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Corona Marketing - What Marketers Need to Do Now to Survive the Crisis

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Joe Pulizzi shares seven key strategies that marketers need to employ now to survive this recession. The seven strategies include:
1. Revisit Your Content Tilt
2. Plan for Multiple Lines of Revenue
3. Do One Great Thing
4. Reimagine Your Enewsletter
5. Steal Talent
6. Steal Audience
7. Prepare Now for the Asset Sale

Published in: Marketing
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Corona Marketing - What Marketers Need to Do Now to Survive the Crisis

  1. The Third Stage of Content Marketing
  2. CoronaMarketingBook.com
  3. Revisit Your Content Tilt
  4. Content Tilt Area of little to no competition that gives you a chance to break through.
  5. Audience
  6. Audience = Pet Owners
  7. Audience = Homeowners who like to travel with their dogs in RVs.
  8. Story Positioning
  9. Platform
  10. Subject Matter
  11. We have a knitting blog
  12. Prepare Multiple Lines of Revenue
  13. Do One Great Thing
  14. The greatest media companies of all time started on one platform.
  15. Content Energy
  16. Blog Podcast Research eNews Social Event ContentEnergy
  17. Blog Podcast Research eNews Social Event ContentEnergy Great Line
  18. eNews Podcast ContentEnergy
  19. eNews Podcast ContentEnergy Great Line
  20. Reimagine Your Enewsletter
  21. Is your enewsletter amazing?
  22. - Consistent - Valuable - Exclusive
  23. Steal Talent
  24. Contract/Hire Talent Directly
  25. Media Partnerships
  26. Steal Audience
  27. Ask Nothing of Influencers
  28. @JoePulizzi |
  29. @JoePulizzi |
  30. Prepare Now for the Asset Sale
  31. Link to article on how to buy media assets • Or F&W bankruptcy just had a fire sale, practically giving away all of their amazing content brands.
  32. Start Making Your List Today
  33. - Target Audience - Number of Email Subscribers - Known Revenue Sources - Key Contact and Position
  34. Revisit Your Content Tilt Plan for Multiple Lines of Revenue Do One Great Thing Reimagine Your Enewsletter Steal Talent Steal Audience Prepare Now for the Asset Sale
  35. Q&A

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