China: The consucracy 2013Where the market laws are dictated by consumers
What does « Consucracy » mean?
Consucracy is the combination of two words,from Consumere (Latin) as to "to consume”and Kratos (Ancient Greek), "the power"
In other words, “Consucracy” is the concept wherepower belongs to those who consume.As a result, when sufficiently organiz...
Who are these consumersand the next ones ?
Chapter 1   Live with them to better understand their lives
In China, seniors (+60) have increased over 30% inthe past decade, and are more interested in safesavings or consumption f...
Most woman gained emancipation from the“Chinese miracle”, and today are an importantprescriber, planner and decision maker
The “Little Emperor” is predestined to become a majorconsumer for the next decades and will interact mostlythrough mobile ...
The “Generation Y” or “the BaLingHou” (八零后) represents mostly the « earlyadopters ». Fans of new technologies and latest p...
The entire family lives in thesame home and functions as acluster of: prescribers, decisionmakers, consumers…             ...
… all their needs are   closely related
But should we consider them as “Consumers withneeds” or “Humans with values” ?
Chapter 2   Place the Human in the center                  of the core strategy
China represents a strong united countryand people are considered as a unique mass
BUT…
…today the term “unique” has morevalue to Chinese individualsthan anywhere else…
…and thus “meism” ideology was born, the “one tome”, the “me consumption” based onindividualism and placing the consumer i...
Quality                                                CultureChannel                                                     ...
Should we find customers for our products or find “The Product” for our customers ?              “Apple store syndrome”
Should we find customers for our productsor find “The Product” for our customers ?              “Apple store syndrome”
Chapter 3   Fish where the fish are
“It is not the strongest of the species thatsurvive, nor the most intelligent, but rather the        one most adaptable to...
Today, most ofthe marketers are asking…
…how is the consumer evolving ?  and how to adapt our offer?
…which channel & media should we useto reach our core target ?
How is it working ?            and         What does it looks like ?
It can sometimes appear very complex       but you just need to…
KISS
KeepItS impleS tupid
KeepItS impleS tupid
KeepItS impleS tupid
KeepItS inostratS olutions
At your side for 2013…
Who is Sinostrat Solutions ?
« The best way to predict thefuture is to invent it together »                Julien Charre, CEO
Founded in 2010 inShanghai
Our mission consists of…
Visible information… strategic intelligence &monitoring …                             invisible information
…to collect and analyze information inorder to listen the heart of people, andunderstand the consumer and competitiveenvir...
… thus providing insights for decisionmakers and model an adaptable strategy.
Smart marketing …The creative workshop
… to create clever brandsand creative strategies …
… and conceive the “one to me”because everyone is unique …
… where everyone is marketing.
But also …             Customer             Relationship             Management …
In order to find an equilibrium between …
The customer driven strategythat attracts and engage…
… and the supply driven strategyto reinforce loyalty
So how to adapt ourbusiness unit webwith the Consucracy ?
It is a 360° client driven vision                                         TV             Digital Displays                 ...
And …
Interests                                                                  Hobbies              Gender   Beliefs          ...
Sinostrat creates tailor made business model because everyone is unique
Sinostrat creates tailor made business model because everyone is unique                 Create value one to me            ...
Business                     UnitChapter 4   Our core expertise              WEB
Intelligence, monitoring,   Collect information from your competitors, law regulation,        benchmark                   ...
Intelligence, monitoring,   Collect information from your competitors, law regulation,        benchmark                   ...
Intelligence ,monitoring,     Collect information from your competitors, law regulation,  Intelligence, monitoring,     Co...
Intelligence, monitoring,    Collect information from your competitors, law regulation,        benchmark                  ...
Intelligence, monitoring,    Collect information from your competitors, law regulation,        benchmark                  ...
Intelligence, monitoring,    Collect information from your competitors, law regulation,        benchmark                  ...
Analytics             Story telling CREATIVE    Community managementWORKSHOP     Social listening             Web & Mobile...
Chapter 5   Which benefits ?
Meet & reach the right audience…
Understand your competitive environment…
Be on track with up to date technologies
Control & Protect your brand:Protect brand equity and customer loyalty fromcounterfeiting, grey markets, negative buzz and...
Engage consumers & grow the community
Return efforts into cash
Remodel future strategies with theclosed loop feedback and datamining
Chapter 6   The leader team
The Executive Team                                                 Aurelien SchlumbergerCo-founder & CEO        Project Di...
So…Are you ready to work with us …?                                                 Aurelien SchlumbergerCo-founder & CEO ...
…and face consucracy ?
Some partners already trusted            us…
Contact usinfo@sinostrat.comTel:(+86) 62152751www.sinostrat.com
The Consucracy 2013
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The Consucracy 2013

  1. 1. China: The consucracy 2013Where the market laws are dictated by consumers
  2. 2. What does « Consucracy » mean?
  3. 3. Consucracy is the combination of two words,from Consumere (Latin) as to "to consume”and Kratos (Ancient Greek), "the power"
  4. 4. In other words, “Consucracy” is the concept wherepower belongs to those who consume.As a result, when sufficiently organized, consumers areable to dictate market laws.
  5. 5. Who are these consumersand the next ones ?
  6. 6. Chapter 1 Live with them to better understand their lives
  7. 7. In China, seniors (+60) have increased over 30% inthe past decade, and are more interested in safesavings or consumption for the well-being of theirfamily
  8. 8. Most woman gained emancipation from the“Chinese miracle”, and today are an importantprescriber, planner and decision maker
  9. 9. The “Little Emperor” is predestined to become a majorconsumer for the next decades and will interact mostlythrough mobile and digital channels
  10. 10. The “Generation Y” or “the BaLingHou” (八零后) represents mostly the « earlyadopters ». Fans of new technologies and latest products, this generation aspires tohave personal and professional success. Perceived as the biggest segment in China,representing 50% of the total population, most of the multinational firms aretargeting this generation
  11. 11. The entire family lives in thesame home and functions as acluster of: prescribers, decisionmakers, consumers… … and so …
  12. 12. … all their needs are closely related
  13. 13. But should we consider them as “Consumers withneeds” or “Humans with values” ?
  14. 14. Chapter 2 Place the Human in the center of the core strategy
  15. 15. China represents a strong united countryand people are considered as a unique mass
  16. 16. BUT…
  17. 17. …today the term “unique” has morevalue to Chinese individualsthan anywhere else…
  18. 18. …and thus “meism” ideology was born, the “one tome”, the “me consumption” based onindividualism and placing the consumer in thecenter of the decision process.
  19. 19. Quality CultureChannel Innovation Distribution Value Message HistoryPrice DesignWith the Consucracy, the consumer is aware to be part of the brand that he/she loves and decides when and how he/she will interact with it.
  20. 20. Should we find customers for our products or find “The Product” for our customers ? “Apple store syndrome”
  21. 21. Should we find customers for our productsor find “The Product” for our customers ? “Apple store syndrome”
  22. 22. Chapter 3 Fish where the fish are
  23. 23. “It is not the strongest of the species thatsurvive, nor the most intelligent, but rather the one most adaptable to change” Charles Darwin
  24. 24. Today, most ofthe marketers are asking…
  25. 25. …how is the consumer evolving ? and how to adapt our offer?
  26. 26. …which channel & media should we useto reach our core target ?
  27. 27. How is it working ? and What does it looks like ?
  28. 28. It can sometimes appear very complex but you just need to…
  29. 29. KISS
  30. 30. KeepItS impleS tupid
  31. 31. KeepItS impleS tupid
  32. 32. KeepItS impleS tupid
  33. 33. KeepItS inostratS olutions
  34. 34. At your side for 2013…
  35. 35. Who is Sinostrat Solutions ?
  36. 36. « The best way to predict thefuture is to invent it together » Julien Charre, CEO
  37. 37. Founded in 2010 inShanghai
  38. 38. Our mission consists of…
  39. 39. Visible information… strategic intelligence &monitoring … invisible information
  40. 40. …to collect and analyze information inorder to listen the heart of people, andunderstand the consumer and competitiveenvironment…
  41. 41. … thus providing insights for decisionmakers and model an adaptable strategy.
  42. 42. Smart marketing …The creative workshop
  43. 43. … to create clever brandsand creative strategies …
  44. 44. … and conceive the “one to me”because everyone is unique …
  45. 45. … where everyone is marketing.
  46. 46. But also … Customer Relationship Management …
  47. 47. In order to find an equilibrium between …
  48. 48. The customer driven strategythat attracts and engage…
  49. 49. … and the supply driven strategyto reinforce loyalty
  50. 50. So how to adapt ourbusiness unit webwith the Consucracy ?
  51. 51. It is a 360° client driven vision TV Digital Displays Online Video Media & GamesBillboards Corporate Websites & E-commercePrint Social Networks Street & PR Blogs & Mobile Microblogs Emails
  52. 52. And …
  53. 53. Interests Hobbies Gender Beliefs Marital Status & Culture Age Social Professional Category HabitsComputer& devises Consumer Behavior Location The customer life cycle management
  54. 54. Sinostrat creates tailor made business model because everyone is unique
  55. 55. Sinostrat creates tailor made business model because everyone is unique Create value one to me Today everyone has too many choices of channels used to find information. The objective is to create a unique strategy for each and cohesive for all media: SNS, microblogs, video sharing, blogs, websites and traditional media
  56. 56. Business UnitChapter 4 Our core expertise WEB
  57. 57. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment
  58. 58. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment Business analysis, internal database, brand image, statistics, Strategic input new projects, management changes, innovations
  59. 59. Intelligence ,monitoring, Collect information from your competitors, law regulation, Intelligence, monitoring, Collect information from your competitors, law regulation, technologies, product launch, envronnement benchmark technologies, product launch, environment benchmark Business analysis, internal data base, brand image, statistic, Strategic input Business analysis,change management, innovationstatistics, new project, internal database, brand image, Strategic input new projects, management changes, innovations Create innovating projects, brainstorming, problem solving, Creative workshop professional opinions, external consultants
  60. 60. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment Business analysis, internal database, brand image, statistics, Strategic input new projects, management changes, innovations Create innovating projects, brainstorming, problem solving, Creative workshop professional opinions, external consultants Validate Ideas, create models, samples, define objectives and Conceptualization KPI, define benefits for users, user interface
  61. 61. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment Business analysis, internal database, brand image, statistics, Strategic input new projects, management changes, innovations Create innovating projects, brainstorming, problem solving, Creative workshop professional opinions, external consultants Validate Ideas, create models, samples, define objectives and Conceptualization KPI, define benefits for users, user interface Compose focus groups of target customers and improve the Test Focus group concept through simulations , filmed and supported by professional
  62. 62. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment Business analysis, internal database, brand image, statistics, Strategic input new projects, management changes, innovations Create innovating projects, brainstorming, problem solving, Creative workshop professional opinions, external consultants Validate Ideas, create models, samples, define objectives and Conceptualization KPI, define benefits for users, user interface Compose focus groups of target customers and improve the Test Focus group concept through simulations , filmed and supported by professional Analyze the test focus group results, concept improvement, Debriefing specifications establishment
  63. 63. Analytics Story telling CREATIVE Community managementWORKSHOP Social listening Web & Mobile Apps SEO/SEM Emailing CONCEPT Viral videos Street Marketing / Events PRTEST FOCUS TV /Show GROUP E-CRM Affiliation and Partnership Management Online advertising displayDEBRIEFING Intelligence & Monitoring Web Development Branding
  64. 64. Chapter 5 Which benefits ?
  65. 65. Meet & reach the right audience…
  66. 66. Understand your competitive environment…
  67. 67. Be on track with up to date technologies
  68. 68. Control & Protect your brand:Protect brand equity and customer loyalty fromcounterfeiting, grey markets, negative buzz and more…
  69. 69. Engage consumers & grow the community
  70. 70. Return efforts into cash
  71. 71. Remodel future strategies with theclosed loop feedback and datamining
  72. 72. Chapter 6 The leader team
  73. 73. The Executive Team Aurelien SchlumbergerCo-founder & CEO Project Director Co-Founder & CTO Co-Founder & COOFrench French American ChineseInterests: Interests: Interests: Interests:History, Geopolitics, Rock Climbing, Tennis, Fine Arts, Web Fashion, Cosmetics, FineTechnology & Gaming Wines, Travel programming, Cooking Dining
  74. 74. So…Are you ready to work with us …? Aurelien SchlumbergerCo-founder & CEO Project Director Co-Founder & CTO Co-Founder & COOFrench French American ChineseInterests: Interests: Interests: Interests:History, Geopolitics, Rock Climbing, Tennis, Fine Arts, Web Fashion, Cosmetics, FineTechnology & Gaming Wines, Travel programming, Cooking Dining
  75. 75. …and face consucracy ?
  76. 76. Some partners already trusted us…
  77. 77. Contact usinfo@sinostrat.comTel:(+86) 62152751www.sinostrat.com

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