Social media & marketing

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Social media & marketing

  1. 1. Juliet Jones, BSW, MBASOCIAL MEDIA & MARKETING
  2. 2. WHAT IS MARKETINGMarketing is the activity, set of institutions, andprocesses for creating, communicating,delivering, and exchanging offerings that havevalue for customers, clients, partners, andsociety at large. ~American Marketing Association, 2007http://www.youtube.com/watch?v=zFTcX7qqqDQ
  3. 3. TYPES OF MARKETINGWhat are you currently doing to market yourchild care program?
  4. 4. WHAT IS SOCIAL MEDIA?Various forms of electronic communicationthrough which users create online communitiesto share information, ideas, personalmessages, and other content. ~Merriam-Webster.com
  5. 5. WHAT IS SOCIAL MEDIA MARKETING?Social media marketing refers to the process ofgaining website traffic or attention throughsocial media sites. Social media marketingprograms usually center on efforts to createcontent that attracts attention and encouragesreaders to share it with their social networks.~Wikipedia.com
  6. 6. WHY SOCIAL MEDIA?http://www.youtube.com/user/blackboxsocialmedia#p/f
  7. 7. POPULAR SOCIAL MEDIA SITES Facebook Twitter LinkedIn MySpace Google+ YouTube StumbleUpon Gist
  8. 8. FACEBOOKAs of January 2012, Facebook has more than 800million active users. Users must register beforeusing the site, after which they may create apersonal profile, add other users as friends, andexchange messages, including automaticnotifications when they update their profile.Additionally, users may join common-interest usergroups, organized by workplace, school orcollege, or other characteristics, and categorizetheir friends into lists such as "People From Work"or "Close Friends". ~Wikipedia.com
  9. 9. FACEBOOKYou can open a FaceBook page for a localbusiness. This page will require an administratorand will allow people to like your page, commenton your page, and share information.http://www.facebook.com/pages/create.php?ref_type=sitefooterYou can find help with creating your page athttp://www.facebook.com/help/basicsFriend and follow Quality Carehttp://www.facebook.com/pages/Quality-Care-Resource-Referral-Services-Inc/183786054993037
  10. 10. TWITTEROnline social networking service andmicroblogging service that enables its users tosend and read text-based posts of up to 140characters, known as "tweets". The servicerapidly gained worldwide popularity, with over300 million users as of 2011. ~Wikipedia.com https://twitter.com/
  11. 11. LINKEDINA business-related social networking site and itis mainly used for professional networking. Asof 3 November 2011, LinkedIn reports morethan 135 million registered users in more than200 countries and territories. ~Wikipedia.comhttp://www.linkedin.com/profile/view?id=132359241&trk=tab_pro
  12. 12. GOOGLE +Google+ integrates social services such asGoogle Profiles and Google Buzz, andintroduces new services identified as Circles,Hangouts and Sparks. Google+ is available asa website and on mobile devices. ~Wikipidea.comhttp://www.google.com/+/business/
  13. 13. GOOGLESet up a Google accounthttps://accounts.google.com/NewAccountGoogle productshttp://www.google.com/options/http://en.wikipedia.org/wiki/List_of_Google_products
  14. 14. STUMBLEUPONA discovery engine (a form of web searchengine) that finds and recommends webcontent to its users. Its features allow users todiscover and rate Web pages, photos, andvideos that are personalized to their tastes andinterests using peer-sourcing and social-networking principles. ~Wikipedia.comhttp://www.stumbleupon.com/home
  15. 15. YOUTUBEA video-sharing website, created by three formerPayPal employees in February 2005, on whichusers can upload, view and share videos.Unregistered users can watch videos, whileregistered users can upload an unlimited numberof videos. Videos considered to contain offensivecontent are available only to registered users atleast 18 years old. ~Wikipidea.comhttp://www.youtube.com/
  16. 16. CREATING A VIDEOhttp://www.youtube.com/watch?v=IScD_oBw16c&feature=email
  17. 17. HOW SEARCHABLE ARE YOU?https://www.google.com/
  18. 18. WHAT IS A WEB SEARCH ENGINEA web search engine is designed to search forinformation on the World Wide Web. Thesearch results are generally presented in a listof results often referred to as SERPS, or"search engine results pages". The informationmay consist of web pages, images, informationand other types of files. ~Wikipedia.com
  19. 19. POPULAR SEARCH ENGINES www.google.com www.bing.com www.yahoo.comFor a complete list: http://www.thesearchenginelist.com/
  20. 20. ADVERTISE FOR FREE http://www.yellowpages.com/ http://www.superpages.com/ http://www.supermedia.com/business- listings/ http://www.businesslinedirectory.com/ https://www.cityslick.net/reg.php http://listings.local.yahoo.com/ http://national.citysearch.com/guide/cape- may-court-house-nj
  21. 21. ADVERTISE FOR FREE https://accounts.craigslist.org/login/signup http://www.merchantcircle.com/ http://corporate.local.com/mk/get/index https://accounts.google.com/ServiceLogin?s ervice=lbc&passive=1209600&continue=http: //www.google.com/local/add/businessCenter &followup=http://www.google.com/local/add/b usinessCenter
  22. 22. TIPS Regularly update your accounts. Respond to posts. Delete negative posts. Regularly check various search engines to ensure information is accurate and consistent.
  23. 23. CREATE A WEBSITE http://www.webs.com/ http://www.webstarts.com/ http://www.homestead.com/ http://www.godaddy.com/
  24. 24. HOW DO PEOPLE FIND YOUR WEBSITE? Company name URL Links SEO (Search Engine Optimizer) Posting comments on blogs
  25. 25. LINKS www.qcrrinc.org List of CCRR’s in the state http://www.njaccrra.org/parentsAgencyListings.shtm Department of Children and Families http://www.nj.gov/dcf/ Child Abuse Prevention http://www.preventchildabusenj.org/cap/ National Association for the Education of Young Children http://www.naeyc.org/ National Association for Family Child Care http://nafcc.org/
  26. 26. SEOIn general, the earlier (or higher ranked on thesearch results page), and more frequently asite appears in the search results list, the morevisitors it will receive from the search enginesusers. SEO may target different kinds ofsearch, including image search, local search,video search, academic search, news searchand industry-specific vertical search engines. ~Wikipedia.com

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