Market Research Club at Cal Poly Pomona January 15, 2013
Overview Self-Introduction Why another student organization? Positioning Objectives Networking Learn-by-doing Leadership Experience Discussion and Decisions Adjourn
Self-Introduction Tell the group about yourself name, year, major, anything interesting about yourself, etc.
Why Another Club? Fastest growing field in Business Due to ever- increasing volume of business through rapid growth of ecommerce/direct marketing and social media. Marketing analytics Consumer insights Business analytics Absence of such a club In Cal Poly Pomona or any schools in SoCal Only 14 Marketing Research/Analytics MS programs in the country
Positioning Uniqueness Direct Impact on Placement Prestige Practical Experience that foster tangible skill sets that will improve your marketability Qualitative Research Skills (e.g., focus group moderator) Quantitative Research Skills (e.g., Qualtrics, MediaLab)
Objective To network with each other and the professional community Learn by doing Gain valuable leadership and teamwork experience
Who Should Join the Club? Marketing majors who are curious to Business minors who have strong know why consumers do what they foundations in analytic/research do. methods or technics Creativity skills / Knowledge of Economics major Consumer Psychology / marketing Psychology major research Statistics/mathematics major Business majors who likes to Computer science major critically evaluate business situation Hospitality Management, and come up with a solution using the skill sets honed in their specific Apparels, subarea Graphic Design CIS (programming skills) Agribusiness FRL (forecasting skills) Many others ACC (Number skills) TOM (quantitative problem solving skills) MHR (strategy and people skills) IB (International/global/cultural knowledge skills)
Agenda Name for club? Positions Needed Cal Poly Pomona Market President Research Club? Vice President Dues Treasurer Club membership dues Vice President of Communications and $50? Membership Mandatory Director of Social Media MRA membership FB, Twitter, LinkedIn ($55 or if >5 students, $45) Director of Community Service Optional? Director of Fundraising Director of Graphics Design (e.g., flyers) What else? Next Meeting….when?
http://www.facebook.com/CalPolyMRC Questions? The End!