Content Marketing Strategies - South Africa
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Presentation by Joe Pulizzi from the Content Marketing Institute for Content 2013 event in South Africa.
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Content Marketing Strategies - South Africa
- 1. @juntajoe Epic Content Marketing Strategies Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing
- 3. @juntajoe TODAY’S AGENDA • Move Fast – 80 Slides in 45 Minutes! • Brief History of Content Marketing • The Latest Research • The Problem with “What?” • Epic Content Marketing Trends and Essentials
- 5. @juntajoe
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- 9. @juntajoe Search Engine Social Media Optimization STORYTELLING STORYTELLING Lead Generation
- 11. @juntajoe
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- 14. @juntajoe I see the future and it is ____________
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- 21. @juntajoe Show Me the Research!
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- 28. @juntajoe Why Are We Here? Just 36% believe their content marketing is effective
- 29. @juntajoe Our Biggest Content Marketing Challenge •Producing Enough Content •Producing the Kind of Content that Engages http://bitly.com/cm-research
- 31. @juntajoe
- 32. @juntajoe
- 33. @juntajoe
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- 35. @juntajoe WHY?
- 36. @juntajoe Search Engine Social Media Optimization Content Marketing Mission Lead Generation
- 37. @juntajoe Why?
- 38. @juntajoe Epic Content Marketing Trends & Essentials
- 39. @juntajoe The Niche, Non-Sales Content Platform
- 40. @juntajoe
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- 47. @juntajoe Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
- 48. @juntajoe Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. 1. Core Target Audience Core Target Audience 2. 2. What Will Be Delivered What Will Be Delivered 3. 3. The Outcome for the The Outcome for the Audience Audience
- 50. @juntajoe The Kelly Situation: Product: Complex workforce solutions Target: Largest 5,000 companies globally Deal Size: $50m - $2bn Key Buyer Titles: HR, Procurement, Operations, C-Suite Ave Time to Close: 12-24 months
- 51. @juntajoe
- 52. @juntajoe
- 54. @juntajoe The Content Marketing Team Typical roles within your existing team…
- 55. @juntajoe Social Media Public Relations Marketing Email Mobile Search
- 56. @juntajoe Example…. Todd Wheatland VP of Thought Leadership Kelly Services
- 57. @juntajoe Building Content Expertise through Community
- 58. @juntajoe
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- 63. @juntajoe A Rising Tide Lifts All Ships
- 64. @juntajoe
- 65. @juntajoe Define Your Hit List of Influencers
- 66. @juntajoe
- 67. @juntajoe
- 68. @juntajoe
- 69. @juntajoe Get Uncomfortable: If you don’t feel like you are going to run off the road, you are not driving fast enough. http://taylordowns.com
- 70. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter Week of Sept. 9, 2013 CLEVELAND, OH
Editor's Notes
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- – sure, everyone wants to make revenue. But how that revenue is to be earned has an enormous impact on what metrics are important. If you take a company like Hubspot – they ’re an incredible content marketing organization. Their focus is not on building lasting customer relationships through a great product. It’s through driving enormous front-end sales growth because they’re heading for an IPO. They have a much lower price- point, commitment level etc than us – culturally, etc
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.