Cal polymrc direction-planning-1.14.13

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Cal polymrc direction-planning-1.14.13

  1. 1. Market Research Club at Cal Poly Pomona January 15, 2013
  2. 2. Overview Self-Introduction Why another student organization? Positioning Objectives  Networking  Learn-by-doing  Leadership Experience Discussion and Decisions Adjourn
  3. 3. Self-Introduction Tell the group about yourself  name,  year,  major,  anything interesting about yourself,  etc.
  4. 4. Why Another Club? Fastest growing field in Business Due to ever- increasing volume of business through rapid growth of ecommerce/direct marketing and social media.  Marketing analytics  Consumer insights  Business analytics Absence of such a club  In Cal Poly Pomona or any schools in SoCal  Only 14 Marketing Research/Analytics MS programs in the country
  5. 5. Positioning Uniqueness   Direct Impact on Placement Prestige Practical Experience that foster tangible skill sets that will improve your marketability  Qualitative Research Skills (e.g., focus group moderator)  Quantitative Research Skills (e.g., Qualtrics, MediaLab)
  6. 6. Objective To network with each other and the professional community Learn by doing Gain valuable leadership and teamwork experience
  7. 7. Networking
  8. 8. Tapping the MRA  Job banks  Social events  Linked through social media  SoCal Chapter
  9. 9. Who’s in LA?
  10. 10. Learn-by-Doing
  11. 11. Formal Learning Opportunity  PRC (Professional Researcher Certification)  Educational Opportunities at Cal Poly Pomona  Certification in Marketing Research  Educational Opportunities at MRA
  12. 12. Consulting Project/Competition  GfK Annual Competition  Consulting Project  Consulting Project in IBM409 (Marketing Research II)  CSU Student Research Competition
  13. 13. Leadership/Teamwork Experience
  14. 14. Significance of the Involvement for You Bragging RightYou will be remembered as the FOUNDING MEMBERS of the first student club in California in the history of MRA (Marketing Research Association).
  15. 15. Prestige
  16. 16. Who Should Join the Club? Marketing majors who are curious to  Business minors who have strong know why consumers do what they foundations in analytic/research do. methods or technics  Creativity skills / Knowledge of  Economics major Consumer Psychology / marketing  Psychology major research  Statistics/mathematics major Business majors who likes to  Computer science major critically evaluate business situation  Hospitality Management, and come up with a solution using the skill sets honed in their specific  Apparels, subarea  Graphic Design  CIS (programming skills)  Agribusiness  FRL (forecasting skills)  Many others  ACC (Number skills)  TOM (quantitative problem solving skills)  MHR (strategy and people skills)  IB (International/global/cultural knowledge skills)
  17. 17. Agenda
  18. 18. Agenda Name for club?  Positions Needed  Cal Poly Pomona Market  President Research Club?  Vice President Dues  Treasurer  Club membership dues  Vice President of Communications and  $50? Membership  Mandatory  Director of Social Media  MRA membership  FB, Twitter, LinkedIn  ($55 or if >5 students, $45)  Director of Community Service  Optional?  Director of Fundraising  Director of Graphics Design (e.g., flyers)  What else?  Next Meeting….when?
  19. 19. http://www.facebook.com/CalPolyMRC Questions? The End!

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