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Des problèmes en point de vente
pèsent sur les marques et fabriquants :
Et 70% des points de vente ne sont pas visités rég...
Une communauté mobilisée pour vous
Nous mobilisons 55 000 consom’acteurs
connectés via une application mobile
pour aller v...
Nos utilisateurs se rendent dans vos points de vente
pour collecter des données fiables :
?
Photos
De vos produits,
rayons...
Les applications de notre service à vos besoins
Audit DN
& lutte anti-rupture
Étude des habitudes
de consommation
Suivi PL...
Notre process de co-création de campagne
Nous diffusons
votre campagne
sur l’application
Nous animons
notre communauté
aut...
Un accès en temps réel à vos informations terrain
Vous disposez d’un accès complet à l’ensemble des
données collectées par...
Étude de cas
AUCHAN
31 Rue Papin
59650 VILLENEUVE D’ASCQ
31/10/2013 à 14H25
Facing : OK
Stock disponible : 4
Prix : 6,88€
...
Une équipe au service de la performance de ses clients
Damien SACCHI
Co-fondateur
Xavier TRAMONI
Co-fondateur
97 cours Gambetta 69003 LYON
09 84 05 75 53
contact@bpeek.com
Créez gratuitement votre campagne « DÉCOUVERTE » sur www.bpe...
Bpeek - Service collecte de données marketing et commerciales en point de vente
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Bpeek - Service collecte de données marketing et commerciales en point de vente

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Bpeek est un service de collecte de données marketing et commerciales en point de vente mobilisant des consommateurs via une application mobile gratuite. Nous rémunérons ces consommateurs en contrepartie du feedback terrain qu’ils fournissent pour répondre aux besoins de votre activité.

Ce sont plus de 55 000 consommateurs qui sont mobilisables sur tout le territoire français pour effectuer des missions de collecte d’information au sein de votre réseau de distribution.

Nous nous basons sur une technologie permettant d'obtenir un feedback terrain en temps réel sur un réseau de points de vente sur l'ensemble du territoire français. Les données collectées sont validées par nos équipes et consultables en ligne depuis un espace client dédié.

Ce service permet aux professionnels de trouver une solution simple, peu coûteuse et très réactive pour répondre à leurs besoins de collecte d'informations : Audit DN et lutte anti-rupture, analyse de l'impact d'opérations marketing, suivi de la mise en place de PLV et balisage rayon, analyse de l'expérience shopper et des habitudes de consommation, contrôle facing et implantation produit, validation packaging, lancement d'innovation, client mystère, etc.

Nous adaptons notre solution en fonction de votre besoin pour améliorer les performances de votre entreprise.

Published in: Data & Analytics
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Bpeek - Service collecte de données marketing et commerciales en point de vente

  1. 1. Des problèmes en point de vente pèsent sur les marques et fabriquants : Et 70% des points de vente ne sont pas visités régulièrement par les équipes commerciales. Un constat alarmant * ** *Données issues des 90 dernières campagnes Bpeek réalisées en 2013 et 2014.
  2. 2. Une communauté mobilisée pour vous Nous mobilisons 55 000 consom’acteurs connectés via une application mobile pour aller visiter les points de vente de votre réseau
  3. 3. Nos utilisateurs se rendent dans vos points de vente pour collecter des données fiables : ? Photos De vos produits, rayons, votre PLV. Scans Certifie le produit contrôlé. Questions Pour répondre à vos besoins. Géolocalisation Garantit la validité des résultats. Un feedback terrain pertinent
  4. 4. Les applications de notre service à vos besoins Audit DN & lutte anti-rupture Étude des habitudes de consommation Suivi PLV et balisage rayon Impact opérations marketing Contrôle facing et implantation produit Lancement d’innovations Validation packagingClient mystère Expérience shopper
  5. 5. Notre process de co-création de campagne Nous diffusons votre campagne sur l’application Nous animons notre communauté autour de votre campagne Nous contrôlons les données collectées Vous obtenez les résultats Nous rémunérons les utilisateurs
  6. 6. Un accès en temps réel à vos informations terrain Vous disposez d’un accès complet à l’ensemble des données collectées par nos missionautes, certifiées par nos équipes.
  7. 7. Étude de cas AUCHAN 31 Rue Papin 59650 VILLENEUVE D’ASCQ 31/10/2013 à 14H25 Facing : OK Stock disponible : 4 Prix : 6,88€ FRANPRIX 171 Rue d’Alésia 75014 PARIS 29/10/2013 à 09H42 Facing : DÉFAILLANT Stock disponible : 2 Prix : 6,72€ La boîte de 7 Sushis / Makis frais « Nakano » de la marque Matsu. Contrôler le stock de produit disponible, relever son prix, vérifier la conformité du facing au sein des linéaires. Le produit La campagne Audit DN, relevé prix, contrôle Facing Exemples de résultats Synthèse des résultats La marque a pu identifier les points de vente dans lesquels le stock de ses produits était défaillant. En couplant cette première campagne à un deuxième passage en point de vente suite à l’apport de correctifs, elle a constaté une amélioration des stocks disponibles et du facing des produits. Elle a également pu identifier le prix de vente de ses produits et ainsi ajuster sa stratégie de négociation avec les départements achat des enseignes.
  8. 8. Une équipe au service de la performance de ses clients Damien SACCHI Co-fondateur Xavier TRAMONI Co-fondateur
  9. 9. 97 cours Gambetta 69003 LYON 09 84 05 75 53 contact@bpeek.com Créez gratuitement votre campagne « DÉCOUVERTE » sur www.bpeek.com un service édité par 3W Invest

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