Content Marketing Resolutions for 2014 - BMA Milwaukee

3,722 views

Published on

Joe Pulizzi, author of Epic Content Marketing, talks about his top 10 "to-do's" for 2014 when it comes to content marketing. Resolutions include searching for opportunities to "buy versus build", answering your customers' questions and launching a subscription strategy.

Published in: Business, News & Politics
  • Be the first to comment

Content Marketing Resolutions for 2014 - BMA Milwaukee

  1. Epic Content Marketing Resolutions @JoePulizzi
  2. @JoePulizzi Today • A bit of history… • A bit of research… • Tangible Steps to Take with Your Content Marketing for 2014 2
  3. @JoePulizzi The ONE Key to a Successful Presentation? 3
  4. @JoePulizzi 4 Image courtesy of Pooky Poetry
  5. @JoePulizzi The Original Content Marketing Program? 5
  6. @JoePulizzi
  7. @JoePulizzi 9
  8. @JoePulizzi HOMEWORK The Most Famous Content Marketing Strategy In the World! 10
  9. @JoePulizzi 11
  10. @JoePulizzi 12
  11. @JoePulizzi Show Me the Research! 13
  12. @JoePulizzi http://bitly.com/cm-research
  13. @JoePulizzi Just 42% believe their content marketing is effective
  14. @JoePulizzi http://bitly.com/cm-research
  15. @JoePulizzi http://bitly.com/cmstrategy 17
  16. @JoePulizzi 18
  17. @JoePulizzi Fill a Need & Find Your Why 19
  18. @JoePulizzi 20
  19. @JoePulizzi 21
  20. @JoePulizzi 22
  21. @JoePulizzi 23
  22. @JoePulizzi 24
  23. @JoePulizzi 25
  24. @JoePulizzi 26
  25. @JoePulizzi 27
  26. @JoePulizzi Social Media Search Engine Optimization INDIUM CONTENT Lead Generation 28
  27. @JoePulizzi Create a Content Marketing Mission 29
  28. @JoePulizzi Why? 30
  29. Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. @JoePulizzi 31
  30. Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. 2. 3. @JoePulizzi Core Target Audience What Will Be Delivered The Outcome for the Audience 32
  31. @JoePulizzi Publicly Answer Your Customers Questions 33
  32. @JoePulizzi Marcus Sheridan CEO, River Pools & Spas
  33. @JoePulizzi 2007 • $4.5 million in Sales • $250,000 advertising spend
  34. 2007 @JoePulizzi • $4.5 million in Sales • $250,000 advertising spend 2011 • Sold more fiberglass swimming pools than any other pool retailer in North America. • $40,000 in advertising spend • Won 15% more bids • Cut sales cycle in half.
  35. @JoePulizzi
  36. @JoePulizzi 75,000 visits per month
  37. @JoePulizzi Yep, David vs. Goliath is Real
  38. @JoePulizzi
  39. @JoePulizzi
  40. @JoePulizzi Subscribers: Build It or Buy It 42
  41. @JoePulizzi 43
  42. @JoePulizzi 44
  43. @JoePulizzi 45
  44. @JoePulizzi What’s the difference between those who subscribe to my content and those that don’t?
  45. @JoePulizzi Image courtesy sendgrid.com
  46. @JoePulizzi 48
  47. @JoePulizzi 49
  48. @JoePulizzi HOMEWORK: Active Community of Subscribers in Your Niche 50
  49. @JoePulizzi Image courtesy of thefutureorganization.com
  50. @JoePulizzi Building Audience with Influencers 52
  51. @JoePulizzi 53
  52. @JoePulizzi The Social Media 4-1-1 Plan 54
  53. @JoePulizzi Influencer Sharing Sales Content Marketing 55
  54. @JoePulizzi 56
  55. @JoePulizzi 57
  56. @JoePulizzi http://bitly.com/cmnative
  57. @JoePulizzi 59
  58. @JoePulizzi 60
  59. @JoePulizzi 80% 61
  60. @JoePulizzi 62
  61. @JoePulizzi 63
  62. @JoePulizzi 64
  63. @JoePulizzi Return on Objective • Is the content driving sales? • Is the content saving costs? • Is the content making our customers happier, thus helping with retention? 65
  64. @JoePulizzi 1. Watch Content 2020 2. Create a Content Marketing Mission Statement 3. Create a Subscription Strategy 4. Leverage SlideShare 5. Start Partnering with Influencers 6. Use Social Media 4-1-1 7. Know the Business Objective 8. Consider Buying a Small Media Company 9. Answer Your Customers’ Questions Publicly 10. Tell a Different Story!
  65. @JoePulizzi Joe Pulizzi joe@contentinstitute.com • @JoePulizzi on Twitter

×