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bWyse Workshop: Get Found On Page One: Local Search Engine Strategies

Do you have a brick and mortar business and want more foot traffic to come through your doors? Seeking a competitive way to land your website on the first page of the search engines? Join Wendy and June of bWyse to learn important tactics for creating and optimizing your local search profiles to result in first page search engines ranking.

At the end of our edutainment workshop you will:
· Be ready to claim your local and places listings.
· Be able to validate your local and places listings.
· Know how to COMPLETELY fill out your profiles.
· Be ready to optimize your local and places listings.
· and much, much more!

Rank Higher on Search Results! Over 45% of all searches are local searches - and those listed in the #1 position receive between 35% - 50% of the search traffic.

Do you want to drive more traffic to your website through Local Search Engine Optimization - but don't know what to do? This class will share the answers with you!

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bWyse Workshop: Get Found On Page One: Local Search Engine Strategies

  1. 1. Get Found On Page One: Local Search Engine Strategies Presented by: Nundy Ogryzek
  2. 2. Get Found On Page One: Local Search Engine Strategies Presented by: Wendy Ogryzek
  3. 3. Agenda - what Is Local Search? - Online Profiles - Elements that Influence Ranking - website Practices - Optimization for Ranking - Questions 8: Answers 5:: '; ~ _, ,.. /
  4. 4. V what is Local Search? Frankies Pizza And Pasta I2 tttt -‘'L. »:, » 53 Pizza Redmond Way Family-run, Family-friendly iiai-an cave kpellt . il 1‘ JC av‘ Flying Saucer Pizza 46 iiiii ii ». .l. : S Pizza NE ‘3lslS( S: i~fI—lhemed pint min a (eve ieei cw»: .1| 1‘ ac av‘ Domino's Pizza 26 it! :1: . , s Chbcknn Wrngs Redmond Way Lcmg1ime pizza chain known for delivery wens at 1 , l IL N“ More Pizza h ' www in . com - The search engines want to give you the best possible results. They want you to FIND exactly what you're looking for. o Adding local search results has increased in ' ortance especially since more u ch using phones and tablets toda
  5. 5. Online Profiles - Goog| e+ Local - htt s: www. oo le. m in - Bing's Local Business Portal ' ww. bin lace . m - Yahoo Local -h ° m ' o. com local- Ii in
  6. 6. Complete Local Listing Profile - Business Name - Description N - Map of location - General Information - Photos - Customer Reviews Q htt s: www. bin laces. com
  7. 7. NAP Accuracy - Name - Address - Phone - Tools to help you check your NAP - GetListed. org - Yext. com NAP Accuracy is EXTREMELY - IMPORTANT
  8. 8. eck for Duplicate Listing - Sign out of all browsers - Set your location to your city - Search name, address, phone - Use quotes - Search for old addresses and phone
  9. 9. Website Practices for Local - Must Have on your website: - Categories, location, business name used in page titles - NAP in schema. org format on all pages - Location and phone numbers used in - H1 tags - Text content - Image alt tags - Internal links
  10. 10. Customer Reviews - Google Reviews - Bing Reviews (powered by Yelp) - Active Yelp profile - Active Foursquare profile - Use GetListed. org to see snapshot of reviews
  11. 11. Optimization for Ranking - Always use your exact business name. - Use the correct business ‘ address - a real location - Complete ALL fields - List your Facebook URL - List your Twitter URL - Add your Logo image
  12. 12. Citations are Important! - Citations are Important! - A citation is your business contact information existing in another place on the internet. - It's like a "referral" for your business. - The top 3 citation sources are: - lnfogroup - Localeze - Acxiom - h ' www. bri ht| ocaI. com2 141 o citation-sitesl
  13. 13. Any Questions’? Wendy Ogryzek bWyse Internet Marketing 425-885-9976 Wendy@bwyse. com Please Post a Comment on Facebook: www. facebook. com/ bWyse| nternetMarketing and use the hashtag #GotbWysed Thanks! !