8 Content Marketing Strategies to Take Now
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Joe Pulizzi presentation to the American Marketing Association in Cleveland on the impact of content marketing. Includes some new content marketing research and eight content strategies you should be looking into now as part of your overall marketing program.
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8 Content Marketing Strategies to Take Now
- 1. Your Brand as Publisher Should Content Be the Center of Your Marketing? Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute Co-Author, Get Content Get Customers and Managing Content Marketing @juntajoe
- 2. To help transform marketers into publishers. Less renting, more owning. EVENTS MEDIA CONSULTING @juntajoe
- 3. Today’s Agenda • The Latest Research on What’s Happening in Content Marketing • 8 Things That I Would Be Doing Right Now If I Were You re: Content • Q&A @juntajoe
- 4. Today’s Agenda • The Latest Research on What’s Happening in Content Marketing • 8 Things That I Would Be Doing Right Now If I Were You re: Content • Q&A 65 Slides in 40 Minutes @juntajoe
- 5. As heard this week… “We cannot accomplish our goals without compelling and relevant content for our customers. If we don’t, they will not come back.” - Pam Didner, Intel @juntajoe
- 6. As heard this week… “You don’t need the middleman anymore…you can now communicate directly with your customers. Your job is to create value.” - Mitch Joel, Twist Image NYTimes Best Selling Author @juntajoe
- 7. The Difference? Marketers Publishers/Media @juntajoe
- 8. The Difference? Marketers Publishers/Media @juntajoe
- 11. @juntajoe
- 12. Content Marketing = Publishing? • Publishing is the process of production and dissemination of information – the activity of making information available for public view. http://en.wikipedia.org/wiki/Publisher @juntajoe
- 13. Stories to Interruption and Back Again • Content Acceptance • Talent • Technology @juntajoe
- 14. Content Marketing @juntajoe
- 15. Content Marketing is… Marketers as Publishers Owning the media, not Renting the media Attract and/or retain customers by creating /curating valuable and compelling content on a consistent basis to maintain or change a behavior. @juntajoe
- 16. Search Engine Social Media Optimization STORYTELLING Lead Generation @juntajoe
- 17. @juntajoe
- 18. “Content Marketing Is the Only Marketing Left” - Seth Godin @juntajoe
- 19. @juntajoe
- 20. @juntajoe
- 21. @juntajoe
- 22. @juntajoe
- 23. 60% @juntajoe
- 26. @juntajoe
- 27. “Content Marketing is like using a new muscle. Marketers need to keep it in shape.” @juntajoe
- 28. 8 Things I Would Do Right Now Re: Content Marketing @juntajoe
- 29. Tackle one big goal, something broken or make something better with content… @juntajoe
- 30. @juntajoe
- 31. Objective Convert Porsche and other sports cars to Corvette Buyers! @juntajoe
- 32. @juntajoe
- 33. @juntajoe
- 34. @juntajoe
- 35. 10 to 1 content…reimagine @juntajoe
- 36. Story Concept • Main Deliverable • Possible Ways to Break it Up – “10 to 1” • Think “before” and “after” – What can the content become? @juntajoe
- 37. Re-Imagine Pre-Activation Distribution @juntajoe
- 38. Re-Imagine Pre-Activation Distribution @juntajoe
- 39. Re-Imagine Pre-Activation Google PANDA Changes Everything Distribution @juntajoe
- 40. @juntajoe
- 41. Take the visual content audit… @juntajoe
- 42. @juntajoe
- 43. http://www.progressiveoffice.com.au @juntajoe
- 44. Clearly identify roles… @juntajoe
- 45. The content marketing team…. Typical roles within your existing team… Chief Content Officer Managing Chief Content Editors Listening Producers Officers Content Creators @juntajoe
- 46. Test a niche to become the leading resource for your customers in that area @juntajoe
- 47. @juntajoe
- 48. @juntajoe
- 49. @juntajoe
- 50. Partner if you have to… @juntajoe
- 51. @juntajoe
- 52. @juntajoe
- 53. Or buy the leading trade media company… @juntajoe
- 54. Just Buy It • JPG Magazine, the innovative photography magazine from 8020 publishing, closed its doors… @juntajoe
- 55. Reach out to content creators and influencers @juntajoe
- 56. @juntajoe
- 57. @juntajoe
- 58. @juntajoe
- 59. @juntajoe
- 60. @juntajoe
- 61. LAST QUESTION: In two years, what company will be responsible for the most content production in the world? @juntajoe
- 62. @juntajoe
- 63. THE LAST SLIDE THINKING LIKE A PUBLISHER • What does your audience really need to know? (pain points) • Share awesome stuff (the best in your industry) with clear goals! • It’s almost never about you (your story needs to be about your customers). • What are your content roles? @juntajoe
- 64. Q&A Joe Pulizzi joe@junta42.com • @juntajoe on Twitter September 4 – 6, 2012 – Columbus, Ohio @juntajoe
Editor's Notes
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.