
Social media, your compelling, SHAREABLE
story.
Managing Content Marketing: The Book
24. @juntajoe
Deliver content at all the right stages of the buying process
to attract and retain customers.
Attendees continually show positive behaviors
throughout the year - purchase, sharing, attending
web events, subscribing, etc.