Making web2.0 work at work


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A presentation given at SANDALL 2010 on how to make Web2.0 a reality in your workplace.

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  • I’m speaking as an avid user of social media both inside AND outside the workplace. Can’t stress enough that the two cannot be viewed in isolation. With that in mind, I want to get us on the same page, and in the right frame of mind, before diving into the tools and practices.
  • Thought librarians would appreciate books, but if that doesn’t drive it home….
  • Everyone is an author, producer, photographer, buyer, seller, gambler, gamer, critic, party planner, innovator, and reporter. There are NO barriers to entry!
  • Knowing how to find information in today’s world is perhaps more important than actually knowing it.
  • Living in inboxes. Maybe some file shares. If you’re really out there you have a blackberry. And you hear about things like ROI and data security
  • Try to live without it. This is about a more efficient way of working, something that enables a business to operate better. It is in support of your company’s goals, not a goal itself!
  • 20,000,000 to 1.
  • Audit trail with alerts and rollback, a good editor, categories and cross linking with enterprise scale.
  • Sharing knowledge that can be stored forever, not just raw information.
  • So much I couldn’t touch on, so many options.
  • Making web2.0 work at work

    1. 1. Making Web2.0 Work @ Work<br />Stephen M. Jordan<br /><br />
    2. 2. Who am I? Why am I here?<br />At Work:<br />Steve Jordan: innovation and collaboration technologist in Fortune 50, IT manager, open source proponent, web2.0 evangelist<br />To Friends and Family:<br />Stephen Jordan: Boston native, San Diego resident, loyal friend and raging “Californiaphile”<br />On the Web:<br />“Junkfish Jordan”: adventure junkie, blogger, fisherman, naturalist and video podcaster extraordinaire<br />Why three personas? Because effectively using social media inside the workplace requires understanding how, when, and why it is used outside!<br />
    3. 3. First, let’smakesurewe’reonthesamepage.<br />
    4. 4. Acceptit! Theworldischanged.<br />But don’ttaketheirword for it….<br />
    5. 5. Everyone is an author, producer, photographer, buyer, seller, gambler, gamer, critic, party planner, innovator, and reporter. There are NO barriers to entry!<br />
    6. 6. “AllIeverneededtoknowIlearnedfoundin Kindergarten ontheinternet”<br />Knowing how to find information in today’s world is perhaps more important than actually knowing it.<br />
    7. 7. Whatdoweneedtoknow?<br />In A Study in Scarlet, Sherlock Holmes claims he does not know that the Earth revolves around the sun, as such information is irrelevant to his work. Directly after having heard that fact from Watson, he says he will immediately try to forget it. He says he believes that the mind has a finite capacity for information storage, and so learning useless things would merely reduce his ability to learn useful things.<br />In the workforce, what we need to know and need to seek varies by individual. Having the right blend of expertise is key for any enterprise!<br />
    8. 8. Areongoingdebatesathingofthepast?<br />
    9. 9. In today’sclimate, knowinghowtofindinformationcanbemoreimportantthanactuallyknowingit<br />Knowledge is a valuable asset of an employee, while web2.0 fluency is a valuable skill.<br />
    10. 10. People are willing to giveknowingthey’ll*get in theend.<br />*Individual or society<br />
    11. 11. “This would neverfly at mycompany!”<br />“People will waste their time”<br />“I need to see an ROI on it”<br />“It is too risky to try”<br />“We don’t need it”<br />
    12. 12. “WhatistheROIonemail?”<br />
    13. 13. You have to get beyond the hype and manage expectations.<br />
    14. 14. “OK, I get it, eyeswideopen, now…”<br />(Get on with it!)<br />
    15. 15.
    16. 16. “There is noone size fits all”<br />+<br />+<br />+<br />+<br />
    17. 17. I need..<br />I know a guy..<br />Who can help with..<br />I need..<br />I need to meet...<br />Who has done..<br />
    18. 18. “Someone in mysocialnetworkknowstheanswer, orknowssomeonewhoknowstheanswer”<br />Expertise location<br />Recruiting<br />Engagement<br />
    19. 19. Whatcanyoupossiblydowithonly140characters?<br />
    20. 20.
    21. 21. Tapinto the wisdom of crowdsusing web software<br />
    22. 22. Websoftwareunlocksthe valueinthelong tail ofideas<br />Number of ideas<br />Distance from the problem<br />
    23. 23. Internetsearchhas been obliteratedby the power of “Wiki Math”<br />
    24. 24. The PowerofOne<br />Competition gives way to collaboration around a single entry<br />
    25. 25. KeystoWikiSuccess<br />Audit trail<br />Ease of entry<br />Links andcategories<br />TLC<br />Avoid Wiki Sprawl<br />
    26. 26. Imitationisthesincerestformofflattery<br />If you see a wiki page you like, just click “Edit”, copy the text, paste it into your page, and change what you need to.<br />
    27. 27. From<br />
    28. 28. WhyBlogatWork?<br />Blogs are social with no barriers to entry.<br /><ul><li>Content “buried”
    29. 29. Permissions
    30. 30. Not “social”</li></ul>Blogs attract followers who join the conversation (RSS!)<br />Over time, everyone is an author!<br />Literature Reviews<br />Position Papers<br /><ul><li>Linear
    31. 31. Content “buried”
    32. 32. Fragmented commentary
    33. 33. Web format
    34. 34. Comments
    35. 35. Searchable
    36. 36. RSS/Alerts</li></ul>Research Papers<br />Conference recaps<br />Technical “How To”<br />Leader Perspectives<br /><ul><li>No commentary
    37. 37. Content “buried”
    38. 38. Permissions
    39. 39. Client needed</li></ul>Blogs offer context and opinionabout information.<br />
    40. 40.
    41. 41. “There is noone size fits all”<br />+<br />+<br />+<br />+<br />
    42. 42. Thetougheststepinlife isthe firstone<br />
    43. 43. FindanEvangelistto beapest!<br />
    44. 44. And…<br />(Get on with it!)<br />