FSB Get seen on Google 24.4.13

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A half day workshop for local business owners with one simple aim: we take the geek out of getting seen online. The areas we cover include:
Why Google is the only real game in town
SEO in plain English that even my Nan would understand
What Google used to like and why that changed
Your website is your base camp on the internet – nurture it
The impact you can make behind the scenes, on the page
The impact you can make behind the scenes, off the page
Social media: why you must join the conversation
Google Places – how to get seen on the map listings
Analytics: it’s all a waste of time if you can’t measure it

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FSB Get seen on Google 24.4.13

  1. 1. SpiderCrawlerRobotBot
  2. 2. “organize all the world’sinformation and make ituniversally accessible”
  3. 3. The we we tool
  4. 4. 200 character description Multiple categories Images Videos Opening times Coupons Reviews
  5. 5. http://www.the-free-directory.co.uk/http://www.freeindex.co.uk/http://www.wwwi.co.uk/http://www.uksmallbusinessdirectory.co.uk/http://www.internet-heaven.co.uk/stuff/add.phphttp://www.scoot.co.uk/advertise/free-listing.htmlhttp://www.yelldirect.com/internetadvertising/http://www.businessmagnet.co.uk/http://www.freeadvertising-business.co.uk/
  6. 6.  Above the fold Algorithm Blog Cached pages CSS CTA CTR HTML Impression IP address ISP PPC PPV RSS SEM SEO SERP VOIP Wi-Fi Wilfing
  7. 7. Do you know……•How many visitors came last month?•How many pages did they view?•Which pages did they look at?•How long did they stay?•Where are they located?•Which keyword attracted them?•Which site referred them?•Are they new to your site?
  8. 8. www.google.com/analytics
  9. 9. Your customers see your ad when theysearchYour ad reaches users at the moment theydemonstrate interest
  10. 10. IMMEDIATETARGETEDMEASURABLEACCESSIBLE
  11. 11. KeywordsBe highly specificPluralsMisspellings
  12. 12. A Typical AdWords Ad• Display URL (35 character limit)• Ad Text (35 character limit)• Ad Title (25 character limit)
  13. 13. Landing Page Must relate to the keyword used Must deliver what the ad promised Must have a strong call to action
  14. 14. TimingBe seen in 15minutesStop immediatelyConstantly improveperformanceExploit events &industry newsWeekdays only
  15. 15. Last year we spent £500,000 ofour clients’ hard earned cash …..…and turned it into£10,000,000 ofnew business for them

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