So Much To Say


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My presentation for the Emerging Technologies workshop on creating content for blogs, LibGuides, and more.

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So Much To Say

  1. 1. Creating Content for Blogs, LibGuides, and Other Websites Julie D. Shedd Web Services Specialist Emerging Technologies Series
  2. 2. In this presentation… <ul><li>Writing for blogs </li></ul><ul><li>Microblogging </li></ul><ul><li>Using other people’s content legally </li></ul><ul><li>Linking out, linking in </li></ul><ul><li>Using pictures, video, etc. instead of writing </li></ul><ul><li>Applying all this to LibGuides and other services </li></ul><ul><li>Tips for success </li></ul>
  3. 3. What is content? <ul><li>Content is pretty much anything on the Web—writing, pictures, video, sounds </li></ul><ul><li>The goal is not just content—it’s ROBUST content </li></ul><ul><li>You’re already doing it anyway, if you write research guides or update Facebook </li></ul>
  4. 4. Where do I get content? <ul><li>Read the news </li></ul><ul><li>Read your professional journals </li></ul><ul><li>Read blogs & RSS feeds </li></ul><ul><li>Voice your opinion </li></ul><ul><li>Discuss library happenings </li></ul><ul><li>Discuss your department’s happenings </li></ul><ul><li>Ask your department to contribute </li></ul>
  5. 5. Blogs <ul><li>Short for weblogs </li></ul><ul><li>An easy way to keep up with developments in whatever field </li></ul><ul><li>Great for distributing news </li></ul><ul><li>Not yet routinely consulted by students as a scholarly information source </li></ul>
  6. 6. But I don’t even know how to create a website… <ul><li>So? You don’t need to. There are free services out there for you… </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>And many more… </li></ul><ul><li>Plus, you can more-or-less blog on Facebook, through notes and posted items. </li></ul>
  7. 7. Good Blogs <ul><li>Jason Phillips’ blog “Government Documents for You” </li></ul>
  8. 8. Good Blogs <ul><li>Binghamton University’s Science Library Blog </li></ul>
  9. 9. Good Blogs <ul><li>Temple University Library’s blog </li></ul>
  10. 10. Where can I find more library blogs? <ul><li>Library Weblogs: </li></ul><ul><li>Librarian Blogs and Sites: </li></ul>
  11. 11. Sharing blogged material <ul><li>Put your RSS feed into Facebook to retrieve your blog posts as notes </li></ul>Click on “Import” and enter your RSS feed… Your imported items will show up in your feed, and your friends will be notified that you’ve posted a new note.
  12. 12. Sharing blogged material <ul><li>Put RSS feeds into your LibGuide to share the most current information with your users </li></ul><ul><li>Add a new box – type: RSS Feed </li></ul><ul><li>Title the box and click Create Box </li></ul><ul><li>In the new box, click Add RSS Feed </li></ul><ul><li>Paste the RSS URL into the box, decide how many items you want to display and how the descriptions should display, and click Update </li></ul><ul><li>Items will automatically populate to your RSS Feed box! </li></ul>
  13. 13. Microblogging <ul><li>It’s like blogging, but…smaller? </li></ul><ul><li>You can microblog text, images, music, video </li></ul>
  14. 14. How do I microblog? <ul><li>Most people use Twitter or Tumblr ... </li></ul><ul><li>… but you could also use Plurk, Jaiku,, Pownce, Yammer, Posterous, Publr, Soup, or Streem! </li></ul><ul><li>Facebook / MySpace status updates are basically microblogging </li></ul><ul><li>You can do it via the web, or through email or phone </li></ul><ul><li>The downside: These things are always crashing </li></ul><ul><li>You can manage more than one Twitter account at MATT: Multiple Account Twitter Tweeting </li></ul>
  15. 15. Farming out your microblog <ul><li>Many free blogging platforms have widgets to display your Twitter tweets </li></ul><ul><li>You can add a Twitter badge in your LibGuides profile </li></ul><ul><li>Facebook & MySpace status updates show up immediately to all your friends </li></ul><ul><li> has MAAAAANY more mashups that make Twitter easily shareable </li></ul>
  16. 16. Who’s Tweeting? <ul><li>Ada Community Library, Boise, ID </li></ul><ul><li>Yale Science Library </li></ul><ul><li>Undergraduate Library, U of Illinois at Urbana-Champaign </li></ul><ul><li>Missouri River Regional Library has their feed embedded on the front page </li></ul><ul><li>University of Alabama at Huntsville Library </li></ul><ul><li>Casa Grande Library has imported their RSS feeds to Twitter…now when there’s a new RSS item, Twitter automatically updates </li></ul><ul><li>Nebraska Library Commission and the Maryland State Dept of Education do virtual reference through Twitter </li></ul><ul><li>Several people in this library are tweeting…. </li></ul><ul><ul><li>Me ( ) </li></ul></ul><ul><ul><li>DeeDee Baldwin ( ) </li></ul></ul><ul><ul><li>Amanda Powers ( ) </li></ul></ul>
  17. 17. Photoblogging <ul><li>Posting photos with a little explanatory text and maybe a link or two </li></ul><ul><li>Flickr, Picasa, Photobucket can host photos, but may cost money if you do a lot of photoblogging </li></ul><ul><li>Best bet: Get a piece of the library server space, store your photos there at lower resolution </li></ul><ul><li>Your photostream may or may not eeeeexactly be a photoblog… </li></ul><ul><li> , , , are popular photoblog platforms, but any blog can become a photoblog </li></ul><ul><li>Some (possible) library photobloggers: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  18. 18. Vlogging <ul><li>Requires a camera and a lack of shyness </li></ul><ul><li>YouTube , Vimeo , Google Video , FreeVlog </li></ul><ul><li>Some library/librarian vloggers: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  19. 19. Sharing your photoblog and vlog <ul><li>Add the RSS feed to LibGuides </li></ul><ul><li>Create a Video box and share your latest vlog post on LibGuides </li></ul><ul><li>Post pictures on LibGuides </li></ul>
  20. 20. One more example <ul><li>Eris Reads (my book journal) </li></ul><ul><li>Content is pulled in from GoodReads, LibraryThing, TwitterLit, Delicious…these widgets make the site much more interesting and even pretty </li></ul><ul><li>Blog is based on WordPress, with a free theme </li></ul><ul><li>Minimal work and minimal cost and an interest in a topic </li></ul><ul><li>Yours should of course be more professional and you should not use quite as many badwords.  </li></ul>
  21. 21. Tips for success <ul><li>Be FRESH, be NEW, be RELEVANT, and ADD NEW STUFF OFTEN </li></ul><ul><li>Link a LOT. </li></ul><ul><ul><li>Your links out create links in—via trackbacks/pingbacks and good old neighborly reciprocity </li></ul></ul><ul><ul><li>Find EVERYTHING related to what you’re writing about and link to it </li></ul></ul><ul><ul><li>Link to posts on popular blogs…if they display trackbacks, all their readers will see your link </li></ul></ul><ul><li>Spell things correctly , for the love of all that’s holy…Use proper grammar as well. </li></ul><ul><li>No splogging </li></ul><ul><li>No hotlinking without the originator’s express consent </li></ul><ul><li>Be professional—read like you know what you’re talking about, and people will believe it </li></ul>
  22. 22. <ul><li>Darlene Fichter, “Why and How to Use Blogs to Promote Your Library’s Services”, </li></ul><ul><li> - find photoblogs on topics you’re interested in </li></ul><ul><li> - learn how to vlog effectively, improve video quality, etc. </li></ul><ul><li> - David Lee King’s list of Twittering libraries (likely very incomplete) </li></ul><ul><li> – Lots of help with blogging, tweeting, RSS, and creating content </li></ul><ul><li> - Why Sploggers Splog </li></ul>