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THESE 20 STARTUPS FOUND
A BETTER WAY TO LAUNCH
AND GROW A BUSINESS
BY JOE PULIZZI
#ContentInc
In 2014, I set out to tell the story of our company, Content Marketing Institute, and how we’ve become one of ...
#ContentInc
According to the US Census Bureau, the far majority of businesses fail in their first five years. This is a ma...
#ContentInc
COPYBLOGGER MEDIA
Today: This software-as-a-service (SaaS) company now does over $10 million USD in revenue an...
#ContentInc
ANDY SCHNEIDER
Today: Andy Schneider (aka “The Chicken Whisperer”) is the world’s leading expert in backyard
p...
#ContentInc
MOZ
Today: Moz is one of the leading providers of SEO software, boasting revenues of over $30 million
USD per ...
#ContentInc
CLAUS PILGAARD
Today: Claus (better known as “Chili Klaus”) is one of the most famous online personalities in
...
#ContentInc
ANN REARDON (HOW TO COOK THAT)
Today: Sydney, Australia’s Ann Reardon is the “baking queen of YouTube.” Ann bo...
#ContentInc
MATTHEW PATRICK
Today: Matthew Patrick’s Game Theory YouTube network boasts millions of subscribers and
billio...
#ContentInc
JOY CHO
Today: Joy has designed and coproduced products for such brands as Target and Microsoft,
and she has d...
#ContentInc
FOLD FACTORY
Today: Trish Witkowski, CEO of Fold Factory, has become a celebrity in the direct mailing industr...
#ContentInc
MICHELLE PHAN
Today: Michelle’s makeup tutorials have been seen over a billion (yes, billion) times. Now one o...
#ContentInc
PEWDIEPIE
Today: Sweden’s Felix Arvid Ulf Kjellberg, aka PewDiePie, is the most subscribed YouTube
personality...
#ContentInc
SOCIAL MEDIA EXAMINER (SME)
Today: SME manages the largest online and in-person events in social media marketi...
#ContentInc
EVANTUBEHD
Today: What if I told you one of the most successful entrepreneurs on YouTube is just nine years
ol...
#ContentInc
GLOSSIER
Today: The business of Glossier is thriving, with founder Emily Weiss recently raising $8.4 million
f...
#ContentInc
JON LOOMER
Today: Jon Loomer gets over 400,000 page views per month and has 50,000+ email subscribers who
aske...
#ContentInc
DIGITAL PHOTOGRAPHY SCHOOL
Today: Darren Rowse built two amazingly successful Content Inc. models. The first o...
#ContentInc
LAUREN LUKE
Today: Lauren Luke is recognized as one of the leading online luminaries for makeup design,
develo...
#ContentInc
ENTREPRENEURONFIRE (EOF)
Today: Fire Nation (as Founder John Lee Dumas likes to call it), has become a multi-m...
#ContentInc
RIVER POOLS & SPAS
Today: River Pools & Spas is one of the top installers of fiberglass pools in North America...
#ContentInc
OPENVIEW VENTURE PARTNERS
Today: OpenView owns a content site called OpenView Labs, which has become one of th...
#ContentInc
CONTENT MARKETING INSTITUTE (CMI)
Today: CMI is the leading education and training organization around the pra...
#ContentInc
What’s the surest way to startup failure? Follow old, outdated rules.
In Content Inc., one of today’s most sou...
#ContentInc
The 20 companies reviewed in
this eBook overview did NOT
find lightning in a bottle. They
followed the Content...
JOE PULIZZI
Joe Pulizzi is an entrepreneur, professional speaker, and
podcaster. He is the founder of several startups, in...
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#ContentInc
ANDY SCHNEIDER
Today: Andy Schneider (aka “The Chicken Whisperer”) is the world’s leading expert in backyard
poultry, boasting the leading book, leading magazine and most popular radio show about raising
chickens in your backyard.
It may surprise you: Andy turned a
hobby into a regular meet-up group after
so many of his friends wanted to raise
chickens as well. Those regular meetups
turned into a podcast of over 20,000
listeners a week. The rest is (chicken)
history.

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