Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

8 Content Marketing Strategies to Take Now

33,897 views

Published on

Joe Pulizzi presentation to the American Marketing Association in Cleveland on the impact of content marketing. Includes some new content marketing research and eight content strategies you should be looking into now as part of your overall marketing program.

Published in: Education, Business, Technology
  • Don't forget another good way of simplifying your writing is using external resources (such as ⇒ www.WritePaper.info ⇐ ). This will definitely make your life more easier
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating direct: ♥♥♥ http://bit.ly/2ZDZFYj ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area is here: ❶❶❶ http://bit.ly/2ZDZFYj ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • You Ever seen fun Videos on this site!
    www.jollyfunvideos.blogspot.com
    like it on Facebook via F.B button at your right handed!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

8 Content Marketing Strategies to Take Now

  1. Your Brand as PublisherShould Content Be the Center of Your Marketing?Joe Pulizzi (@juntajoe)Founder, Content Marketing InstituteCo-Author, Get Content Get Customersand Managing Content Marketing @juntajoe
  2. To help transform marketers into publishers. Less renting, more owning.EVENTS MEDIA CONSULTING @juntajoe
  3. Today’s Agenda• The Latest Research on What’s Happening in Content Marketing• 8 Things That I Would Be Doing Right Now If I Were You re: Content• Q&A @juntajoe
  4. Today’s Agenda• The Latest Research on What’s Happening in Content Marketing• 8 Things That I Would Be Doing Right Now If I Were You re: Content• Q&A 65 Slides in 40 Minutes @juntajoe
  5. As heard this week…“We cannot accomplish ourgoals without compellingand relevant content for ourcustomers. If we don’t, theywill not come back.”- Pam Didner, Intel @juntajoe
  6. As heard this week…“You don’t need the middlemananymore…you can nowcommunicate directly with yourcustomers. Your job is to createvalue.”- Mitch Joel, Twist Image NYTimes Best Selling Author @juntajoe
  7. The Difference? Marketers Publishers/Media @juntajoe
  8. The Difference? Marketers Publishers/Media @juntajoe
  9. @juntajoe
  10. Content Marketing = Publishing?• Publishing is the process of production and dissemination of information – the activity of making information available for public view. http://en.wikipedia.org/wiki/Publisher @juntajoe
  11. Stories to Interruption and Back Again• Content Acceptance• Talent• Technology @juntajoe
  12. Content Marketing @juntajoe
  13. Content Marketing is…Marketers as PublishersOwning the media, not Renting the mediaAttract and/or retain customers by creating/curating valuable and compelling content on aconsistent basis to maintain or change abehavior. @juntajoe
  14. Search EngineSocial Media Optimization STORYTELLING Lead Generation @juntajoe
  15. @juntajoe
  16. “Content MarketingIs the OnlyMarketing Left” - Seth Godin @juntajoe
  17. @juntajoe
  18. @juntajoe
  19. @juntajoe
  20. @juntajoe
  21. 60% @juntajoe
  22. @juntajoeShutterstock
  23. @juntajoeShutterstock
  24. @juntajoe
  25. “Content Marketing is like using a new muscle.Marketers need to keep it in shape.” @juntajoe
  26. 8 Things I Would Do Right NowRe: Content Marketing @juntajoe
  27. Tackle one biggoal, something broken or make something better with content… @juntajoe
  28. @juntajoe
  29. ObjectiveConvert Porscheand other sportscars to CorvetteBuyers! @juntajoe
  30. @juntajoe
  31. @juntajoe
  32. @juntajoe
  33. 10 to 1content…reimagine @juntajoe
  34. Story Concept• Main Deliverable• Possible Ways to Break it Up – “10 to 1”• Think “before” and “after” – What can the content become? @juntajoe
  35. Re-Imagine Pre-Activation Distribution @juntajoe
  36. Re-Imagine Pre-Activation Distribution @juntajoe
  37. Re-Imagine Pre-Activation Google PANDA Changes Everything Distribution @juntajoe
  38. @juntajoe
  39. Take the visual content audit… @juntajoe
  40. @juntajoe
  41. http://www.progressiveoffice.com.au @juntajoe
  42. Clearly identify roles… @juntajoe
  43. The content marketing team….Typical roles within your existing team… Chief Content Officer Managing Chief Content Editors Listening Producers Officers Content Creators @juntajoe
  44. Test a niche to becomethe leading resource for your customers in that area @juntajoe
  45. @juntajoe
  46. @juntajoe
  47. @juntajoe
  48. Partner if you have to… @juntajoe
  49. @juntajoe
  50. @juntajoe
  51. Or buy the leading trade media company… @juntajoe
  52. Just Buy It • JPG Magazine, the innovative photography magazine from 8020 publishing, closed its doors… @juntajoe
  53. Reach out to contentcreators and influencers @juntajoe
  54. @juntajoe
  55. @juntajoe
  56. @juntajoe
  57. @juntajoe
  58. @juntajoe
  59. LAST QUESTION: In two years, what company will beresponsible for the mostcontent production in the world? @juntajoe
  60. @juntajoe
  61. THE LAST SLIDETHINKING LIKE A PUBLISHER• What does your audience really need to know? (pain points)• Share awesome stuff (the best in your industry) with clear goals!• It’s almost never about you (your story needs to be about your customers).• What are your content roles? @juntajoe
  62. Q&A Joe Pulizzijoe@junta42.com • @juntajoe on Twitter September 4 – 6, 2012 – Columbus, Ohio @juntajoe

×